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Create: On-line, Print, TV, E-mail, Direct mail, Radio.
One system, One process.
From media schedule to finished campaign in 20
seconds
Plugs into your existing systems: asset management,
workflow, financial, media.
Industry-standard technology platforms
Every ad: on-brand, on-message and legally correct.
Every time
Equip your teams to respond faster and more
effectively than the competition
> 120,000 marketing materials created each year.
Built by Omnicom’s Technology business.
Campaign                              Online
 & Media     Ad Builder             Automated               Reporting
Planning                            Trafficking




                    Consistent campaigns across all media
                        Tailored to region or location
                                  On brand
                                   On time




           Pick the components that meet your business need.
           Grows with you over time
Feature Deep Dive
Interfaces built in
Adobe Flex allows
complex functions to
be delivered to the
user simply and
intuitively




              More efficient and more effective marketing
• User can locate relevant
                            media locations in print, on-
                            line, radio & TV
                          • Fully integrated media
                            database imports latest
                            specification and media
                            calendar data.
                          • adZU knows the spec that
                            each needs to be built to
                            and when the deadline is
                          • Media plan import
                            functionality to create
                            insertions directly from
                            Excel spreadsheets




Simple. Fast. Accurate.
• End-to-end
  management of the
  production process
• Instantly track the
  status of each
  transaction
• Fully approval
  management
  functionality



              Technology to make more money for your business
• Instantly customise
                           print ads with images
                           and text
                         • Intelligent re-sizing to
                           fit booked media
                           spaces
                         • Business rules control
                           which areas are fixed
                           and which are
                           customisable
                         • Ensures every ad
                           complies with brand
                           and legal guidelines




Central control. Local empowerment.
•   Print templates created in Adobe
    InDesign
•   Easy task to tag artwork as
    customisable template
•   Print customisations produced using
    InDesign Server
•   Very high level of control over
    typography
•   Intelligent image re-sizing using Adobe
    Photoshop plug-in
•   Output formats: PDF, INDD, Jpeg, PNG
    etc
•   Each material distilled to production
    options of printer or publication




                       Proven. Modular. Integrated.
•   Instantly customise email
                        campaigns with images, text and
                        links
                    •   Business rules control which
                        areas are fixed and which are
                        customisable
                    •   Create campaigns by up-loading
                        prospect lists or by sourcing
                        prospects from central marketing
                        database
                    •   Full tracking of send, clicks and
                        bounces
                    •   Opt-outs automatically managed
                        by adZU




The Industry’s Leading Marketing Automation Solution
• Instantly create on-line Flash
  banners, customised with
  images and text
• Only adZU creates IAB
  compliant banners
• Functionality to bulk create
  banners via spreadsheet up-
  load
• Adobe Flash Integration - easy
  task to tag and export banners
  ready for on-line customisation



                     More efficient and more effective marketing
• Instantly create TV ads or
                       web video
                     • Broadcast quality
                       (including HD) or Flash
                       output
                     • Users mix and match
                       video selections with
                       sound and voice tracks
                     • Create high quality text
                       overlays
                     • Videos rendered and
                       ready to traffic in seconds



Simple. Fast. Accurate.
•   Assets can be stored within adZU or
    pulled from external systems
•   Transactions may initiated within adZU or
    via media plan up-load or via call from
    workflow tool
•   adZU transactional data exported directly
    into 3rd party systems including DDS
•   Full integration with 3rd party media tools
    including Adstream, Adfast, Fastchannel
    and Mars
•   Single sign on with corporate intranets
•   Pulls customer data directly from CRM
    systems to enable full one-to-one
    communication




                            Technology to make more money for your business
•   Budget planning wizard guides users
    through the process of establishing
    spend by product and consumer
    targets
•   Budget tracking features display real
    time reports of spend
•   Reporting functionality rolls-up
    budget data into management
    reports
•   Billing functionality exports financial
    data into client's existing financial
    management applications to enable
    seamless billing and financial
    reconciliations




                        Proven. Modular. Integrated.
• Full admin site allows
                      clients to control all
                      aspects of their
                      application
                    • Manage assets and
                      templates
                    • Manage user set-up,
                      access and passwords
                    • Track approve marketing
                      material customisations


Central control. Local empowerment.
Set-Up: Customisation, Integration,     Variable by business need
       Population, Training


           License Fee                  By module for 36 months


             Hosting                    If hosted by Code


     Support & Maintenance              In line with SLA




            The Industry’s Leading Marketing Automation Solution
• Designed by marketers – for marketers
• A proven product - that you can customise your
  business need
• Modular and scalable – combine features to
  solve your issues now and over time
• Re-invest your time and budget in addressing
  your consumers, not implementing your
  campaigns


            Simple. Fast. Accurate. Empowering.
Robin Bonn
Business Development Director
robin.bonn@codeworldwide.com
+44 (0)20 7866 7827
+44 (0)7989 330 449




                  The contents of this document remain the intellectual property of Code
Code: adZU - marketing production automation

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Code: adZU - marketing production automation

  • 1.
  • 2.
  • 3.
  • 4. Create: On-line, Print, TV, E-mail, Direct mail, Radio. One system, One process.
  • 5.
  • 6. From media schedule to finished campaign in 20 seconds
  • 7.
  • 8. Plugs into your existing systems: asset management, workflow, financial, media. Industry-standard technology platforms
  • 9.
  • 10. Every ad: on-brand, on-message and legally correct. Every time
  • 11.
  • 12. Equip your teams to respond faster and more effectively than the competition
  • 13.
  • 14. > 120,000 marketing materials created each year. Built by Omnicom’s Technology business.
  • 15.
  • 16. Campaign Online & Media Ad Builder Automated Reporting Planning Trafficking Consistent campaigns across all media Tailored to region or location On brand On time Pick the components that meet your business need. Grows with you over time
  • 18. Interfaces built in Adobe Flex allows complex functions to be delivered to the user simply and intuitively More efficient and more effective marketing
  • 19. • User can locate relevant media locations in print, on- line, radio & TV • Fully integrated media database imports latest specification and media calendar data. • adZU knows the spec that each needs to be built to and when the deadline is • Media plan import functionality to create insertions directly from Excel spreadsheets Simple. Fast. Accurate.
  • 20. • End-to-end management of the production process • Instantly track the status of each transaction • Fully approval management functionality Technology to make more money for your business
  • 21. • Instantly customise print ads with images and text • Intelligent re-sizing to fit booked media spaces • Business rules control which areas are fixed and which are customisable • Ensures every ad complies with brand and legal guidelines Central control. Local empowerment.
  • 22. Print templates created in Adobe InDesign • Easy task to tag artwork as customisable template • Print customisations produced using InDesign Server • Very high level of control over typography • Intelligent image re-sizing using Adobe Photoshop plug-in • Output formats: PDF, INDD, Jpeg, PNG etc • Each material distilled to production options of printer or publication Proven. Modular. Integrated.
  • 23. Instantly customise email campaigns with images, text and links • Business rules control which areas are fixed and which are customisable • Create campaigns by up-loading prospect lists or by sourcing prospects from central marketing database • Full tracking of send, clicks and bounces • Opt-outs automatically managed by adZU The Industry’s Leading Marketing Automation Solution
  • 24. • Instantly create on-line Flash banners, customised with images and text • Only adZU creates IAB compliant banners • Functionality to bulk create banners via spreadsheet up- load • Adobe Flash Integration - easy task to tag and export banners ready for on-line customisation More efficient and more effective marketing
  • 25. • Instantly create TV ads or web video • Broadcast quality (including HD) or Flash output • Users mix and match video selections with sound and voice tracks • Create high quality text overlays • Videos rendered and ready to traffic in seconds Simple. Fast. Accurate.
  • 26. Assets can be stored within adZU or pulled from external systems • Transactions may initiated within adZU or via media plan up-load or via call from workflow tool • adZU transactional data exported directly into 3rd party systems including DDS • Full integration with 3rd party media tools including Adstream, Adfast, Fastchannel and Mars • Single sign on with corporate intranets • Pulls customer data directly from CRM systems to enable full one-to-one communication Technology to make more money for your business
  • 27. Budget planning wizard guides users through the process of establishing spend by product and consumer targets • Budget tracking features display real time reports of spend • Reporting functionality rolls-up budget data into management reports • Billing functionality exports financial data into client's existing financial management applications to enable seamless billing and financial reconciliations Proven. Modular. Integrated.
  • 28. • Full admin site allows clients to control all aspects of their application • Manage assets and templates • Manage user set-up, access and passwords • Track approve marketing material customisations Central control. Local empowerment.
  • 29. Set-Up: Customisation, Integration, Variable by business need Population, Training License Fee By module for 36 months Hosting If hosted by Code Support & Maintenance In line with SLA The Industry’s Leading Marketing Automation Solution
  • 30. • Designed by marketers – for marketers • A proven product - that you can customise your business need • Modular and scalable – combine features to solve your issues now and over time • Re-invest your time and budget in addressing your consumers, not implementing your campaigns Simple. Fast. Accurate. Empowering.
  • 31. Robin Bonn Business Development Director robin.bonn@codeworldwide.com +44 (0)20 7866 7827 +44 (0)7989 330 449 The contents of this document remain the intellectual property of Code