4. Why the Korean market?
• Population: Over 50 million with half of them living in the Seoul Capital Area,
which makes it the second largest in the world.
• Ranks among the highest in education, quality of health care and ease of doing business globally.
• Ranks as the world’s most innovative country by the Bloomberg Innovation Index.
• Has the world’s fastest internet connection and ranks first in e-government in the world.
• Highest ranked HDI (Human Development Index), median per-capita income
and average wage in Asia.
• 7th largest importer in the world.
• 8th highest household income globally.
• One of the most “homogeneous” markets in the world - WOM and opinion leaders are
extremely powerful.
• Considered as Asia’s foremost trendsetter by The Economist.
5. Simplyput,theKoreanmarketis:
• Easy to target geographically,
demographically and psychographically
• Easy to launch an Online Business
• Lucrative with high-income consumers
• The gateway to all other Asian markets
6. • Initial feasibility
overview
• Brand strategy
• Marketing strategy
• E-commerce development
• Customer support infrastructure
• Current market analysis
• SWOT analysis
• Brand “repositioning” • Brand message
• UVP • Social media marketing
• Digital marketing • Influencer Marketing
• Website “Koreanization”
• Local customer support team
development in Korea
What can we do for you?
7. Why us?
Bilingual & bicultural
• We are proficient in both English and Korean, but more than that, we are bicultural,
having our finger on the pulse of the Korean and the American pop cultures.
• We can “strategize in English and execute in Korean”.
• We have strategic alliances with marketing experts in Korea.
Experience
• We have more than four decades of experience collectively, working with various brands.
U.S. - Paramount Pictures, Warner Bros., Yamaha, Google, Kraft Foods, Domino’s Pizza, Bud Light,
San Pellegrino, Verizon, Disney, Benihana, Rain Bird
Korea - Samsung Electronics, Korean Air, Asiana Airlines, Singapore Airlines, IBM, Intel, Compaq, Levi’s,
Kumho Tire, Hankook Tire, Daewoo Motor, CJ Foods
• We have a wide spectrum of experience, including traditional and nontraditional advertising,
branding, social media marketing, experiential marketing, digital marketing,
interactive marketing and Influencer Marketing.
8. Contact us
to expand your business into
Korea and beyond.
Collin Lee
collinwrites@yahoo.com
310•598•8950
