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vs. VM sprawl 
OPEX reduction 
Regulatory 
vs. compliance 
No traffic visibility 
vs. between VMs 
Security 
vs. bottlenecks 
Infonetics surveyed IT buyers to find out what factors drive 
their security decisions as they strive to survive in the new 
physical, virtual, and cloud environments. 
Cloud 
Virtual 
Tug of War in 
the Data Center 
Consolidation 
Agility 
Scalability 
You are 
not alone 
Physical 
What IT Buyers Want 
consider the adoption of server virtualization 
technology to be a very important driver for 
purchasing new security solutions1 
are looking for consistent security across 
virtual and non-virtual environments1 
consider the need for security solutions 
compatible with SDN as a key driver1 
Infonetics believes that 
 2015 will be a transitional year for SDN 
 SDN will be a mainstream consideration 
for data center security purchases by 2016 
“The security problem is greatly 
exaggerated at data center speeds.” 
- Infonetics 
Download the Infonetics Report 
Performance Demands vs. Security Concerns 
High-speed 
networks 
Perceived solution 
Greater session 
performance 
Connections 
per second 
Security that slows 
DC performance 
want to upgrade their security products to match 
network performance1 
indicate that upgrading security appliances to gain access 
to high-speed network interfaces is a main concern1 
want to deploy solutions that support more total 
and concurrent sessions1 
Make Peace in the Data Center 
limitations 
Internet edge 
rerouting 
Security can be woven into the 
intelligent data center fabric, not 
just at the edge. Security solutions 
can adapt to new virtualized 
architectures while meeting 
performance requirements and 
help achieve business value. 
Changing business models and 
competitive environments are driving 
IT organizations around the globe down 
an evolutionary path in their data centers. 
The result: A tug of war between 
achieving business value and protecting 
these highly prized targets. 
Benefits of Virtualization vs. Security Concerns 
Business 
Value 
Cisco is the clear leader in helping 
IT professionals from the network 
to the data center to the cloud. 
Migrate seamlessly from traditional to 
next–generation data centers with pervasive 
security designed for physical, virtual, and 
cloud environments. Cisco's advanced threat 
protection also covers the entire attack 
continuum – before, during and after an attack. 
The Infonetics report established Cisco as 
the clear leader in the eyes of IT professionals 
for the second year in a row. 
Don’t just 
take our word 
Read the Infonetics Report 
No. 1 in All 10 Leadership Criteria. Again. 
Why Cisco? We Know Data Centers 
Source: 1. Infonetics Research Report Experts: Data Center Security Strategies 
and Vendor Leadership: North American Enterprise Survey, March 2014 
© 2014 Cisco and/or its affiliates. All rights reserved. 
73% 
70% 
77% 
vs. 
vs. 
vs. 
78% 
74% 
57%

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Infonetics Report

  • 1. vs. VM sprawl OPEX reduction Regulatory vs. compliance No traffic visibility vs. between VMs Security vs. bottlenecks Infonetics surveyed IT buyers to find out what factors drive their security decisions as they strive to survive in the new physical, virtual, and cloud environments. Cloud Virtual Tug of War in the Data Center Consolidation Agility Scalability You are not alone Physical What IT Buyers Want consider the adoption of server virtualization technology to be a very important driver for purchasing new security solutions1 are looking for consistent security across virtual and non-virtual environments1 consider the need for security solutions compatible with SDN as a key driver1 Infonetics believes that 2015 will be a transitional year for SDN SDN will be a mainstream consideration for data center security purchases by 2016 “The security problem is greatly exaggerated at data center speeds.” - Infonetics Download the Infonetics Report Performance Demands vs. Security Concerns High-speed networks Perceived solution Greater session performance Connections per second Security that slows DC performance want to upgrade their security products to match network performance1 indicate that upgrading security appliances to gain access to high-speed network interfaces is a main concern1 want to deploy solutions that support more total and concurrent sessions1 Make Peace in the Data Center limitations Internet edge rerouting Security can be woven into the intelligent data center fabric, not just at the edge. Security solutions can adapt to new virtualized architectures while meeting performance requirements and help achieve business value. Changing business models and competitive environments are driving IT organizations around the globe down an evolutionary path in their data centers. The result: A tug of war between achieving business value and protecting these highly prized targets. Benefits of Virtualization vs. Security Concerns Business Value Cisco is the clear leader in helping IT professionals from the network to the data center to the cloud. Migrate seamlessly from traditional to next–generation data centers with pervasive security designed for physical, virtual, and cloud environments. Cisco's advanced threat protection also covers the entire attack continuum – before, during and after an attack. The Infonetics report established Cisco as the clear leader in the eyes of IT professionals for the second year in a row. Don’t just take our word Read the Infonetics Report No. 1 in All 10 Leadership Criteria. Again. Why Cisco? We Know Data Centers Source: 1. Infonetics Research Report Experts: Data Center Security Strategies and Vendor Leadership: North American Enterprise Survey, March 2014 © 2014 Cisco and/or its affiliates. All rights reserved. 73% 70% 77% vs. vs. vs. 78% 74% 57%