Expand Your Business With Social Media - ColderICE at eBay On Location
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Facebook, Twitter, YouTube, LinkedIn… do you know which social media sites can help you increase your sales and grow your business? Learn the strategies and best practices for establishing your social media presence and building your online reputation as an eBay seller, Trading Assistant or Education Specialist.
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Expand Your Business With Social Media - ColderICE at eBay On Location
- 1. Expand Your Business Through Social Media John “ColderICE” LawsonColderICE.com
- 2. WARNING:This next presentation is rated PG
- 4. Are You The ONE?
- 5. A Social Media Experiment WOULD YOU LIKE TO PARTICIPATE? #ICENotes LIVE OR AT HOME, PLEASE DO IT!
- 6. Please Hold Your QuestionsTill The End ???
- 14. A Muppet Changed My Life
- 21. Opportunity is NOT Stolen It is TAKEN
- 23. Ms. Heather Locklear Explains SocialMarketing Click HERE to Watch
- 24. Why Social Media? A low cost solution of high end technology
- 25. S.M.a.a.T - Social Media as a Test Objective research Hundreds of test Hundreds of apps Educated Opinion
- 37. Over 1800 Social Sites (just in English)
- 38. That’s Your Facebook Fan Page!
- 39. Work W = F x D In physics, work is the amount of energy transferred by a force acting through a distance in the direction of the force.
- 41. Sales CRM UGC SEO Brand Download it free at: SocialEcommerceMarketing.com
- 42. The New Sales Funnel
- 45. Brand Marketing
- 46. What is a Brand? “It’s what makes a customer choose your product or service over every one else”
- 47. 5 C’s of Branding CCCCC lear messaging redibility onnection reatingLoyaltyonverts
- 49. Brand Social Reputation Don’t Muck It Up!
- 53. Big Brother is… Facebook + Google + Equifax = Who, what, where, when, how much, what turns you on
- 57. Plug in from rapportive.com
- 58. 56
- 59. 57
- 60. UGCUser Generated Content Reviews Video / Photos Feedback Free and ongoing focus group
- 61. CGM: Consumer Generated Media
- 62. Review Tools
- 63. Search Engine Optimization Blogs Micro Blogs Social Bookmarking Press Releases Qualified Links High Ranking Sites Relevant Content
- 66. Talk about the benefits
- 67. Do Not SELL!
- 68. Focus on the questions
- 69. Link to your site on front and back of video
- 71. Wordtracker
- 73. You Should Be On TV You Should Be on TV
- 77. Types of Videos Funny Scripted Case Studies/Testimonial Behind the scenes Informational Product Demos
- 78. What to cover Terms and conditions Return policy Shipping policy Gift giving Keep it short
- 79. Grab Your VideoMarketingHelp Sheet FREE!!! ColderICE.com/Video
- 82. Podcast
- 83. Videos
- 84. Photos
- 85. Presentations
- 86. Press Releases
- 88. TubeMogal a single point for deploying uploads to the top video and social networking sites
- 90. Married at 14
- 91. Had first child at 17
- 92. Widowed at 20
- 96. Social Network
- 98. First Female U.S. self-made millionaire
- 100. A Story
- 104. Speaking / Training / Consulting 678-400-0580 “Nobody does it better dammit” John@ColderICE.com ColderICE ColderICE John Lawson
Editor's Notes
- Social Media tools don’t build businesses
- Millions of Consumers are Talking—Are You Listening?Opinions and recommendations, discussion and debate, rumors and rants…consumers have taken the conversation online. Consumer-generated media (CGM)—content created by consumers on blogs, discussion boards, forums, user groups and other social media platforms—is today’s fastest growing online segment. Effectively measuring, interpreting and acting on CGM is a key competitive advantage for today’s consumer-centered brands.CGM encompasses the millions of consumer-generated comments, opinions and personal experiences posted in publicly available online sources on a wide range of issues, topics, products and brands. CGM is also referred to as Online Consumer Word-of-Mouth or Online Consumer Buzz. CGM originates from:BlogsMessage boards and forumsPublic discussions (Usenet newsgroups) Discussions and forums on large e-mail portals (Yahoo!,AOL, MSN) Online opinion/review sites and services Online feedback/complaint sites Consumers place far more trust in fellow consumers than they do in traditional marketers and advertisers. For any marketer, advertiser or business professional trying to be heard or break through the clutter, understanding and managing CGM is critical for marketplace understanding and success.Using innovative technology and a rigorous methodology, BuzzMetrics services and solutions uncover and integrate data-driven insights culled from nearly 100 million blogs, social networks, groups, boards and other CGM platforms.
- Over 300 Video Sharing sites in 12 languages30 Vides Search engines44 Social Media Sharing ToolsPlus links for Royalty Free Music, Images and Stock Videos
- The 3 C’s of messaging, it must be clear, concise, communicable. Remember President Obama’s message was simple “CHANGE”