Short internal presentation I gave to introduce Lean UX at the web agency where I work.
It gives a condensed view of the Lean UX approach, its principles, tools, processes and pitfalls.
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Introduction to Lean UX
1. LEAN UX - Definition
"Practice of bringing the true nature of a
product to light faster, in a collaborative,
cross-functional way that reduces the
emphasis on thorough documentation
while increasing the focus on building a
shared understanding of the actual
product experience being designed."
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2. LEAN UX - Foundations
Design Thinking
• Practical, solution-focused process
• Observation & creativity
• Improved future (added value)
Agile Methodology
• Better respond to unpredictability
• “Inspect and adapt”
• Iterative, incremental, collaborative
Lean Startup
• Continuous validated learning
• Eliminate waste
• Create business value
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3. LEAN UX - Principles
Outcome over output
• Experience > product
• Solving problems > building features
• Shared understanding > deliverables
• Eliminate waste
Continuous discovery
• Customer validation (GOOB)
• Small batch, short iterations
• Permission to fail (try & learn)
• Externalize (expose your work/ideas to
teammates, peers, stakeholders, users)
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4. LEAN UX - TEAM
Optimal profile
• Cross-functional
• Small (“2 pizza team” rule)
• Dedicated (throughout the project)
• Colocated (no barriers)
Mindset
• Teamwork
• No hero
• Skills over roles
• Open lines of communication
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5. LEAN UX - tools
Collaborative design
• Either informal session (conversation)
• Or Design Studio with whole team:
1. Problem definition + constraints
2. Individual idea generation
3. Presentation & critique
4. Iterate & refine
5. Team idea generation
Other tools
• Style guide (accessible, actionable,
continuously improved)
• Proto-personas (contin. improved)
• Prototypes (from paper to code)
• Non-prototypes MVPs
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6. LEAN UX - process
1. Problem statement
Business goals, problem, improvement request
Declare
assumptions
2. State business/user assumptions
Capture what team thinks is true
3. Prioritize assumptions
Risky/Unknown first
Create an
MVP
4. (Sub)Hypothesis statement
As a
team
Run an
experiment
Assumption, feature, user, outcome, feedback
5. Create MVP
Max. amount of insight with min. effort
! NOT a lightweight version of the product
6. Collaborative/Continuous discovery
Team on the field/lab: interview, user testing
Keep distance hypothesis/validation short
Research
& feedback
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7. Making sense of the feedback
As soon as possible & as a team
Look for patterns
Check against other sources
7. LEAN UX - making it work
In an Agile process
• Sprint as structured iteration
• 1 sprint = 1-2 iterations of the 4 steps
• Validation as part of the planning
In a web agency
• 3 validation levels: team/users/client
• Proactive communication
• Client must feel involved in the team
• Organizational/company culture shift
(team, project sales/mngt...)
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8. LEAN UX - pitfalls
Within the team
• Lean UX seen as lazy UX
• no vision
• no responsibility
• no discipline
• going too fast (no research / retro)
• Loosing sight of the big picture
• Distributed teams
With our clients
• Fixed scope / roadmap
• Collaboration
• No time/money/will for user validation
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9. LEAN UX - the end
Congratulation!
you didn’t fall asleep
QUESTIONS ?
cheers?
Hugs?
Donations?
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