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Where next for Government Corporate
                           Communications in a Social World?




                                                          Government Digital Service


Saturday, 21 January 12
control

                          (spin?)




                                    Government Digital Service


Saturday, 21 January 12
chaos

                          (reality?)




                                       Government Digital Service

Saturday, 21 January 12
leaking

                          (really?)




                                      Government Digital Service

Saturday, 21 January 12
london 2011




Saturday, 21 January 12
goddammit is anyone in charge of the bleedin’ shop?




                                                   Government Digital Service


Saturday, 21 January 12
here comes everybody




                                                 Government Digital Service


Saturday, 21 January 12
its life Jim but not as we know it




                                                           Government Digital Service


Saturday, 21 January 12
its life Jim but not as we know it




                                                           Government Digital Service


Saturday, 21 January 12
#unlessyoureanidiot



                              (emer bangs head on table)




                                                           Government Digital Service


Saturday, 21 January 12
and we should engage because?

                          (apologies for stating the obvious)




                                     GDS
                                   colleagues




                                                           Government Digital Service

Saturday, 21 January 12
and we should engage because?

                          (apologies for stating the obvious)




                                     GDS
                                   colleagues




                           48                           17
                                                             Government Digital Service

Saturday, 21 January 12
what we see vs what they see




                                                         Government Digital Service


Saturday, 21 January 12
what we see vs what they see




                          (5 year old’s response to this picture)

   “A laptop that prints as you write and you don’t have to plug it in.”

                                                                Government Digital Service


Saturday, 21 January 12
say hello to the digital natives




Saturday, 21 January 12
say hello to the digital natives




                                                   (and they’re
                                                 coming to get you)



Saturday, 21 January 12
what will matter to them in their social world?




                                                         Government Digital Service


Saturday, 21 January 12
what will matter to them in their social world?




                                         how relevant are you and
                                          what’s your standing in
                                            the conversation?




                                                         Government Digital Service


Saturday, 21 January 12
how relevant will government be?




                                                        Government Digital Service


Saturday, 21 January 12
how relevant will government be?




                                                        Government Digital Service


Saturday, 21 January 12
trust agents




                                     (helping to repair
                                      the trust deficit)



                                               Government Digital Service


Saturday, 21 January 12
current public sector behaviour




                                                       Government Digital Service


Saturday, 21 January 12
Government Digital Service

Saturday, 21 January 12
don’t let perfection be the enemy of the good




                    #JUSTDOIT
                                                           Government Digital Service


Saturday, 21 January 12

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Corporate Government Communications in a Social World some challenges

  • 1. Where next for Government Corporate Communications in a Social World? Government Digital Service Saturday, 21 January 12
  • 2. control (spin?) Government Digital Service Saturday, 21 January 12
  • 3. chaos (reality?) Government Digital Service Saturday, 21 January 12
  • 4. leaking (really?) Government Digital Service Saturday, 21 January 12
  • 6. goddammit is anyone in charge of the bleedin’ shop? Government Digital Service Saturday, 21 January 12
  • 7. here comes everybody Government Digital Service Saturday, 21 January 12
  • 8. its life Jim but not as we know it Government Digital Service Saturday, 21 January 12
  • 9. its life Jim but not as we know it Government Digital Service Saturday, 21 January 12
  • 10. #unlessyoureanidiot (emer bangs head on table) Government Digital Service Saturday, 21 January 12
  • 11. and we should engage because? (apologies for stating the obvious) GDS colleagues Government Digital Service Saturday, 21 January 12
  • 12. and we should engage because? (apologies for stating the obvious) GDS colleagues 48 17 Government Digital Service Saturday, 21 January 12
  • 13. what we see vs what they see Government Digital Service Saturday, 21 January 12
  • 14. what we see vs what they see (5 year old’s response to this picture) “A laptop that prints as you write and you don’t have to plug it in.” Government Digital Service Saturday, 21 January 12
  • 15. say hello to the digital natives Saturday, 21 January 12
  • 16. say hello to the digital natives (and they’re coming to get you) Saturday, 21 January 12
  • 17. what will matter to them in their social world? Government Digital Service Saturday, 21 January 12
  • 18. what will matter to them in their social world? how relevant are you and what’s your standing in the conversation? Government Digital Service Saturday, 21 January 12
  • 19. how relevant will government be? Government Digital Service Saturday, 21 January 12
  • 20. how relevant will government be? Government Digital Service Saturday, 21 January 12
  • 21. trust agents (helping to repair the trust deficit) Government Digital Service Saturday, 21 January 12
  • 22. current public sector behaviour Government Digital Service Saturday, 21 January 12
  • 24. don’t let perfection be the enemy of the good #JUSTDOIT Government Digital Service Saturday, 21 January 12