Changing your name or logo? Feeling overwhelmed by the thought of figuring out every single piece of paper, business card, sign, and web site that needs to be updated? It's a lot to keep track of. That's why we created this checklist. You'll need to tweak it to meet your specific needs, but it'll give you a solid start.

1. Tool: Rebranding Checklist
HOW TO USE THIS TOOL:
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You’re ever-so-close to picking your new name and/or logo. It’s all very exciting.
But how, exactly, do you go about systematically unveiling your spiffy new logo to
the great, big, wide world?!
This checklist walks you through all the tasks that need to get done in order for
you to complete your rebranding process.
Every single item may not be relevant for you. For instance, you may not have
parking passes or signage or need to buy a new url. Focus on the tasks that make
sense for your organization and don’t worry about the rest. Tweak, trim, add, cut,
and change to fit your needs!

2. Rebranding Checklist
Item
Business Cards
Voicemail messages
Job descriptions/job posting templates
Parking permit template
Update business license
Update internal manuals (HR, etc.)
Notify Vendors, suppliers, contractors
Notify City
PowerPoint Presentation Template
Purchase URL
Update signage (exterior/interior)
Logo wear/goods (t-shirts, totes, pens, etc.)
Finance
Change name with IRS via 990
Change name with Sec of State
Mailing
Return address labels
Business envelopes
Donation envelopes
Thank you cards and envelopes
Notes
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One-pager/FAQs
Status
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Email signature
Owner
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Electronic letterhead template
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General/Operations
Letterhead
Priority

3. .........................................................................................................................................................
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Volunteer/donor e-news templates
Marketing/Development
Develop identity/design
Update Website Design
Update Website Content
Notify journals/blogs linking to us New
donor materials
Integrate with new funding proposals
Notify funders and donors
Create Message Platform
Training in new messaging
Display board materials Brochures
Grant file checklist
Websites that connect to us
Facebook
Twitter
YouTube
Paypal
Idealist
Pinterest
Linkedin Company page Linkedin
Employee pages
Other
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communications
Client e-news templates
Notes
Status
Owner
Priority
Item

4. We hope you found this toolkit useful!
Here are two other tools to help you market your mission:
Pitchfalls: why bad pitches happen to good people
1, 2, 3 Marketing Tree
Thanks for making the world a better place,
The Claxon Team
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www.claxonmarketing.com
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info@claxonmarketing.com
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347.766.6485