How 200,000 companies including Century 21, Intercom, Reputation Squad, Workable, and Geckoboard increased their media monitoring ROI

How 200,000 companies including
Century 21, Intercom, Reputation Squad,
Workable, and Geckoboard increased their
media monitoring ROI with mention.
bit.ly/mentionmasterclass
MASTER CLASS
April 22nd, 2014

Clément Delangue
Head of Marketing
clement@mention.com
@ClementDelangue
Alex Manthei
Community Manager
alex@menton.com
@xoalexo
Daniel Truax
Client Success Manager
daniel@mention.com
@Dan_Trx
The team
@mention

Mention for
!
1. High-level Monitoring
2. Community Management
3. Lead Generation
4. Consulting
5. API & Integrations

Demo:
insideintercom
&
The mention company alert
bit.ly/how-we-track

What is high level media monitoring?
• Every source
• Real-time
• Mobile
• Company culture
mention.com/success-stories/startups

Intercom is a customer
management tool for web
businesses. The startup has raised
more than 7 million dollars from
investors like Biz Stone and 500
Startups.

Des Traynor
Co-founder of Intercom
“It's been very useful for listening to what people are saying
about our product and our content on the web, on websites
like Hacker News, Quora, Reddit, Google Groups, or anything
else…Thanks to mention, we found a meetup in Atlanta where
people were having an Intercom install party and we were able
to reach out to send over some beers for them. Literally, that is
something we couldn't have done if mention didn't exist.”

High level media monitoring isn’t only about ﬁnding when
you’ve been mentioned online. It’s about taking action,
developing brand voice, and standing out.
!
Being memorable.

How does a Community Manager for one of the largest
real estate companies in the world use mention?
• Multiple social accounts
• Schedule content with Buffer
• Collaborate
• Get back to everyone

bufferapp.com
Buffer integration
• Content discovery, curation
• Scheduling in app
• Weekends, weekends, weekends

mention.com/buffer
“You’ll probably need to use other tools to keep
track of what people are saying about your brand
around the web.
!
Mention covers this area so well that it makes
perfect sense for us to team up.”

mention.com/buffer
Demo:
Buffer, collaboration

Pro tip: Giphy + mention
giphy.com

“5 Ways to Make Customers
Ambassadors Without a
Referral Program”
• Make your support social-ﬁrst
• Go the extra mile
• GIFs go a long way
• Always reply
bit.ly/customer-ambassadors

• Monitor industry, competitors
• Jump in, introduce, engage with content
• Multiple acquisition channels
• Insert yourself into the conversation
How do you ﬁnd and convert leads with mention?

bit.ly/front-mention
“Leveraging Twitter To Find Beta Testers:
a Real Use Case With mention”

Workable is a simple and beautifully
designed recruiting tool for fast-growing
companies. It replaces tedious enterprise
software and excel sheets with
straightforward, cloud-based service.
workable.com

What works for Workable
!
• Targeted long tail keywords
!
• Get to leads before they go cold
!
• New opportunities based on
competitor analysis, where
they’re weak
!
• ROI is about maximizing your
time as well
workable.com

4-5 converts from other services every
week through mention
!
Great ROI at $29 a month
!
Respond within 5 minutes and present
Workable as an option
"I can do it all through
mention...it's not a tool we'll ever
have to replace."
Rob Long
VP Business Development at Workable
workable.com

“Hearing what your competitors claim
they can do is easy…Finding out
what they can't do is much harder.”
Support Centers are pulled up by
mention too, so you can judge your
competitors.
!
Find out who’s hiring & for what.
workable.com

• Track statistics, sentiment
• Always be exporting
• White-label
• Combine experience with smart tech
How do you consult mention’s quantitative analytics to draw
conclusions with high added value?
mention.com/success-stories/ereputation

Reputation Squad is an online
reputation management agency.
Their method: combining human
expertise with technological tools.
bit.ly/mention-e-reputation

“We use mention for two main reasons. First, for the
implementation of alerts on behalf of our customers, allowing us to
monitor in real-time the exhaustive list of keywords that pertain to
them. And second, for the exporting of statistics, contributing
to our qualitative analysis and recommendations, and to the
assessment of the impact that our actions make.”
Albéric Guigou
Co-founder at Reputation Squad
bit.ly/mention-e-reputation

Demo:
Exporting, custom date range

• Better features for your users
• Widgets, live dashboards, client testimonials
• Rapid implementation
• Connections with your favorite apps
What can mention API and integrations bring to your app,
website, or service?
dev.mention.com

mention.com/success-stories/tv-channel

Increase your ROI with mention by
!
1. Replying w/ company culture
2. Support = social-ﬁrst
3. Make leads happen
4. Competitive intel
5. Integrating what you’re using

Go custom with your own
dedicated media
monitoring expert
!
Email
daniel@mention.com

Get in touch with our team at any time.
@mention
contact@mention.com
tel: +1 (646) 568-9834

How 200,000 companies including Century 21, Intercom, Reputation Squad, Workable, and Geckoboard increased their media monitoring ROI

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