SlideShare a Scribd company logo
1 of 163
Download to read offline
Branding f0r
startups
@benmumbycroft
1.  Define what we mean by the B-word
2.  Introduce you to two key concepts – Positioning &
differentiation
3.  Understand why branding matters
4.  Introduce you to some tricks of the trade
Today’s session
A little bit
About me
Enterprise
education Marketing
Will be talk about
branding for food.
@oneltd
“Products are created in
the factory, but brands
are created in the mind.”
Walter Landor
What you stand for in the mind of your
customers (and potential customers)
A brand is…
It’s NOT a logo…
“A brand is the most
valuable piece of real
estate in the world: a
corner of someone’s
mind”
John Hegarty
The process of finding a
simple idea that
separates you from
your competitors
Branding =
For example…
Safety
For example…
Safety Luxury
For example…
Safety Luxury Performance
For example…
Reliability???
For example…
“In a world where
everyone is after your
business you must supply
your customers with a
compelling reason to buy
you instead of your
competitor.”
Jack Trout
What compelling reason
might make people want to
buy this new sports car?
Or, to put it
another way…
You need to Make your
cow different from all
the other cows in the
field…
From this…
To this!
Successful brands
stand for something
in the minds of target
customers
At their core is
A differentiating idea
that marks them out
it might be all about
speed
it might be all about
originality
it might be all about
design
it might be all about
choice
it might be all about
ethics
it might be all about
safety
It might even be all about
badass-ness
“If you don’t supply a
compelling reason, then
you better have a very
good price.”
Jack Trout
Beware The
commodity
price trap!!
!
Branding is all
about finding
a competitive
mental angle &
owning a piece of
this
question
Why did BMW call the Mini a Mini
and not a BMW 1-Series?
Question…
Why did NEW Coke flop?
What stops Apple introducing a
range of no frills, budget
workstations?
WHAT STOPS Disney producING a
hard-hitting, gritty drama about
sexually active teenagers?
Brands go bad when
they don’t deliver
what they promise…
No, it’s much worse!!!
Mind the
brand gap!!
!
Everything you do to
communicate your
brand to potential
customers
Brand identity =
Logo Tagline Visual
language
Tone of
voice
Name
People experiencebehaviourstory
BMW
High Performance, German
engineering
Logo
Tagline
Experience
People
Visual style
Good design is key
to performance!
Take away lessons…
•  Your brand is what you stand for in the mind of the
customer
•  The goal of branding is to find a simple idea, or position,
that differentiates you from the competition
•  Being different is very important
•  The way you communicate this is through your brand
identity
Take away lessons
question
Why does being
different matter so
much?
“today we live in an over-
communicated society.
Every year we send out
more but receive less.”
Jack Trout
Circa 1979
today!
“Today’s real competition doesn’t
come from direct or even indirect
competitors. It comes from the
extreme clutter of the marketplace.”
Marty Neumeier
What is a brand?
The human mind deals with
clutter the best way it can
What is a brand?
by blocking it out!
What is a brand?
To build a brand in the mind of
your customer you need to cut
through the clutter…
You need A
sharp focus!
Remember:
Branding is all
about finding
a competitive
mental angle
Be BOLD
Be specific
Why has branding
become so
important ?
“In today’s world,
people want to buy the
product (or service)
that says the right ting
about them.”
John Hegarty
As consumers we use
brands to communicate
& reinforce our self
image…
Self image =
I’m cool I’m wealthy I’m healthy I’m a geek I’m single
I’m religious
I’m a rebel
I’m a hippyI’m liked I’m bright
I’m ethical I don’t care I’m thrifty I’m young I’m serious
And generate peer
group approval!
!
“Our lives are
increasingly driven by
fashion and style, not
just the clothes we
wear, but how our homes
are styled, the food we
eat, and the car we
drive”
John Hegarty
“How is your brand
building a bridge
between who your
consumers are and
who they want to
be?”
Take away lessons…
•  We live in an over-communicated society
•  Today’s real competition is the extreme clutter of the
marketplace
•  In order to cut through, an effective branding
programme needs a sharp focus and simple message
•  Customers buy brands to help build and reinforce their
self image
•  And belong to the right tribe
Take away lessons
creating your
own brand
Step one
name
Types of name
Types For example
Playful >> Yahoo, Monster, yelp, google, FCUK
Origin >> Ford, Rolls Royce, The north face
Invented >> Kodak, vimto, viagra
Descriptive >> Volkswagon, holiday inn, sofa.com
Technical >> Panasonic, Xerox
Conjoined >> Fedex, microsoft
Acronym >> Bmw, bbc, nhs, ibm
•  Is your first impression of the name strong
•  Is it easy to read/pronounce
•  Is it satisfying to say
•  Is it short & memorable
•  Does it sound credible
•  Is it registerable and protectable
Key naming criteria
Naming
inspiration…
www.panabee.com
www.leandomainsearch.com
www.domai.nr
Name
availability…
www.123-reg.co.uk
www.canva.com
www.patent.gov.uk
www.gov.uk/get-information-about-a-company
Here’s one I did earlier…
Step two
only…
1. CATEGORY: The ONLY motorcycle manufacturer
2. USP: that makes big, loud motorcycles
3. CUSTOMER: for macho guys (macho “wannabees”)
4. NEED: who want to join a gang of cowboys
5. MARKET: mostly in the United States
6. TREND: in an era of decreasing personal freedom
We are the ONLY:
That:
For:
Who:
In:
In an era when:
What makes you the only?
Step three
story
Brand storyboard
Once upon a time… He/she always… But always had a problem… He/she tried to solve it…
But he/she wished that… Until one day… Unlike his/her solution, this… His/her wish came true: to…
Brand storyboard
Once upon a time… He/she always… But always had a problem… He/she tried to solve it…
But he/she wished that… Until one day… Unlike his/her solution, this… His/her wish came true: to…
Who is the main
character in your
story?
Brand storyboard
Once upon a time… He/she always… But always had a problem… He/she tried to solve it…
But he/she wished that… Until one day… Unlike his/her solution, this… His/her wish came true: to…
Who is the main
character in your
story?
Describe some of
the main tasks this
person regularly
undertakes
Brand storyboard
Once upon a time… He/she always… But always had a problem… He/she tried to solve it…
But he/she wished that… Until one day… Unlike his/her solution, this… His/her wish came true: to…
Who is the main
character in your
story?
Describe some of
the main tasks this
person regularly
undertakes
Describe the mainproblem stopping
them from
fulfillment
Brand storyboard
Once upon a time… He/she always… But always had a problem… He/she tried to solve it…
But he/she wished that… Until one day… Unlike his/her solution, this… His/her wish came true: to…
Who is the main
character in your
story?
Describe some of
the main tasks this
person regularly
undertakes
Describe the mainproblem stopping
them from
fulfillment
How is the
customer managing
to partially solve
their problem
Brand storyboard
Once upon a time… He/she always… But always had a problem… He/she tried to solve it…
But he/she wished that… Until one day… Unlike his/her solution, this… His/her wish came true: to…
Who is the main
character in your
story?
Describe some of
the main tasks this
person regularly
undertakes
Describe the mainproblem stopping
them from
fulfillment
How is the
customer managing
to partially solve
their problem
Outline the flaws
in the solutions
the customer is
currently using
Brand storyboard
Once upon a time… He/she always… But always had a problem… He/she tried to solve it…
But he/she wished that… Until one day… Unlike his/her solution, this… His/her wish came true: to…
Who is the main
character in your
story?
Describe some of
the main tasks this
person regularly
undertakes
Describe the mainproblem stopping
them from
fulfillment
How is the
customer managing
to partially solve
their problem
Outline the flaws
in the solutions
the customer is
currently using
Describe how the
customer will
learn about your
brand
Brand storyboard
Once upon a time… He/she always… But always had a problem… He/she tried to solve it…
But he/she wished that… Until one day… Unlike his/her solution, this… His/her wish came true: to…
Who is the main
character in your
story?
Describe some of
the main tasks this
person regularly
undertakes
Describe the mainproblem stopping
them from
fulfillment
How is the
customer managing
to partially solve
their problem
Outline the flaws
in the solutions
the customer is
currently using
Describe how the
customer will
learn about your
brand
List some of the
features that set
you apart
Brand storyboard
Once upon a time… He/she always… But always had a problem… He/she tried to solve it…
But he/she wished that… Until one day… Unlike his/her solution, this… His/her wish came true: to…
Who is the main
character in your
story?
Describe some of
the main tasks this
person regularly
undertakes
Describe the mainproblem stopping
them from
fulfillment
How is the
customer managing
to partially solve
their problem
Outline the flaws
in the solutions
the customer is
currently using
Describe how the
customer will
learn about your
brand
List some of the
features that set
you apart
Clearly define the
aspiration your
brand fulfills
Step four
logo
•  Wordmarks
•  Letterforms
•  Pictorial
•  Abstract marks
•  Emblems
•  Characters
Types of logo
Image Association
Technology
!
!
!
!
cooking
conversation
exploration
Logo symbolism
Image Association Brand id
cooking
!
!
!
!
conversation
exploration
technology
symbolism
Sector language
www.designmatic.com
www.fiverr.com
www.99designs.co.uk
Here’s one we
did earlier…
Step five
tagline
Step six
design
Picking the right colour
Think about colour
Colour communicates value
For example
Formal VS Informal
SERIF TYPEFACE SANS SERIF TYPEFACE
Think about typography
Think about typography
www.dafont.com
Cool design
tools…
www.canva.com
www.piktochart.com
www.picmonkey.com
www.stockpholio.com
www.photopin.com
www.wordswag.co
•  What’s your position?
•  How are you different?
•  How obvious is this to you customers (or target
customers)?
•  How are you making design decisions to bring your
brand to life?
Final comments
Questions
Thank
you!!!
Buy these books…
Bootstrap Business Seminar 5: Creating an Awesome Brand

More Related Content

What's hot

Beloved brands-brand-plan
Beloved brands-brand-planBeloved brands-brand-plan
Beloved brands-brand-planPreetam Sakpal
 
How to write your annual Brand Plan so that everyone in your organization can...
How to write your annual Brand Plan so that everyone in your organization can...How to write your annual Brand Plan so that everyone in your organization can...
How to write your annual Brand Plan so that everyone in your organization can...Beloved Brands Inc.
 
Integrated marketing communications project by Aftab syed
Integrated marketing communications project by Aftab syedIntegrated marketing communications project by Aftab syed
Integrated marketing communications project by Aftab syedAftab Syed
 
Stop writing ugly Creative Briefs
Stop writing ugly Creative BriefsStop writing ugly Creative Briefs
Stop writing ugly Creative BriefsBeloved Brands Inc.
 
Brand Planning for Clients
Brand Planning for ClientsBrand Planning for Clients
Brand Planning for ClientsGriffin Farley
 
What is your brand personality? Brand Archetypes by Idiom
What is your brand personality? Brand Archetypes by IdiomWhat is your brand personality? Brand Archetypes by Idiom
What is your brand personality? Brand Archetypes by Idiomidiom Design & Consulting
 
planning at a glance
planning at a glanceplanning at a glance
planning at a glanceNick Smatt
 
The Power of Branding
The Power of BrandingThe Power of Branding
The Power of BrandingProphet
 
How to find your brand's Big Idea
How to find your brand's Big IdeaHow to find your brand's Big Idea
How to find your brand's Big IdeaBeloved Brands Inc.
 
Brand Masterclass Week One
Brand Masterclass Week OneBrand Masterclass Week One
Brand Masterclass Week OneIdris Mootee
 
Brand Strategy Toolkit
Brand Strategy ToolkitBrand Strategy Toolkit
Brand Strategy Toolkitmails2yamini
 
Steal This Idea: Brand Messaging
Steal This Idea: Brand Messaging Steal This Idea: Brand Messaging
Steal This Idea: Brand Messaging Liquid Agency
 
Sample creative briefs
Sample creative briefsSample creative briefs
Sample creative briefsjosue_cerda
 

What's hot (20)

Beloved brands-brand-plan
Beloved brands-brand-planBeloved brands-brand-plan
Beloved brands-brand-plan
 
How to write your annual Brand Plan so that everyone in your organization can...
How to write your annual Brand Plan so that everyone in your organization can...How to write your annual Brand Plan so that everyone in your organization can...
How to write your annual Brand Plan so that everyone in your organization can...
 
Integrated marketing communications project by Aftab syed
Integrated marketing communications project by Aftab syedIntegrated marketing communications project by Aftab syed
Integrated marketing communications project by Aftab syed
 
Stop writing ugly Creative Briefs
Stop writing ugly Creative BriefsStop writing ugly Creative Briefs
Stop writing ugly Creative Briefs
 
Ideal Key Issues presentation
Ideal Key Issues presentationIdeal Key Issues presentation
Ideal Key Issues presentation
 
Inspiring Creativity
Inspiring CreativityInspiring Creativity
Inspiring Creativity
 
Brand Planning for Clients
Brand Planning for ClientsBrand Planning for Clients
Brand Planning for Clients
 
What is your brand personality? Brand Archetypes by Idiom
What is your brand personality? Brand Archetypes by IdiomWhat is your brand personality? Brand Archetypes by Idiom
What is your brand personality? Brand Archetypes by Idiom
 
planning at a glance
planning at a glanceplanning at a glance
planning at a glance
 
The Power of Branding
The Power of BrandingThe Power of Branding
The Power of Branding
 
How to find your brand's Big Idea
How to find your brand's Big IdeaHow to find your brand's Big Idea
How to find your brand's Big Idea
 
Brand Masterclass Week One
Brand Masterclass Week OneBrand Masterclass Week One
Brand Masterclass Week One
 
Unleash the power of branding
Unleash the power of brandingUnleash the power of branding
Unleash the power of branding
 
Managing your personal branding
Managing your personal brandingManaging your personal branding
Managing your personal branding
 
Brand Strategy Toolkit
Brand Strategy ToolkitBrand Strategy Toolkit
Brand Strategy Toolkit
 
Creative Brief Workshop
Creative Brief WorkshopCreative Brief Workshop
Creative Brief Workshop
 
Steal This Idea: Brand Messaging
Steal This Idea: Brand Messaging Steal This Idea: Brand Messaging
Steal This Idea: Brand Messaging
 
Sample creative briefs
Sample creative briefsSample creative briefs
Sample creative briefs
 
Mdlz brand book 2019
Mdlz brand book 2019Mdlz brand book 2019
Mdlz brand book 2019
 
Brand Strategy
Brand StrategyBrand Strategy
Brand Strategy
 

Viewers also liked

MMAForum Indonesia 2015
MMAForum Indonesia 2015MMAForum Indonesia 2015
MMAForum Indonesia 2015Kerry Brown
 
2017 Edelman Trust Barometer - Indonesia
2017 Edelman Trust Barometer - Indonesia2017 Edelman Trust Barometer - Indonesia
2017 Edelman Trust Barometer - IndonesiaEdelman APACMEA
 
The emerging markets growth story
The emerging markets growth storyThe emerging markets growth story
The emerging markets growth storyMcKinsey & Company
 
Digital Europe: Pushing the frontier, capturing the benefits
Digital Europe: Pushing the frontier, capturing the benefitsDigital Europe: Pushing the frontier, capturing the benefits
Digital Europe: Pushing the frontier, capturing the benefitsMcKinsey & Company
 
Kantar Worldpanel -_FMCG_monitor
Kantar Worldpanel -_FMCG_monitorKantar Worldpanel -_FMCG_monitor
Kantar Worldpanel -_FMCG_monitorThien Huong Nguyen
 
Majalah Energi - 1 - 2025 Indonesia Pemimpin Panas Bumi Dunia
Majalah Energi - 1 - 2025 Indonesia Pemimpin Panas Bumi DuniaMajalah Energi - 1 - 2025 Indonesia Pemimpin Panas Bumi Dunia
Majalah Energi - 1 - 2025 Indonesia Pemimpin Panas Bumi DuniaIrsyad Nashirul Haq
 
Challenges and Opportunities for Food Manufacturers: Market Trends and Future...
Challenges and Opportunities for Food Manufacturers: Market Trends and Future...Challenges and Opportunities for Food Manufacturers: Market Trends and Future...
Challenges and Opportunities for Food Manufacturers: Market Trends and Future...Euromonitor International
 
Travel and Tourism - UK Tourists
Travel and Tourism - UK TouristsTravel and Tourism - UK Tourists
Travel and Tourism - UK TouristsOjas Mehta
 
Consumer trends 2015 - South East Asia
Consumer trends 2015 - South East AsiaConsumer trends 2015 - South East Asia
Consumer trends 2015 - South East AsiaGetfly CRM
 
The future of luxury retail in Asia Pacific
The future of luxury retail in Asia PacificThe future of luxury retail in Asia Pacific
The future of luxury retail in Asia PacificCBRE Asia Pacific
 
Food and Beverage Industry Analysis in Indonesia
Food and Beverage Industry Analysis in IndonesiaFood and Beverage Industry Analysis in Indonesia
Food and Beverage Industry Analysis in IndonesiaMicha Paramitha
 

Viewers also liked (13)

MMAForum Indonesia 2015
MMAForum Indonesia 2015MMAForum Indonesia 2015
MMAForum Indonesia 2015
 
2017 Edelman Trust Barometer - Indonesia
2017 Edelman Trust Barometer - Indonesia2017 Edelman Trust Barometer - Indonesia
2017 Edelman Trust Barometer - Indonesia
 
The emerging markets growth story
The emerging markets growth storyThe emerging markets growth story
The emerging markets growth story
 
Digital Europe: Pushing the frontier, capturing the benefits
Digital Europe: Pushing the frontier, capturing the benefitsDigital Europe: Pushing the frontier, capturing the benefits
Digital Europe: Pushing the frontier, capturing the benefits
 
Euromonitor emerging markets
Euromonitor emerging marketsEuromonitor emerging markets
Euromonitor emerging markets
 
Kantar Worldpanel -_FMCG_monitor
Kantar Worldpanel -_FMCG_monitorKantar Worldpanel -_FMCG_monitor
Kantar Worldpanel -_FMCG_monitor
 
Majalah Energi - 1 - 2025 Indonesia Pemimpin Panas Bumi Dunia
Majalah Energi - 1 - 2025 Indonesia Pemimpin Panas Bumi DuniaMajalah Energi - 1 - 2025 Indonesia Pemimpin Panas Bumi Dunia
Majalah Energi - 1 - 2025 Indonesia Pemimpin Panas Bumi Dunia
 
Challenges and Opportunities for Food Manufacturers: Market Trends and Future...
Challenges and Opportunities for Food Manufacturers: Market Trends and Future...Challenges and Opportunities for Food Manufacturers: Market Trends and Future...
Challenges and Opportunities for Food Manufacturers: Market Trends and Future...
 
Travel and Tourism - UK Tourists
Travel and Tourism - UK TouristsTravel and Tourism - UK Tourists
Travel and Tourism - UK Tourists
 
Consumer trends 2015 - South East Asia
Consumer trends 2015 - South East AsiaConsumer trends 2015 - South East Asia
Consumer trends 2015 - South East Asia
 
Functional Beverage Industry-Trends Challenges & Developments_2014
Functional Beverage Industry-Trends Challenges & Developments_2014Functional Beverage Industry-Trends Challenges & Developments_2014
Functional Beverage Industry-Trends Challenges & Developments_2014
 
The future of luxury retail in Asia Pacific
The future of luxury retail in Asia PacificThe future of luxury retail in Asia Pacific
The future of luxury retail in Asia Pacific
 
Food and Beverage Industry Analysis in Indonesia
Food and Beverage Industry Analysis in IndonesiaFood and Beverage Industry Analysis in Indonesia
Food and Beverage Industry Analysis in Indonesia
 

Similar to Bootstrap Business Seminar 5: Creating an Awesome Brand

Our Startup Branding Journey - What Makes A Brand Memorable?
Our Startup Branding Journey -  What Makes A Brand Memorable?Our Startup Branding Journey -  What Makes A Brand Memorable?
Our Startup Branding Journey - What Makes A Brand Memorable?Customericare
 
Branding 101: Elementary But Not Easy
Branding 101: Elementary But Not EasyBranding 101: Elementary But Not Easy
Branding 101: Elementary But Not EasyTeamWorks Media
 
Day 8 Logo Discussion
Day 8  Logo  DiscussionDay 8  Logo  Discussion
Day 8 Logo Discussionkendegilio
 
Whats your story how to create a brand voice
Whats your story how to create a brand voiceWhats your story how to create a brand voice
Whats your story how to create a brand voiceemfluence
 
The Power of Personal Branding and How to Brand Yourself in Today's Economy
The Power of Personal Branding and How to Brand Yourself in Today's EconomyThe Power of Personal Branding and How to Brand Yourself in Today's Economy
The Power of Personal Branding and How to Brand Yourself in Today's EconomyJean-Guy Francoeur
 
Philadelphia Fashion Incubator Presentation - May 2018
Philadelphia Fashion Incubator Presentation - May 2018 Philadelphia Fashion Incubator Presentation - May 2018
Philadelphia Fashion Incubator Presentation - May 2018 Jami Slotnick
 
Philadelphia Fashion Incubator Presentation May 2018
Philadelphia Fashion Incubator Presentation May 2018Philadelphia Fashion Incubator Presentation May 2018
Philadelphia Fashion Incubator Presentation May 2018David Hitt
 
Punching above your weight in professional services 18 march 2020
Punching above your weight in professional services 18 march 2020Punching above your weight in professional services 18 march 2020
Punching above your weight in professional services 18 march 2020Ben Leonard
 
Brand Building Workshop Adil
Brand Building Workshop AdilBrand Building Workshop Adil
Brand Building Workshop AdilAdil Imtiaz
 
Jeffjochum.com take a giant step
Jeffjochum.com take a giant stepJeffjochum.com take a giant step
Jeffjochum.com take a giant stepJeff Jochum
 

Similar to Bootstrap Business Seminar 5: Creating an Awesome Brand (20)

Branding cheatsheet
Branding cheatsheetBranding cheatsheet
Branding cheatsheet
 
Our Startup Branding Journey - What Makes A Brand Memorable?
Our Startup Branding Journey -  What Makes A Brand Memorable?Our Startup Branding Journey -  What Makes A Brand Memorable?
Our Startup Branding Journey - What Makes A Brand Memorable?
 
Branding 101: Elementary But Not Easy
Branding 101: Elementary But Not EasyBranding 101: Elementary But Not Easy
Branding 101: Elementary But Not Easy
 
Day 8 Logo Discussion
Day 8  Logo  DiscussionDay 8  Logo  Discussion
Day 8 Logo Discussion
 
Whats your story how to create a brand voice
Whats your story how to create a brand voiceWhats your story how to create a brand voice
Whats your story how to create a brand voice
 
Branding for Business
Branding for BusinessBranding for Business
Branding for Business
 
The Power of Personal Branding and How to Brand Yourself in Today's Economy
The Power of Personal Branding and How to Brand Yourself in Today's EconomyThe Power of Personal Branding and How to Brand Yourself in Today's Economy
The Power of Personal Branding and How to Brand Yourself in Today's Economy
 
!Branding 60 min
!Branding 60 min!Branding 60 min
!Branding 60 min
 
The Power of Personal Branding
The Power of Personal BrandingThe Power of Personal Branding
The Power of Personal Branding
 
Philadelphia Fashion Incubator Presentation - May 2018
Philadelphia Fashion Incubator Presentation - May 2018 Philadelphia Fashion Incubator Presentation - May 2018
Philadelphia Fashion Incubator Presentation - May 2018
 
Philadelphia Fashion Incubator Presentation May 2018
Philadelphia Fashion Incubator Presentation May 2018Philadelphia Fashion Incubator Presentation May 2018
Philadelphia Fashion Incubator Presentation May 2018
 
Advertising Agencies are from Mars, Clients are from Venus
Advertising Agencies are from Mars, Clients are from VenusAdvertising Agencies are from Mars, Clients are from Venus
Advertising Agencies are from Mars, Clients are from Venus
 
IT Marketing
IT MarketingIT Marketing
IT Marketing
 
Brand building
Brand buildingBrand building
Brand building
 
Your logo is not your brand
Your logo is not your brandYour logo is not your brand
Your logo is not your brand
 
Punching above your weight in professional services 18 march 2020
Punching above your weight in professional services 18 march 2020Punching above your weight in professional services 18 march 2020
Punching above your weight in professional services 18 march 2020
 
Brand Building Workshop Adil
Brand Building Workshop AdilBrand Building Workshop Adil
Brand Building Workshop Adil
 
Leadership Development Training - Branding slides - Nichols
Leadership Development Training - Branding slides - NicholsLeadership Development Training - Branding slides - Nichols
Leadership Development Training - Branding slides - Nichols
 
A branding journey
A branding journeyA branding journey
A branding journey
 
Jeffjochum.com take a giant step
Jeffjochum.com take a giant stepJeffjochum.com take a giant step
Jeffjochum.com take a giant step
 

More from CityStarters

Day 1 Keynote, Karen Lynch
Day 1 Keynote, Karen LynchDay 1 Keynote, Karen Lynch
Day 1 Keynote, Karen LynchCityStarters
 
Day 2 Workshop, Tara Chandra and Susan Allen
Day 2 Workshop, Tara Chandra and Susan AllenDay 2 Workshop, Tara Chandra and Susan Allen
Day 2 Workshop, Tara Chandra and Susan AllenCityStarters
 
Day 2, Workshop, Sophie Hobson
Day 2, Workshop, Sophie HobsonDay 2, Workshop, Sophie Hobson
Day 2, Workshop, Sophie HobsonCityStarters
 
Day 2, Workshop, Phil Geraghty
Day 2, Workshop, Phil GeraghtyDay 2, Workshop, Phil Geraghty
Day 2, Workshop, Phil GeraghtyCityStarters
 
Day 2 Workshop, Michael Buckworth
Day 2 Workshop, Michael BuckworthDay 2 Workshop, Michael Buckworth
Day 2 Workshop, Michael BuckworthCityStarters
 
Day 2 Keynote, Nneka Chukwurah & Sarah Henderson
Day 2 Keynote, Nneka Chukwurah & Sarah HendersonDay 2 Keynote, Nneka Chukwurah & Sarah Henderson
Day 2 Keynote, Nneka Chukwurah & Sarah HendersonCityStarters
 
Day 2 Keynote, Kresse Wesling
Day 2 Keynote, Kresse WeslingDay 2 Keynote, Kresse Wesling
Day 2 Keynote, Kresse WeslingCityStarters
 
Day 1 Workshop - Adrien Fabre
Day 1 Workshop - Adrien FabreDay 1 Workshop - Adrien Fabre
Day 1 Workshop - Adrien FabreCityStarters
 
Day 2 Workshop - Alasdair Inglis
Day 2 Workshop - Alasdair InglisDay 2 Workshop - Alasdair Inglis
Day 2 Workshop - Alasdair InglisCityStarters
 
Day 1 Workshop - Peter Holbrook
Day 1 Workshop - Peter HolbrookDay 1 Workshop - Peter Holbrook
Day 1 Workshop - Peter HolbrookCityStarters
 
Day 1 Workshop - Andrea Gamson
Day 1 Workshop - Andrea GamsonDay 1 Workshop - Andrea Gamson
Day 1 Workshop - Andrea GamsonCityStarters
 
Day 2 Workshop - Rachel Wang
Day 2 Workshop - Rachel WangDay 2 Workshop - Rachel Wang
Day 2 Workshop - Rachel WangCityStarters
 
Day 1 Keynote, Rob Wilson
Day 1 Keynote, Rob WilsonDay 1 Keynote, Rob Wilson
Day 1 Keynote, Rob WilsonCityStarters
 
Workshop pitching -
Workshop   pitching -Workshop   pitching -
Workshop pitching -CityStarters
 
Think like an entrepreneur presentation - Startup Seminars
Think like an entrepreneur presentation - Startup SeminarsThink like an entrepreneur presentation - Startup Seminars
Think like an entrepreneur presentation - Startup SeminarsCityStarters
 
Startup Seminars - Investment Readiness Overview
Startup Seminars - Investment Readiness OverviewStartup Seminars - Investment Readiness Overview
Startup Seminars - Investment Readiness OverviewCityStarters
 
Startup Seminars - Sales and growing your business
Startup Seminars - Sales and growing your business  Startup Seminars - Sales and growing your business
Startup Seminars - Sales and growing your business CityStarters
 
How to build an awesome brand - Startup Seminars
How to build an awesome brand - Startup Seminars How to build an awesome brand - Startup Seminars
How to build an awesome brand - Startup Seminars CityStarters
 
Business Model - Startup Seminars
Business Model - Startup SeminarsBusiness Model - Startup Seminars
Business Model - Startup SeminarsCityStarters
 
Startup Seminars - Prototyping
Startup Seminars - Prototyping Startup Seminars - Prototyping
Startup Seminars - Prototyping CityStarters
 

More from CityStarters (20)

Day 1 Keynote, Karen Lynch
Day 1 Keynote, Karen LynchDay 1 Keynote, Karen Lynch
Day 1 Keynote, Karen Lynch
 
Day 2 Workshop, Tara Chandra and Susan Allen
Day 2 Workshop, Tara Chandra and Susan AllenDay 2 Workshop, Tara Chandra and Susan Allen
Day 2 Workshop, Tara Chandra and Susan Allen
 
Day 2, Workshop, Sophie Hobson
Day 2, Workshop, Sophie HobsonDay 2, Workshop, Sophie Hobson
Day 2, Workshop, Sophie Hobson
 
Day 2, Workshop, Phil Geraghty
Day 2, Workshop, Phil GeraghtyDay 2, Workshop, Phil Geraghty
Day 2, Workshop, Phil Geraghty
 
Day 2 Workshop, Michael Buckworth
Day 2 Workshop, Michael BuckworthDay 2 Workshop, Michael Buckworth
Day 2 Workshop, Michael Buckworth
 
Day 2 Keynote, Nneka Chukwurah & Sarah Henderson
Day 2 Keynote, Nneka Chukwurah & Sarah HendersonDay 2 Keynote, Nneka Chukwurah & Sarah Henderson
Day 2 Keynote, Nneka Chukwurah & Sarah Henderson
 
Day 2 Keynote, Kresse Wesling
Day 2 Keynote, Kresse WeslingDay 2 Keynote, Kresse Wesling
Day 2 Keynote, Kresse Wesling
 
Day 1 Workshop - Adrien Fabre
Day 1 Workshop - Adrien FabreDay 1 Workshop - Adrien Fabre
Day 1 Workshop - Adrien Fabre
 
Day 2 Workshop - Alasdair Inglis
Day 2 Workshop - Alasdair InglisDay 2 Workshop - Alasdair Inglis
Day 2 Workshop - Alasdair Inglis
 
Day 1 Workshop - Peter Holbrook
Day 1 Workshop - Peter HolbrookDay 1 Workshop - Peter Holbrook
Day 1 Workshop - Peter Holbrook
 
Day 1 Workshop - Andrea Gamson
Day 1 Workshop - Andrea GamsonDay 1 Workshop - Andrea Gamson
Day 1 Workshop - Andrea Gamson
 
Day 2 Workshop - Rachel Wang
Day 2 Workshop - Rachel WangDay 2 Workshop - Rachel Wang
Day 2 Workshop - Rachel Wang
 
Day 1 Keynote, Rob Wilson
Day 1 Keynote, Rob WilsonDay 1 Keynote, Rob Wilson
Day 1 Keynote, Rob Wilson
 
Workshop pitching -
Workshop   pitching -Workshop   pitching -
Workshop pitching -
 
Think like an entrepreneur presentation - Startup Seminars
Think like an entrepreneur presentation - Startup SeminarsThink like an entrepreneur presentation - Startup Seminars
Think like an entrepreneur presentation - Startup Seminars
 
Startup Seminars - Investment Readiness Overview
Startup Seminars - Investment Readiness OverviewStartup Seminars - Investment Readiness Overview
Startup Seminars - Investment Readiness Overview
 
Startup Seminars - Sales and growing your business
Startup Seminars - Sales and growing your business  Startup Seminars - Sales and growing your business
Startup Seminars - Sales and growing your business
 
How to build an awesome brand - Startup Seminars
How to build an awesome brand - Startup Seminars How to build an awesome brand - Startup Seminars
How to build an awesome brand - Startup Seminars
 
Business Model - Startup Seminars
Business Model - Startup SeminarsBusiness Model - Startup Seminars
Business Model - Startup Seminars
 
Startup Seminars - Prototyping
Startup Seminars - Prototyping Startup Seminars - Prototyping
Startup Seminars - Prototyping
 

Recently uploaded

Understand the Key differences between SMO and SMM
Understand the Key differences between SMO and SMMUnderstand the Key differences between SMO and SMM
Understand the Key differences between SMO and SMMsearchextensionin
 
Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...
Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...
Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...Marketing BRANDING
 
Navigating Global Markets and Strategies for Success
Navigating Global Markets and Strategies for SuccessNavigating Global Markets and Strategies for Success
Navigating Global Markets and Strategies for SuccessElizabeth Moore
 
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO DeckDave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO DeckOban International
 
2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisition2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisitionJohn Koetsier
 
Digital Marketing Courses In Pune- school Of Internet Marketing
Digital Marketing Courses In Pune- school Of Internet MarketingDigital Marketing Courses In Pune- school Of Internet Marketing
Digital Marketing Courses In Pune- school Of Internet MarketingShauryaBadaya
 
8 distribution in rural mkts.ppt Rural Marketing
8 distribution in rural mkts.ppt Rural Marketing8 distribution in rural mkts.ppt Rural Marketing
8 distribution in rural mkts.ppt Rural Marketingpshirsat
 
History of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdfHistory of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdfwilliam charnock
 
TAM Sports IPL 17 Advertising Report- M01 - M23
TAM Sports IPL 17 Advertising Report- M01 - M23TAM Sports IPL 17 Advertising Report- M01 - M23
TAM Sports IPL 17 Advertising Report- M01 - M23Social Samosa
 
Professional Sales Representative by Sahil Srivastava.pptx
Professional Sales Representative by Sahil Srivastava.pptxProfessional Sales Representative by Sahil Srivastava.pptx
Professional Sales Representative by Sahil Srivastava.pptxSahil Srivastava
 
Ryanair Marketing and business development Plan
Ryanair Marketing and business development  PlanRyanair Marketing and business development  Plan
Ryanair Marketing and business development Plandrkarimsaber
 
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content Club
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content ClubSEO Forecasting by Nitin Manchanda at Berlin SEO & Content Club
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content ClubNitin Manchanda
 
The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...sowmyrao14
 
Introduction to marketing Management Notes
Introduction to marketing Management NotesIntroduction to marketing Management Notes
Introduction to marketing Management NotesKiranTiwari42
 
Creating a Successful Digital Marketing Campaign.pdf
Creating a Successful Digital Marketing Campaign.pdfCreating a Successful Digital Marketing Campaign.pdf
Creating a Successful Digital Marketing Campaign.pdfgopzzzin
 
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...Associazione Digital Days
 
Unlocking Passive Income: The Power of Affiliate Marketing
Unlocking Passive Income: The Power of Affiliate MarketingUnlocking Passive Income: The Power of Affiliate Marketing
Unlocking Passive Income: The Power of Affiliate MarketingDaniel
 
Content Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing FunnelContent Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing FunnelSearch Engine Journal
 
social media optimization complete indroduction
social media optimization complete indroductionsocial media optimization complete indroduction
social media optimization complete indroductioninfoshraddha747
 
20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialistsmlicam615
 

Recently uploaded (20)

Understand the Key differences between SMO and SMM
Understand the Key differences between SMO and SMMUnderstand the Key differences between SMO and SMM
Understand the Key differences between SMO and SMM
 
Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...
Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...
Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...
 
Navigating Global Markets and Strategies for Success
Navigating Global Markets and Strategies for SuccessNavigating Global Markets and Strategies for Success
Navigating Global Markets and Strategies for Success
 
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO DeckDave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
 
2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisition2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisition
 
Digital Marketing Courses In Pune- school Of Internet Marketing
Digital Marketing Courses In Pune- school Of Internet MarketingDigital Marketing Courses In Pune- school Of Internet Marketing
Digital Marketing Courses In Pune- school Of Internet Marketing
 
8 distribution in rural mkts.ppt Rural Marketing
8 distribution in rural mkts.ppt Rural Marketing8 distribution in rural mkts.ppt Rural Marketing
8 distribution in rural mkts.ppt Rural Marketing
 
History of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdfHistory of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdf
 
TAM Sports IPL 17 Advertising Report- M01 - M23
TAM Sports IPL 17 Advertising Report- M01 - M23TAM Sports IPL 17 Advertising Report- M01 - M23
TAM Sports IPL 17 Advertising Report- M01 - M23
 
Professional Sales Representative by Sahil Srivastava.pptx
Professional Sales Representative by Sahil Srivastava.pptxProfessional Sales Representative by Sahil Srivastava.pptx
Professional Sales Representative by Sahil Srivastava.pptx
 
Ryanair Marketing and business development Plan
Ryanair Marketing and business development  PlanRyanair Marketing and business development  Plan
Ryanair Marketing and business development Plan
 
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content Club
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content ClubSEO Forecasting by Nitin Manchanda at Berlin SEO & Content Club
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content Club
 
The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...
 
Introduction to marketing Management Notes
Introduction to marketing Management NotesIntroduction to marketing Management Notes
Introduction to marketing Management Notes
 
Creating a Successful Digital Marketing Campaign.pdf
Creating a Successful Digital Marketing Campaign.pdfCreating a Successful Digital Marketing Campaign.pdf
Creating a Successful Digital Marketing Campaign.pdf
 
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
 
Unlocking Passive Income: The Power of Affiliate Marketing
Unlocking Passive Income: The Power of Affiliate MarketingUnlocking Passive Income: The Power of Affiliate Marketing
Unlocking Passive Income: The Power of Affiliate Marketing
 
Content Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing FunnelContent Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing Funnel
 
social media optimization complete indroduction
social media optimization complete indroductionsocial media optimization complete indroduction
social media optimization complete indroduction
 
20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists
 

Bootstrap Business Seminar 5: Creating an Awesome Brand