CS Case Study - Julian Bickersteth - Smarttrack
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CS Case Study - Julian Bickersteth - Smarttrack
- 1. Collaborative Solutions Mobile Government The Locamate Project www.Smarttrackrfid.com
- 2. SmARTtrack Partners • Lead organisation – Smarttrack RFID • Partner organisations – Ramp – Powerhouse Museum – MOB (Mobile Online Business) – University of Technology – Shoppertrack RCT www.Smarttrackrfid.com
- 3. SmARTtrack – Locamate • Tracking technology User detection using phased array antennas – Greater accuracy • Up to 1m precision – Light infrastructure – Unique technology Location Service Architecture • Location service – Easy to integrate – Granular location information www.Smarttrackrfid.com
- 5. SmARTtrack – Heat Map www.Smarttrackrfid.com
- 6. SmARTtrack Contact: Julian Bickersteth Email: j.bickersteth@smarttrackrfid.com Mobile: 0411 692 697 www.Smarttrackrfid.com
Editor's Notes
- Therefore can solve new problemsWay-findingGranular location specific contentIncrease productivity and engagementExhibition designWhere are the areas of longest dwell time within the exhibition?What paths do visitors take through the exhibition?How are people entering and exiting exhibition spaces?Visitor engagementHow long do people stay in the exhibition space?Where are the areas of longest dwell time within an exhibition?What paths do visitors take through the exhibition?Staffing levelsWhat are our peak days for specific exhibitions?What are our peak times for specific exhibitions?How does visitation fluctuate over time during the exhibition (e.g. impact of school holidays)?Conversion rates – marketing and pricingHow many visitors enter specific exhibitions/