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"Trends and Transparency in 
Investment Advisory" 
! 
Aziz Lalljee, 
Co-founder of Finom 
! 
! 
Tweet: @FinomInc 
#cloudcamp 
Sponsored by 
Hosted by 
#cloudcamp 
@CloudCamp_CHI
Aziz Lalljee 
Co-CEO & Co-Founder 
Trends and Transparency in 
Independent Investment Advisory 
CloudCamp Chicago 
November 3rd, 2014
Investment Advisory Industry 
Technology as Enabler: Independents 
Technology as “Disruptor”: Robo-Advisers 
Technology MIA: Adviser Selection and Analytics 
Finom: Transparency and Personalization
Total US Household Investable Assets ($27.4 T) 
$100K - $500K: 
$4.6 T 
$500K - $2M: 
$8.1 T 
< $100K: 
$1.6 T 
> $20M: 
$10M - $20M: $2.1 T 
$2.1 T 
$5M - $10M: 
$3.1 T 
$2M - $5M: 
$5.7 T 
TO ADD: 
All Households 
$27.4 T 
US GDP: 
$16.8 T 
Source: Cerulli Associates, 2012; Morningstar, 2013 Source: WorldBank.org
The Managers 
Wirehouses (40%) 
Broker/Dealers (34%) 
Independents (17%) 
Other (9%) 
UBS, Wells Fargo, Morgan 
Stanley, Merryl Lynch 
LPL, Raymond James, etc. 
Registered Investment 
Advisers 
Insurance and Bank 
Broker/Dealers 
Source: Cerulli Associates, 2012; Morningstar, 2013
The Independents 
$2.2 - $3.1 T 
Double Digit 
Growth 
Growth Drivers 
Structural 
Tailwinds 
 Owner v. Employee 
 Asset Management v. 
Asset Gathering 
 Fees v. Commissions 
(Services v. Products) 
 Independent, Fee-only 
Fiduciary: Gold Standard 
Large Institutions: 
Integrated, Mainframe 
Legacy Systems 
Independents: 
Dispersed, Smaller, 
Fragmented, Early 
Adopters 
Source: RIA Database; Morningstar, 2013 
Technological 
Implications
Technology As Enabler of Independents 
To Go Independent… 
Wide variety based on services and sophistication 
Range from: RIA In A Box (outsourced compliance); TAMPs; HighTower (bespoke platform) 
Improve Practice Management… 
Trade Execution and Rebalancing 
Financial Planning 
CRM 
Performance Reporting 
Integrations and Linkages
Technology As “Disruptor”: Robo-Advisers 
Source: iconiccanvasart
Robo-Advisers 
Issues? 
Sustainability: Valuations 
Survival: Asset Flight 
 No Financial Planning or 
Auxiliary Services 
No Personal Relationship 
New Models? 
 Proprietary v. White Label 
 Unbundling of Services 
 Hybrid Advisers 
 New Entrants (Advisers, 
Funds, Tech Companies) 
Still Very Early 
A Sense of Proportion?
Technology MIA : A d v i s e r S e le c t ion and Analytics 
?
Satisfaction Rates For Investment Advisers… 
2% 
% That Would 
Recommend 
% Satisfied 
1 - My-Way Investment Advisors Survey 
2 - Boston Consulting Group 
30% 
% Satisfied 
(Females) 
3 - Tiburon Report 
44%
$1,000,000 
$750,000 
$500,000 
$250,000 
$0 
The Value of Good Advice 
Today 15 Years 30 Years
All Advisors Are Not Created Equal
Thank you! 
contact@finom.com 
https://www.finom.com 
Aziz Lalljee 
Co-CEO & Co-Founder 
CloudCamp Chicago 
November 3rd, 2014

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Cloudcamp Chicago Nov 2104 Fintech - Aziz Lalljee

  • 1. "Trends and Transparency in Investment Advisory" ! Aziz Lalljee, Co-founder of Finom ! ! Tweet: @FinomInc #cloudcamp Sponsored by Hosted by #cloudcamp @CloudCamp_CHI
  • 2. Aziz Lalljee Co-CEO & Co-Founder Trends and Transparency in Independent Investment Advisory CloudCamp Chicago November 3rd, 2014
  • 3. Investment Advisory Industry Technology as Enabler: Independents Technology as “Disruptor”: Robo-Advisers Technology MIA: Adviser Selection and Analytics Finom: Transparency and Personalization
  • 4. Total US Household Investable Assets ($27.4 T) $100K - $500K: $4.6 T $500K - $2M: $8.1 T < $100K: $1.6 T > $20M: $10M - $20M: $2.1 T $2.1 T $5M - $10M: $3.1 T $2M - $5M: $5.7 T TO ADD: All Households $27.4 T US GDP: $16.8 T Source: Cerulli Associates, 2012; Morningstar, 2013 Source: WorldBank.org
  • 5. The Managers Wirehouses (40%) Broker/Dealers (34%) Independents (17%) Other (9%) UBS, Wells Fargo, Morgan Stanley, Merryl Lynch LPL, Raymond James, etc. Registered Investment Advisers Insurance and Bank Broker/Dealers Source: Cerulli Associates, 2012; Morningstar, 2013
  • 6. The Independents $2.2 - $3.1 T Double Digit Growth Growth Drivers Structural Tailwinds  Owner v. Employee  Asset Management v. Asset Gathering  Fees v. Commissions (Services v. Products)  Independent, Fee-only Fiduciary: Gold Standard Large Institutions: Integrated, Mainframe Legacy Systems Independents: Dispersed, Smaller, Fragmented, Early Adopters Source: RIA Database; Morningstar, 2013 Technological Implications
  • 7. Technology As Enabler of Independents To Go Independent… Wide variety based on services and sophistication Range from: RIA In A Box (outsourced compliance); TAMPs; HighTower (bespoke platform) Improve Practice Management… Trade Execution and Rebalancing Financial Planning CRM Performance Reporting Integrations and Linkages
  • 8. Technology As “Disruptor”: Robo-Advisers Source: iconiccanvasart
  • 9. Robo-Advisers Issues? Sustainability: Valuations Survival: Asset Flight  No Financial Planning or Auxiliary Services No Personal Relationship New Models?  Proprietary v. White Label  Unbundling of Services  Hybrid Advisers  New Entrants (Advisers, Funds, Tech Companies) Still Very Early A Sense of Proportion?
  • 10. Technology MIA : A d v i s e r S e le c t ion and Analytics ?
  • 11. Satisfaction Rates For Investment Advisers… 2% % That Would Recommend % Satisfied 1 - My-Way Investment Advisors Survey 2 - Boston Consulting Group 30% % Satisfied (Females) 3 - Tiburon Report 44%
  • 12. $1,000,000 $750,000 $500,000 $250,000 $0 The Value of Good Advice Today 15 Years 30 Years
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  • 18. All Advisors Are Not Created Equal
  • 19. Thank you! contact@finom.com https://www.finom.com Aziz Lalljee Co-CEO & Co-Founder CloudCamp Chicago November 3rd, 2014