The design space has exploded in size within the last few years and Sketch is one of the most important milestones to represent the phenomenon. But behind the scenes of this growing reality there is a remote team that revolutionizes the design space all without leaving the home office. This talk will present how Sketch has grown to become a modern, product designer's tool.

1. From Start to Sketch
Pieter Omvlee
Amsterdam | April 2-3, 2019

2. Pieter Omvlee
Co-founder & CEO

3. From Start to Sketch
Our Story & the Industry

4. • Took on a Market leader
• Self-funded for the first 8 years
• 100% Remote with 40+ people
• Then we got investment

5. - CodeMotion Guidelines
Codemotion attendees are quite demanding…so
prepare your talk well in advance

6. - CodeMotion Guidelines
– During your talk, remember to show some lines of code

7. const sketch = require('sketch')
sketch.UI.message('Hello World 👋')

10. What is Sketch?

11. The best products start with Sketch

12. The importance of Design

13. - Marc Andreessen
Software is eating the world

17. This is where Design comes in

18. - Steve Jobs
Design not just what it looks like and
feels like. Design is how it works.

19. Involve Design from Start to Finish
• Concept
• Development
• User Testing
• Marketing
• Sales

20. Take control of Design

21. Back to Sketch

22. 2012

23. Mac Indie Software Market

24. A need for simplified design
tool

25. Dog-fooding

26. Still do User Testing though

27. Start Goal

28. Start Goal

29. Start Goal

30. Start Goal

31. Start Goal

32. Start Goal

33. Start Goal

34. Nimble Ambitions

35. The Great Pretender

36. Outgrowing the Dog
Food

37. Let your customers outgrow you
- ReWork, Jason Fried & DHH

38. Remote

39. Start Goal

40. Start Goal

41. One thing I learned

42. Build a system such that it:
• Has no obvious bugs?
• Has obviously no bugs?

43. We are still 100% Remote

44. A Platform
Allowing developers to extend Sketch with JS

45. [object doThing:argument];

46. 🤩 🤔 😱

47. Luck

48. Investment

49. But Why? 🤔

50. Design as a Platform

51. Collaboration

52. Future

53. Thank you