Why Specific Colors?• Choosing colors best fir your business can help you to establish your brand at new heights as colors evoke certain emotions and feelings towards a brand.• Colors can mean different things depending on the culture, situation and industry so it is vital to choose a color that represents your identity effectively.
Research said, people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and between 62% and 90% of that assessment is based on color alone. Each color is associated with different meanings.
Red color evokes a passionate response, makes you aggressive, energetic, and provocative which grabs your attention. This happens because red activates your pituitary gland, increase your heart rate causing your breathing heavy.
Blue color strongly denotes sky and sea. It is serene and globally liked. Therefore, blue is perceived as trustworthy, secure, and responsible. Blue is popularly used with technology related institutions, as it is the message of stability inspiring trust.
Green is the color of nature and therefore associatedwith health, freshness and serenity.Different shades of green carry different meanings.Lighter shades denote calmness and deeper shadesdenotes wealth or prestige.
Certain shades like Yellow seem to motivate and stimulate thoughts and energy. Yellow is associated with color of sun and thus communicates positivity, light, and warmth. Our eyes see bright yellow before any other color and therefore can be used on marketable products.
Pink color is associated with females but its meaningvaries by the intensity.Hot pink convey energy, youthfulness, excitement andfun.It is mostly used on trendy products for women orgirls.Dusty pink evokes sentiments and lighter pink is usedto show romance.
Orange is the combination of red and yellow evokescheerfulness, fun and vitality. Orange is seen as childlike and enthusiastic.According to a research, its lighter shades are mostused and are appealing. Example; peach tone is usedwith health care, restaurants and beauty salons.
Brown is the color of earth and conveys simplicity,durability and stability. Some shades of brown convey an upscale look whilesome generates negative response of being dirty bycustomers
Human eye considers white as a brilliant color andthus immediately catches it. White denotes peace, purity, simplicity andcleanliness. It is also used with health-related products.
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