This document discusses how clinical trial transparency requirements are challenging the traditional model of medical communications. It outlines how regulations have evolved over time to require registration and public reporting of clinical trial results. Two examples are given showing how earlier disclosure of trial results on platforms like ClinicalTrials.gov impacted the traditional publication process. The document argues that empowering end users to access and understand complex clinical trial data requires making results more findable, navigable and understandable beyond current formats. It proposes a model of a "Gout Resource Center" to centrally organize gout trial results in a standardized, searchable format with user-friendly tools.