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Comment aller chercher de nouveaux clients grâce à la veille sur internet

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Comment aller chercher de nouveaux clients grâce à la veille sur internet

  1. 1. http://webinar.mention.com/ Comment aller chercher de nouveaux clients grâce à la veille sur Internet 5 Juin 2014
  2. 2. 1. Veille sur votre entreprise 2. Community management 3. Veille sur vos concurrents 4. Veille sur votre secteur
  3. 3. 1. Veille sur votre entreprise 2. Community management 3. Veille sur vos concurrents 4. Veille sur votre secteur
  4. 4. Des Traynor Co-founder of Intercom “We found a meetup in Atlanta where people were having an Intercom install party and we were able to reach out to send over some beers for them.” mention.com/success-stories/startups
  5. 5. What is high level media monitoring? • Every source • Real-time + priority • Mobile • Company culture mention.com/success-stories/startups
  6. 6. 1. Veille sur votre entreprise 2. Community management 3. Veille sur vos concurrents 4. Veille sur votre secteur
  7. 7. Demo: ! mention bit.ly/how-we-track
  8. 8. How does a Community Manager for one of the largest real estate companies in the world use mention? • Multiple social accounts • Schedule content with Buffer • Collaborate • Get back to everyone
  9. 9. 1. Veille sur votre entreprise 2. Community management 3. Veille sur vos concurrents 4. Veille sur votre secteur
  10. 10. “Hearing what your competitors claim they can do is easy…Finding out what they can't do is much harder.” Support Centers are pulled up by mention too, so you can judge your competitors. ! Find out who’s hiring & for what. workable.com
  11. 11. 4-5 converts from other services every week through mention ! Great ROI at $29 a month ! Respond within 5 minutes and present Workable as an option "I can do it all through mention...it's not a tool we'll ever have to replace." Rob Long VP Business Development at Workable workable.com
  12. 12. • Monitor industry, competitors • Jump in, introduce, engage with content • Multiple acquisition channels • Insert yourself into the conversation How do you find and convert leads with mention?
  13. 13. 1. Veille sur votre entreprise 2. Community management 3. Veille sur vos concurrents 4. Veille sur votre secteur
  14. 14. bit.ly/front-mention “Leveraging Twitter To Find Beta Testers: a Real Use Case With mention”
  15. 15. N’hésitez pas à nous contacter @mention Clément Delangue clement@mention.com @ClementDelangue

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