28-29 мая 2016 в Одессе состоялась Mobile Beach Conference, самая большая конференция по мобильному маркетингу в Восточной Европе http://mobilebeach.rocks , https://www.facebook.com/MobileBeachConference/ More useful info on our: - website: https://clickky.biz - blog: https://clickky.biz/blog Sign up!

1. Robots or not: tips & tricks for
discovering low quality traffic
The World's Leading Platform for Publishers
to Monetize Mobile Traffic in Emerging Markets
clickky.biz
Dmitriy Kapustin

2. Head of Account Department
[Photo of the speaker]
clickky.biz
Dmitriy Kapustin
● Revenue management analyst
● Financial security analyst
● Degree in Finances
Previous experience:

3. Сlickky is the leading platform for mobile
traffic monetization in emerging markets.
The platform offers a wide variety of solutions,
tailored to the needs of mobile publishers.
Clickky ensures easy integration and high eCPM
rates. Its user-friendly interface enables
publishers to reduce the number of actions
required to launch ad campaigns.
clickky.biz
About Clickky
With the primary focus on mobile
traffic monetization, we operate
worldwide, delivering offers from
more than 120 different countries
and 30 000 campaigns daily.
We create the strongest demand
in the industry!
In 2016 Clickky made TOP-5
among advertising and marketing
companies and TOP-3 among mobile
ad-tech companies in the Inc.5000
Europe ranking.
4
Countries
80+
Employees
5
Offices
clickky.biz

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Agenda
1. Introduction
2. Bots: pros and cons
3. Fraud indicators and learning curve
4.Case study
5. Questions

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6. Bots: pros and cons
CONS:
● Possible client loss
PROS:
● Profit out of nothing
● Bringing life to the idea of chatbots
(Telegram, Whatsapp, etc.)
For publishers
clickky.biz

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CONS:
● Low key indicator (ROI, LTV, ARPU, etc.)
● Financial losses
PROS:
● Knowing your user better as the result of
analytics improvement
● Boost campaigns
● Going to IPO
● Testing (e. g. gamer-bots)
Bots: pros and cons
For advertisers

8. Having 20-30 active
campaigns available
and 10-20 publishers
on each platform, you
will have to be
monitoring up to 500
placements.
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Indicators to analyze:
Fraud indicators and learning curve
1. Click IP = Advertiser’s IP
2. Duplicate IPs
3. IP range
4. Abnormal session length
5. Time breaks
6. IP black list

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The final result we want to achieve is not just
the definition of fraud conversions.

12. 192.240.233.154 = 192.240.233.154
Click IP = Advertiser IP
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13. 1
1
1
1
1
1
1
1
1
Duplicate IPs
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14. IP range
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IP range

16. IP range
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17. Final report
FRAUD
MIX
clickky.biz

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Case Study

19. Final report
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Final report

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Questions?

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For advertiser inquiries:
Email: advertisers@clickky.me
For publisher inquiries:
Email: publishers@clickky.me
For cooperation inquiries:
Email: vr@clickky.me
For media inquiries:
Email: np@clickky.me
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