Нow to get the most of your tracking platform. More useful info on our: - website: https://clickky.biz - blog: https://clickky.biz/blog Sign up!

1. How to get the
most of
your tracking
pla6orm.
alexander grach| sales execu/ve eastern europe & turkey | alex@appsflyer.com

2. A<ribu/on analy/cs
App publishers use
A<ribu/on SDKs when
they wish to increase app
distribu/on, by using
mul/ple channels for ad
install campaigns, and they
wish to learn which
campaigns are performing
be<er in terms of user
quality.
download the full report: http://mobile-sdk-data-trends.safedk.com/full-report-2016

3. The “Ad tech tax” and smarter decision making

4. Organic Search Keywords

5. Uninstall tracking

6. From last click to mul/-touch a<ribu/on

7. A<ributed
Touch Type
A<ributed
Touch Time
Install
Time
Event
Time
Event
Name Media Source Contributor 1 Media Source
Contributor 1
Campaign
Contributor 1
Touch Type
Contributor 1
Touch Time
Contributor 2
Media Source
Contributor 2
Campaign
Contributor 2
Touch Type
Contributor 2
Touch Time
Contributor 3
Media Source
Contributor 3
Campaign
Contributor 3
Touch Type
Contributor 3
Touch Time
click 5/22/16 12:12
5/22/16
12:25
5/22/16
12:25 install unityads_int unityads_int V20s_new impression 5/22/16 12:11 unityads_int V2A_20s_new click 5/20/16 3:24 adcolony_int P44474 click 5/19/16 3:39
click 5/22/16 12:06
5/22/16
12:23
5/22/16
12:23 install unityads_int unityads_int V120s_CG impression 5/22/16 12:06 adcolony_int V1A20s_CG_st_wm click
5/22/16
12:03 applovin_int Video_Land click 5/22/16 11:42
click 5/22/16 12:14
5/22/16
12:20
5/22/16
12:20 install unityads_int facebook
Philippines-
[Android] click 5/20/16 14:14 unityads_int V1A20s_CG_st_wm impression
5/22/16
12:14 unityads_int V_20s__PH click 5/22/16 12:14
Mul/-touch a<ribu/on

8. Facebook & Google cost data

9. Get A:ribu<on Data
Adver<ser is able to
query a:ribu<on data
in real <me, and
directly serve relevant
content, upon the first
app open.
App
Install
App Install &
First Open
Store
Redirected
Events
Ad click
API’s & Postbacks
Hotels New
York
AppsFlyer’s
Servers
Media
Source
Source
Source
App Store
/ Play
User
Device
Get conversion data

10. Lookalike and custom audiences

11. Granular Reporting
& Custom Audiences
Amounts
& Items # Views
Content ID
Who shared
What network
W. WiFi
Geo
User ID
Payment Type
No more
SDKs
No need for
developers
No more
delays!
Rich In-app events

12. App Web
$50 $100 $200
DISCONNECTED
CONNECTED
Store
App Web Store
$50 $100 $200
Click on “Network A” ad App Install
Adver<ser thinks
my LTV is $50
Adver<ser knows
my true LTV is $350!
Omni-channel LTV with S2S in-app events

13. On June 1st 2016 AppsFlyer together
with ALMAZ Center in Moscow are
launching the pilot mobile a<ribu/on
and AppsFlyer cer/fica/on program.
AppsFlyer Cer/fica/on