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Cruise sales and management powerpoint

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Cruise sales and management powerpoint

  1. 1. CRUISE SALES AND MANAGEMENT INTRoDUCTIoN To CRUISE MANAGEMENT
  2. 2. Definitions and Beginnings…. Cruise- is a vacation by ship. This excludes traveling by water for purely business purposes sailing to one’s own small pleasure craft, or travel on a vessel for primarily transportational purposes.
  3. 3. Definitions and Beginnings…. Cruise- is primarily a leisure vacation experience, with the ship’s staff doing all the work.
  4. 4. Definitions and Beginnings…. Herodotus- traveled aboard just to experience the far flung ports - during his sailing he compiled a list of the most interesting manmade things he saw (The Seven Wonders of the Ancient World)
  5. 5. Definitions and Beginnings…. • The Pyramids- Giza, Egypt
  6. 6. Definitions and Beginnings…. • The Hanging gardens of Babylon- Baghdad, Iraq
  7. 7. Definitions and Beginnings…. • The Statue of Zeus at Olympia- Greece
  8. 8. Definitions and Beginnings…. The Temple of Diana of Ephesus- Greece
  9. 9. Definitions and Beginnings…. • The Mausoleum- Helicarnass us, Turkey
  10. 10. Definitions and Beginnings…. The Colossus- Rhodes
  11. 11. Definitions and Beginnings…. • The Pharaohs Light House- Alexandria, Egypt
  12. 12. The Arrival of Leisure Sailing • In the 1800s, shipping companies rediscovered that they could increase their profits by booking passengers aboard their merchant ships. A few of these travelers were wealthy patrons looking for adventure in faraway lands.
  13. 13. The Arrival of Leisure Sailing • STEAMSHIP- primarily purposes was to transport people but not cargo. - Technology helped make it possible, as wooden ships with sails were replaced by steel-hulled vessels that were driven by coal, oil and steam-not wind
  14. 14. The Arrival of Leisure Sailing • The Steamship era began in 1840- SIR SAMUEL CUNARD pioneered the first translantic-scheduled liner trips.
  15. 15. The Luxury Palaces • World War I- most ocean- crossing vessels were converted into troop transport ships. After the war they were joined by a new generation of ships: bigger, sleeker and above all faster.
  16. 16. The Luxury Palaces • Speed became the most important goal-BLUE RIBAND was awarded regularly to whichever ship could cross the North Atlantic in the least amount of time.
  17. 17. The Luxury Palaces • 1920s to 1930s- ocean liners did begin to provide more entertainment, attract more of the middle class and provide much of the pampering were associated with cruising.
  18. 18. The Luxury Palaces • Ships continued to become larger, with their costs often subsidized by governments. Nations used ocean liners as symbols of their prosperity, taste, might.
  19. 19. The Luxury Palaces • Queen Mary- now an attraction in Long Beach, California- was Britain’s Pride, while the France-now the Norway- was everything French achievement could be.
  20. 20. The Birth of Contemporary Cruising Each year millions of travelers choose to cruise: • The cruise industry is the fastest growing segment of the leisure travel market. It has experienced tremendous growth since 1970 at more than one thousand percent- according to CLIA- (a non-profit association representing a 24 cruise lines)
  21. 21. The Birth of Contemporary Cruising • This growth is expected to continue at an average rate of 7.9% for the next five years. • 2002- cruise passengers reached 7M. 12 new ships were introduced to accommodate more than 20,000 additional passengers. • 2003- 14 more ships entered the worldwide fleet to accommodate 30,000 passengers.
  22. 22. The Birth of Contemporary Cruising • 2006- the number of passengers that can be accommodate exceeds 260,000.
  23. 23. Ship Agenda can be: • Round Trip or circle itinerary- with the vessel leaving from and returning to at the same port. Example: a ship could sail from Vancouver, head northward through the Alaskan Inside Passage, turn back at say, Skagway and return to Vancouver (stopping at interesting ports along the way.)
  24. 24. Ship Agenda can be: • One way itinerary - the cruise starts at one port, but finish at another. Example: A ship could leave Vancouver, but finish its trip to Anchorage.
  25. 25. Ship Agenda can be: • Open jaw itinerary- when an air itinerary features a return from different city than the one first flown to.
  26. 26. Ship Agenda can be: • During the cruise, passengers experience a wealth of onboard activities example: meals, shows, contests, lounging at the pool, which takes place primarily on AT SEA DAYS (when the ship is traveling a long distance without stopping at any ports) • ON PORT DAYS(usually the ship docks early in the morning and leaves in the early evening, passengers have the option of going ashore or staying on the ship.)
  27. 27. Who Cruises and Why? - Cruising is indeed a global phenomenon. a.Younger people prefer the 3-7 day cruising b.Older people- take cruises of seven days or less. c.The elderly usually join the round- the-world cruises.
  28. 28. Cruise Prices - Every cruise brochures spells out the exact price for each sailing, as well as what’s included and what’s not. - The price basis is TWO or DOUBLE OCCUPANCY- it’s per person, based on two passengers to a room. Price depends upon where the desired stateroom “category” is located on the ship
  29. 29. Cruise Prices • Outside Staterooms (which have windows) are generally more expensive than inside or staterooms (generally without windows) • Large staterooms on a given ship are usually more expensive than smaller ones. • Staterooms with balconies generally cost more than those without.
  30. 30. Cruise Prices • Outside staterooms whose views are obstructed (by lifeboat) often cost less than those with unobstructed views.
  31. 31. Other factors that affect price: • Booking 6-9 months or more in advance usually yields a savings. • A last minute sale when the ship isn’t fully booked also results in lower prices. • To encourage early bookings or to energize slow sales, cruise lines often offer special promotional fares, such as two-for-one price
  32. 32. Other factors that affect price: • If there’s third or fourth person sharing the stateroom, their per-person price is often much less than for the first and second persons.
  33. 33. Roadblocks to Purchase 1. Cruises are too expensive 2. Cruises are boring 3. Cruises are only for older people 4. Cruises are stuffy and too formal 5. Cruises are too regimented 6. There’s not enough time in ports 7. The ship environment is too confining
  34. 34. Roadblocks to Purchase 8. Aren’t you forced to socialize with people? 9. Eating too much and put on weight 10. Are ships really shape? 11. Terrorism 12. It’s too far to fly to the airport 13. Passengers get sick 14. Don’t know enough about cruises

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