Presentation about the New York Times VR for the VR Storytelling Research Presentation.

1. New York Times VR
Claudia Articek 10/24/2016

2. NYT’s Revenue drops
Source:
https://www.statista.com/s
tatistics/192907/advertisin
g-revenue-of-the-new-york
-times-company-since-200
6/
And
https://www.statista.com/s
tatistics/192848/revenue-o
f-the-new-york-times-com
pany-since-2006/
2

3. VR Revenue will increase
Source:
https://www.statista.com/s
tatistics/426276/virtual-rea
liy-revenue-forecast-world
wide/
3

4. History
September 18, 1851
First New York Times
was published
4
164 years and
117 Pulitzer
Prizes later
November 5, 2015
NYT launches NYT VR

5. What is NYT VR?
“ See for yourself! Put yourself at the center of our
stories in an immersive virtual-reality experience.”
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6. What is NYT VR?
● Storytelling in VR
● App available IOs and Android
● For free
● Sponsored by IBM
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7. App Content
7
Big Stories VR films Transportive
Content

8. 8

9. 9

10. 10

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12. 12

13. Assessment of Experience
Technical
● In early videos the font is elliptic
● Calibrating problems -> dizzy feeling
● Professionell stitching
Aesthetic
● Simple to use
● Interesting stories
● Short videos
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14. Overview of Team
New York Times Magazine editor in chief Jake Silverstein:
“The company’s VR team “operates like a startup inside the
New York Times”
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15. Competition and Money
● Other news organizations will join (USA TODAY, ABC News…)
● They want to diss banner ads
● Branded videos shall bring money
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16. Thank you!
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