What is the concept behind choosing a color for your Logo?

1. Logo colors and their
meanings

2. Why Specific Colors?
• Choosing colors best fir your business can help you to
establish your brand at new heights as colors evoke
certain emotions and feelings towards a brand.
• Colors can mean different things depending on the
culture, situation and industry so it is vital to choose a
color that represents your identity effectively.

3.  Research said, people make a subconscious
judgment about a person, environment, or product
within 90 seconds of initial viewing and between 62%
and 90% of that assessment is based on color alone.
 Each color is associated with different meanings.

4.  Red color evokes a passionate response, makes you
aggressive, energetic, and provocative which grabs
your attention.
 This happens because red activates your pituitary
gland, increase your heart rate causing your
breathing heavy.

5.  Blue color strongly denotes sky and sea. It is serene
and globally liked.
 Therefore, blue is perceived as trustworthy, secure,
and responsible.
 Blue is popularly used with technology related
institutions, as it is the message of stability inspiring
trust.

6.  Green is the color of nature and therefore associated
with health, freshness and serenity.
Different shades of green carry different meanings.
Lighter shades denote calmness and deeper shades
denotes wealth or prestige.

7.  Certain shades like Yellow seem to motivate and
stimulate thoughts and energy.
 Yellow is associated with color of sun and thus
communicates positivity, light, and warmth.
 Our eyes see bright yellow before any other color and
therefore can be used on marketable products.

8. Pink color is associated with females but its meaning
varies by the intensity.
Hot pink convey energy, youthfulness, excitement and
fun.
It is mostly used on trendy products for women or
girls.
Dusty pink evokes sentiments and lighter pink is used
to show romance.

9. Orange is the combination of red and yellow evokes
cheerfulness, fun and vitality.
 Orange is seen as childlike and enthusiastic.
According to a research, its lighter shades are most
used and are appealing. Example; peach tone is used
with health care, restaurants and beauty salons.

10. Brown is the color of earth and conveys simplicity,
durability and stability.
 Some shades of brown convey an upscale look while
some generates negative response of being dirty by
customers

11.  Human eye considers white as a brilliant color and
thus immediately catches it.
 White denotes peace, purity, simplicity and
cleanliness. It is also used with health-related products.

15. Coffeebean Media
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Marketing Collaterals
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