3. § People have changed how they consume and use information
§ Information and commerce must be ubiquitously available
§ The volume and variety of devices in use are exploding
§ The rate of change in what people want is continuously increasing
§ Speed of innovation is the new competitive advantage
Why Does Cloud Foundry Exist?
4. § Cloud Foundry is an open standard for cloud applications
§ It is open source, multi-cloud, and multi-vendor
§ It is hardened production infrastructure for global enterprises
§ It is designed to make devops the normal state of computing
§ It is built for fast-cycle innovation of cloud applications
What is Cloud Foundry?
6. § For business:
• speed to market + higher rate of user adoption
§ For development:
• scalable microservices + continuous deployment
§ For operations:
• faster cycle time + higher reliability
§ For everyone:
• it’s Open Source = No Vendor Lock-in
What Are The Benefits Of Cloud Foundry?
7. § Organizations are adopting Cloud Foundry because:
• fast is now a necessity, not a nice-to-have
• Cloud Foundry makes faster easy.
§ Building on Cloud Foundry doesn't just mean reducing costs, it also
means expanding revenue.
To put it another way…
9. § We see a world of cloud computing that is:
• ubiquitous and flexible, supporting public, private, and hybrid
deployment of applications.
• portable and interoperable, enabling users and developers to
move their applications wherever they need to go.
• vibrant and growing, underlying a massive ecosystem of
applications and developers based on an efficient marketplace.
Cloud Foundry Foundation Vision
10. § Our purpose is to make Cloud Foundry the leading application platform for
cloud computing worldwide.
§ The Cloud Foundry Foundation exists
• to drive the global awareness and adoption of Cloud Foundry as an
open source project,
• to grow a vibrant community of contributors, and
• to create coherence in strategy and action across all member
companies for the sake of the project and its users.
§ We will do this by marketing the economic and technical activity of the
entire Cloud Foundry community; governing with fairness, energy, and
optimism; and growing a massive ecosystem based on application and
skills portability.
Cloud Foundry Foundation Mission
13. Drive Awareness
and Adoption of
Cloud Foundry as
a Platform
First-ever worldwide attitudes & perceptions study of Cloud Foundry (“WW A&P”)
Common marketing, partner, and evangelism content catalog, “rolling thunder” PR supported by all members
5 top-tier industry/community events with impact, 450 Cloud Foundry community events worldwide
Grow Contribution
to Cloud Foundry
to support an
Ecosystem
10 dojos established across North America, Europe, India, China, and Japan
PMCs set and reach goals for portability and interoperability;
establish specific projects for security, integration, and multitenancy
High developer NSAT across committers and contributors
Build a
Commercial
Ecosystem on
Cloud Foundry
Certification program established with at least 5 certified Cloud Foundry providers and 3rd party validation
Ecosystem mapped across horizontal and vertical layers, 4 working groups established, 4 ISVs recruited
Docker and OpenStack integrations in common use with high sysadmin NSAT;
large body of free, open content showing app templates and best practices in multiple languages
2015 Goals
18. § Your engagement is critical for all of us:
• Virtuous cycle of the Cloud Foundry ecosystem depends on
engagement and public awareness
• Continued growth and development of our ecosystem is critical
to our continued success as a project and as a foundation
§ A voice in the project is critical for you:
• Prevent vendor lock-in
• Ensure your voice is heard on business matters
• Influence the project roadmap
We Can’t Do It Alone. Neither Can You.
19. § We see a human community that is:
• PRAGMATIC and focused on exchanging practical experience.
• DIVERSE and inclusive of people across race, gender,
orientation, and lifestyle.
• RESPECTFUL and committed to listening to thoughtful and
honest perspectives.
The Cloud Foundry Community
20. § Leverage Billions of Dollars in Shared R&D Effort
§ Quarterly Global Market Research
§ Prioritize Roadmap and PMC
§ Clear Path to Contribution through Dojo Program
§ Membership-wide Marketing & Communications Programs
§ Special Interest Groups (SIGs)
§ Special Access to Members and Events
§ Strategy Council
§ User Advisory Board
§ Cloud Foundry Marketplace
Benefits of Membership
21. § Enables members to target marketing, evangelism & business development
resources for maximum return
§ Global survey measuring awareness and adoption of PaaS and Cloud Foundry
§ Quarterly strategic survey research with massive sample size and global reach
§ 8 Geographies
• US, Canada, UK, Germany, India, China, Japan, South Korea
§ 5 Languages
• English, German, Chinese, Japanese, Korean
§ Distributed across 4 major IT Decision Maker (ITDM) roles
• Line-of-Business (21%), IT Managers (27%), Developers (27%), Operations
(26%)
Quarterly Global Market Research
22. Project Management Leadership Council
Responsibilities
▪ Managing overall roadmaps across PMCs
▪ Management of the overall release cycle integration
▪ Defining and enforcement of overall development, testing,
and quality policies
Project Management Committees + Council
PMC Leads
PMC Council
PMC Chair
Executive
Director
Project
Lead(s)
PMC Members
PMC Lead
Member Representative(s)
One per organization who has at least one
Dedicated Committer within any Active
Project under the PMC
Project Management Committee Responsibilities
▪ Coordinate project themes
▪ Approve Project Lifecycles (I.E. incubation to active)
▪ Approve new projects
▪ Provide point of arbitration for issues
23. § Fastest path to Dedicated Committer status
• Six weeks of collaboration
§ A learning experience beyond anything offered in the industry!
• Master Cloud Foundry by working shoulder to shoulder on the
open-source project with other Dedicated Committers
• Learn the project inside and out
§ Build longstanding relationships with other Dedicated Committers
• Streamlining the remote experience after the Dojo
§ Expand developer expertise
• Extreme programming, paired development, and a highly disciplined agile
practice
• Graduates go home prepared to integrate new practices into in-house
development efforts
Clear Path to Contribution - Dojo Program
24. § Relationship Kick-off
• Press announcement
• Ongoing media opportunities
§ Global Summit Participation (multiple cities, globally)
• Speaking/Presentations
• Booth presence
• Early access to sponsorship opportunities
§ Global Industry Events
• Booth presence + community engagement
• Access to events
§ Ongoing Engagement
• Bi-Weekly Marketing Working Group
• Thematic collateral and “programs in a box”
Global Marketing & Communications Programs