This document discusses the challenges faced by communications service providers (CSPs) in the digital world, including decreased revenue and customer churn. It introduces the concept of "billing of everything for everyone" to address these challenges through a customer-centric approach involving partnerships between CSPs and various digital service providers. An example case study is presented of a telco implementing this approach by partnering with a car box manufacturer and application provider to offer connected car services and billing the customer for all services through a single invoice. The document promotes Comarch Convergent Billing as an enabling solution to support these new digital billing scenarios.

1. Billing of everything
Anna Kozłowska-Jarosz
BSS Product Manager
Preparation for challenges in the Digital World

2. • Challenges faced by CSPs today
• Digital services – changes
• Billing of everything for everyone – key features
• Billing as a part of omnichannel approach – story
• Summary
AGENDA

3. CHALLENGES FACED BY CSPs TODAY
REVENUE
DECREASE
CUSTOMER
CHURN
NON TELCO
PROVIDERS
SILOED
LEGACY
SYSTEMS

4. VARIETY OF PLAYERS AND DIGITAL SERVICES
 Communications Service Providers
 Providers of IoT services
 Application providers
 Device providers
 Third-parties (partners)
 Customers / Resellers
 End Users

5. THE WAY OF THINKING

6. NEW CHALLENGES IN TERMS OF SYSTEMS/PLATFORMS

7. PARTNERSHIP IS A MUST
 Each service provider in the value chain has a clear role
 Roles are defined in the Partnership Model dimensions
 co-branding
 direct sales to end users / customers
 billing on-behalf
 Pricing models depends on verticals
 Value-based pay-per-use model
 Criteria-based flat rate model
 Consumer device model
 Enterprise device model
 Tailored pricing model

8. BUSINESS
MODELS
VARIETY OF RELATIONS AND
SETTLEMENTS: B2X, B2B2X
SETTLEMENTS WITH TELCO AND
NON TELCO PARTNERS
PRICING
MODELS
TRADITIONAL PRICING
- USAGE BASED
- EVENT BASED
- SUBSCRIPTION
BILLING OF APPLICATION
SLA/QoS DEPENDING
FINANCIAL
MODELS
FINANCIAL DOCUMENTS
VARIETY
ASSIGNMENT OF
CHARGES TO
APPROPRIATE DOCUMENT
MULTIPLE BILLING
REVENUE MODELS
MULTI…
… LEVELED
…TENANT
…CURRENCY
…COUNTRY
…LANGUAGE
…DEVICE
KEY ASPECTS OF BILLING OF EVERYTHING FOR EVERYONE

9. WHAT CUSTOMER CENTRIC MEANS IN DIGITAL WORLD ?
 Conscious and demanding customer
 Unrivaled Customer Experience
 One provider for everything
 Single Point of Contact
 Provider is a partner of end customer
 One invoice/one payment

10. Billing of everything
and for everyone
A story

11. NEW CAR BOX DEVICE LAUNCH

12. DEMO TELCO SIGNED AN
AGREEMENT WITH
PARTNERS
- DEVICE MANUFACTURER
- APPLICATION PROVIDER

13. PARTNERS:
- DEVICE MANUFACTURER (car-
boxes)
- APPLICATION PROVIDER (parking
space app, intelligent car
analytics, games)

14. John Cage is an active social media
user and he loves gadgets and
innovations.
He has just signed an agreement with
Demo Telco and lately his friends
told him about connected car option.

15. BUSINESS AND FINANSE RELATIONS
Application provider Car-boxes manufacturer Car dealer
John Cage

16.  Partners side:
 Define a model of cooperation with partners
 Define agreed pricing models
 End customer side
 Define a service for end customer
in Product Catalog
 Notify customer about new option
WHAT IS REQUIRED IN DEMO TELCO SYSTEMS ?
Dear John,
We have great offer for you…
Please log in via self service
application in order to GET CAR BOX
for your car !

17. JOHN LOGS IN TO SELF SERVICE

18. BILLING FOR EVERYTHING AND FOR EVERYONE

19. POSSIBLE
with
Comarch Convergent Billing

20. SUCCESS ENABLER – COMARCH CONVERGENYT BILLING
Ready to support
new Digital
Scenarios
Multi-party
settlements
Omnichannel
compatibility
B2B2X support
Telco & Non-
Telco services
Multi…support

21. Thank you
Any
questions?

22. al. Jana Pawła II 39 a
31-864 Kraków
Poland
Phone: +48 12 64 61 000
E-mail: info@comarch.com
www.comarch.com