2. Travel decision modelМОДЕЛЬ «3И»: ПУТЬ ТУРИСТА В ГОРОД
Current
tourists
Potential
tourists
AWARENESS
Quantity
Alltourists
Quality Interest
IMAGE OCCASION
4. Decentralization of communicationComms Controllability Vs # oF stakeholDers
Controllability
oF CommuniCations
# oF stakeholDers
product Corporation place
5. Decentralization of communicationtHe future oF plaCe branD CommuniCation
1
2
place brand is the idea that:
- is relevant to the place identity
- unites all inhabitants
each stakeholder becomes
a touch point for the place brand.
13. contacts
Vasily DubeykoVskiy
Ceo at Citybranding, moscow
v@citybranding.ru
+7 (925) 011-02-54
citybranding.ru/en
vk.com/citybranding youtube.com/citybrandfb.com/brand4city citybranding.lj.rutwitter.com/brandcity
CONTACT
CEO at CityBranding, Russia