Womma Summit 2015: Clever Girls - Social Influencers

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Clever Girls Founder Stefania Pomponi's presentation on why top tier social influencers are not always better.

@cleverstefania
SOCIAL INFLUENCERS:
WHY TOP TIER IS NOT ALWAYS BETTER
STEFANIA POMPONI
Founder, President & Chief Evangelist

@cleverstefania
AGENDA
•  BRIEF INTRO TO CLEVER GIRLS & INFLUENCER MARKETING

•  TYPE OF NETWORKS

•  WHEN PEOPLE THINK OF INFLUENCERS THEY THINK…UNICORNS!

•  WHAT ARE YOU GETTING FOR YOUR SPEND?

•  REACH

•  AMPLIFICATION

•  MEASURING SUCCESS

@cleverstefania
WHO WE ARE
WHAT WE DO
BLOGGER PROGRAMS
INSTAGRAM PROGRAMS
PINTEREST PROGRAMS
HOUSE PARTIES
TWITTER PARTIES
VISUAL CONTENT
VIDEO REVIEWS
SOCIAL AMPLIFICATION
CLEVER SURVEYS
CONTENT HUBS

@cleverstefania
TYPE OF NETWORKS
MONICA WANTS IT @PIPSQUEEAK @FREDDYADU

@cleverstefania
UNICORNS
MOST PEOPLE THINK INFLUENCERS ARE UNICORNS…
…BUT ARE THEY RELATABLE?

@cleverstefania
WHAT YOU GET FOR YOUR SPEND
OR

@cleverstefania
WHAT YOU GET FOR YOUR SPEND
CLIENT: Crest 3D White Brilliance
Toothpaste System #GetPolished

ASK: Beauty, Fashion & Lifestyle
Inﬂuencers reviewed products & shared
editorial blog posts to increase social
conversaUon & product consideraUon
among their readers

CHANNELS: Blogs, Facebook, TwiWer,
Instagram*, Pinterest* + TwiWer Party

NUMBER OF INFLUENCERS: 35

IMPRESSIONS: 23.1M

762 LIKES
26 COMMENTS

THE FOX & SHE

@cleverstefania
REACH
CLIENT: Rescue Remedy #stressless2bmybest

ASK: “Stressed out” female inﬂuencers
shared a “BOGO” coupon & encouraged their
followers & friends to download, share, etc.

CHANNEL: Facebook

NUMBER OF INFLUENCERS: 250

IMPRESSIONS: 41.5M
INTEGRATED PROGRAM TOTAL IMPRESSIONS: 132.5M

@cleverstefania
AMPLIFICATION
CLIENT: Hecy #SaidNoSchoolEver

ASK: Mom inﬂuencers shared a
tongue-‐in-‐cheek video promoUng their
support of Box Tops For EducaUon

CHANNELS: Facebook, TwiWer

NUMBER OF INFLUENCERS: 150

IMPRESSIONS: 74M
163 LIKES
54 COMMENTS
12 SHARES

@cleverstefania
THANK YOU!

@cleverstefania
QUESTIONS?
STEFANIA POMPONI
Founder, President & Chief Evangelist

stefania@clevergirlscollecUve.com

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Leverage generative AI to further creativity and productivity in every marketing setting.Come learn how anyone — 🎨 graphic and 🖊️ copy consultants to CEOs — can Supercharge Creativity with Enterprise-Worthy Generative AI by designing AI systems to power their originality and 10x output. Key Takeaways: Learn new workflows and tools to leverage in marketing initiatives to be more creative — faster, better, and with further reach.Add meaningful video concepts to marketing initiatives and walk away with products and workflowsLearn the Man of the World Media Method for brand creation

Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...

Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...

Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

How to Create a Social Media Plan Like a Pro - Jordan Scheltgen

How to Create a Social Media Plan Like a Pro - Jordan Scheltgen

How to Create a Social Media Plan Like a Pro - Jordan Scheltgen

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

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Developing Marketing Strategies and Plans kotler

Developing Marketing Strategies and Plans kotler

Developing Marketing Strategies and Plans kotler

Podcast Marketing Master Class - Roger Nairn

Podcast Marketing Master Class - Roger Nairn

Podcast Marketing Master Class - Roger Nairn

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The way brands view LinkedIn is completely backwards. In both B2C and B2B marketing, LinkedIn has massive untapped potential for all companies, including activating employees as thought leaders and influencers. Learn about the ways brands are currently using the platform, how they should be using the platform, and how business leader’s should be using about the platform to drive business results. Key Takeaways: - Why LinkedIn is so important for all brands- How brands should view LinkedIn- How marketing leaders should use LinkedIn for their own brand

The Future of Brands on LinkedIn - Alison Kaltman

The Future of Brands on LinkedIn - Alison Kaltman

The Future of Brands on LinkedIn - Alison Kaltman

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this presentation, we delve into the power of AI in revolutionizing sales and marketing, with a focus on lead generation and cost optimization. As the search landscape evolves, the future of Google driving high volumes of website traffic is uncertain with the rise of LLMs, making AI's role even more significant. While only 3.7% of Canadian businesses have deployed AI, its adoption is critical for staying competitive. We'll discuss a step-by-step approach to AI integration, highlighting essential tools and the importance of proper training. From lead processing to content creation, AI emerges as a game-changer, significantly improving efficiency and quality. The core message is clear: AI is no longer an option but a component for modern marketing success, transforming how we approach sales and marketing. By carefully planning the steps, leveraging the right tools, and investing in training, businesses can harness AI's transformative power and gain a competitive edge. Key Takeaways: AI changes everything. AI is revolutionizing lead generation and cost savings in sales and marketing operations. The rise of large language models (LLMs) is challenging Google's dominance in driving website traffic, making AI adoption even more crucial. Despite the low adoption rate (only 3.7% of Canadian businesses using AI), integrating AI is critical for staying competitive. A step-by-step approach is needed for successful AI integration, along with leveraging the right tools and providing proper training.AI is a game-changer for lead generation, content creation, and overall process efficiency and quality improvement.AI is no longer an optional tool but a fundamental component for modern marketing success. Careful planning, using the right AI tools, and investing in training can help businesses harness AI's transformative power and gain a competitive edge.

Driving AI Competency - Key Considerations for B2B Marketers - Rosemary Brisco

Driving AI Competency - Key Considerations for B2B Marketers - Rosemary Brisco

Driving AI Competency - Key Considerations for B2B Marketers - Rosemary Brisco

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Situation Analysis | Management Company.

Situation Analysis | Management Company.

Situation Analysis | Management Company.

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Womma Summit 2015: Clever Girls - Social Influencers

1. @cleverstefania SOCIAL INFLUENCERS: WHY TOP TIER IS NOT ALWAYS BETTER STEFANIA POMPONI Founder, President & Chief Evangelist

2. @cleverstefania AGENDA •  BRIEF INTRO TO CLEVER GIRLS & INFLUENCER MARKETING •  TYPE OF NETWORKS •  WHEN PEOPLE THINK OF INFLUENCERS THEY THINK…UNICORNS! •  WHAT ARE YOU GETTING FOR YOUR SPEND? •  REACH •  AMPLIFICATION •  MEASURING SUCCESS

3. @cleverstefania WHO WE ARE WHAT WE DO BLOGGER PROGRAMS INSTAGRAM PROGRAMS PINTEREST PROGRAMS HOUSE PARTIES TWITTER PARTIES VISUAL CONTENT VIDEO REVIEWS SOCIAL AMPLIFICATION CLEVER SURVEYS CONTENT HUBS

4. @cleverstefania TYPE OF NETWORKS MONICA WANTS IT @PIPSQUEEAK @FREDDYADU

5. @cleverstefania UNICORNS MOST PEOPLE THINK INFLUENCERS ARE UNICORNS… …BUT ARE THEY RELATABLE?

6. @cleverstefania WHAT YOU GET FOR YOUR SPEND OR

7. @cleverstefania WHAT YOU GET FOR YOUR SPEND CLIENT: Crest 3D White Brilliance Toothpaste System #GetPolished ASK: Beauty, Fashion & Lifestyle Inﬂuencers reviewed products & shared editorial blog posts to increase social conversaUon & product consideraUon among their readers CHANNELS: Blogs, Facebook, TwiWer, Instagram*, Pinterest* + TwiWer Party NUMBER OF INFLUENCERS: 35 IMPRESSIONS: 23.1M 762 LIKES 26 COMMENTS THE FOX & SHE

8. @cleverstefania REACH CLIENT: Rescue Remedy #stressless2bmybest ASK: “Stressed out” female inﬂuencers shared a “BOGO” coupon & encouraged their followers & friends to download, share, etc. CHANNEL: Facebook NUMBER OF INFLUENCERS: 250 IMPRESSIONS: 41.5M INTEGRATED PROGRAM TOTAL IMPRESSIONS: 132.5M

9. @cleverstefania AMPLIFICATION CLIENT: Hecy #SaidNoSchoolEver ASK: Mom inﬂuencers shared a tongue-‐in-‐cheek video promoUng their support of Box Tops For EducaUon CHANNELS: Facebook, TwiWer NUMBER OF INFLUENCERS: 150 IMPRESSIONS: 74M 163 LIKES 54 COMMENTS 12 SHARES

10. @cleverstefania MEASURING SUCCESS GOALS What does success look like? ENGAGEMENT All of the #s that are available to us, a sampling of the rest MEASURING AGAINST CAMPAIGN BENCHMARKS Total social impressions – the aggregate SENTIMENT SHARED FROM PARTICIPANTS & READERS Brand love & intent to purchase = ROI! PIECES AND QUALITY OF CONTENT DELIVERED Smart brands repurpose original inﬂuencer content across channels ELEMENTS OF ELLIS

11. @cleverstefania THANK YOU!

12. @cleverstefania QUESTIONS? STEFANIA POMPONI Founder, President & Chief Evangelist stefania@clevergirlscollecUve.com