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Smart Innovations for Sustainable Cities
LOCATION BASED SERVICES
Tomasz Gruszczyński – Business Solution Manager
Brussels,...
1. The vision of Smart City
2. Smart Mobility
3. Smart Retail
4. Smart Entertainment
AGENDA
5. Smart Stadium
6. Smart Park...
TODAY’S WORLD
• Currently 28 megacities,
41 by 2030
• Growth of urban
population by 2050 – 66%
• 12 billion internet-
conn...
• Urban space development
vision
• Integration with multiple
ICT
• Comarch delivers rich
media touchpoints
• Interaction w...
Smart Mobility
• Eliminates transport and
traffic frustrations
• Smooths the process of
getting from place to place
• Crea...
Smart Mobility
Funcionality
• Trip planner
• Timetables
• Real-time
alerts/notifications
• Guidance
• Mobile payments
• …
Smart Retail
• Deliver in-store offers and
e-catalogue to target
shoppers
• Guide visitors with floor
plan, events, and th...
PROXIMITY
MARKETING
Cellular
technology to
identify
mobile-device
users that are
within certain
location of a
business
Tai...
Comarch Beacons
• Piece of hardware
broadcasting radio signals
• The goal is to understand
how people behave and
engage wi...
CREATE ENVIRONMENT FOR CUSTOMER INTERACTION
3. Vacuum
cleaner
2. Sport
video
camera
1. Smartphones
4. Coffee
maker
5. CD radio
Smart Entertainment
• Enagemant
• Urban games
• Community
• Competition
• Real-time information
• Discovery
• Fun
SMART ENTERTAINMENT – OUTDOOR APPROACH
- GUIDE ME to the best places & services
- PROVIDE ME INFORMATION about a
monument ...
SMART ENTERTAINMENT – INDOOR APPROACH
- GUIDE ME
- FIND INFORMATION ABOUT AN
OBJECT/PLACE/MONUMENT
• Software platform integrates
services for the audience,
enriches the experience of
presence in the stadium
• Solution al...
• Proximity marketing
• Real-time interaction
during event
• Integration with a loyalty
program
• Gamification
• Seat map,...
• Modern and innovative solution
for operate and manage indoor
& outdoor parking lots.
• Smart Parking analyse, collect
an...
• Free spaces indication
• Space reservation
• Navigate to the location
• Standard parking, VIP area
• Learning/adaptive s...
Smart innovations for Sustainable Cities
Smart innovations for Sustainable Cities
Smart innovations for Sustainable Cities
Smart innovations for Sustainable Cities
Smart innovations for Sustainable Cities
Smart innovations for Sustainable Cities
Smart innovations for Sustainable Cities
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How can cities stay sustainable in the future? How can a city interact with citizens with proximity marketing? How to make citizens feel they are truly connected to the city?

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Smart innovations for Sustainable Cities

  1. 1. Smart Innovations for Sustainable Cities LOCATION BASED SERVICES Tomasz Gruszczyński – Business Solution Manager Brussels, September 9, 2016
  2. 2. 1. The vision of Smart City 2. Smart Mobility 3. Smart Retail 4. Smart Entertainment AGENDA 5. Smart Stadium 6. Smart Parking 7. Business Model
  3. 3. TODAY’S WORLD • Currently 28 megacities, 41 by 2030 • Growth of urban population by 2050 – 66% • 12 billion internet- connected devices • By 2020 is 33 billion devices, per person 4.3
  4. 4. • Urban space development vision • Integration with multiple ICT • Comarch delivers rich media touchpoints • Interaction with residents, tourists and business partners • Enhance quality of life COMARCH SMART CITY
  5. 5. Smart Mobility • Eliminates transport and traffic frustrations • Smooths the process of getting from place to place • Creates harmony of sustainable society • Reduced impact on the planet
  6. 6. Smart Mobility Funcionality • Trip planner • Timetables • Real-time alerts/notifications • Guidance • Mobile payments • …
  7. 7. Smart Retail • Deliver in-store offers and e-catalogue to target shoppers • Guide visitors with floor plan, events, and the sales for boost in traffic and revenue • Attract new customers with coupons • Express pre-order & pickup service • Offers can draw people into shops, restaurants and commerce spaces
  8. 8. PROXIMITY MARKETING Cellular technology to identify mobile-device users that are within certain location of a business Tailored messages and promotions Deep understating of customers, their needs, wants and patterns in behaviour Ability to interact with millions of mobile phones
  9. 9. Comarch Beacons • Piece of hardware broadcasting radio signals • The goal is to understand how people behave and engage with products in stores • Data form the beacons can be used to improve customer experience, bring new revenue streams • Offers tailored to customers profiles, current location and shopping preferences
  10. 10. CREATE ENVIRONMENT FOR CUSTOMER INTERACTION
  11. 11. 3. Vacuum cleaner 2. Sport video camera 1. Smartphones 4. Coffee maker 5. CD radio
  12. 12. Smart Entertainment • Enagemant • Urban games • Community • Competition • Real-time information • Discovery • Fun
  13. 13. SMART ENTERTAINMENT – OUTDOOR APPROACH - GUIDE ME to the best places & services - PROVIDE ME INFORMATION about a monument in front of me - HAVE FUN (specific games for tourists, e.g. follow most interesting places)
  14. 14. SMART ENTERTAINMENT – INDOOR APPROACH - GUIDE ME - FIND INFORMATION ABOUT AN OBJECT/PLACE/MONUMENT
  15. 15. • Software platform integrates services for the audience, enriches the experience of presence in the stadium • Solution allows gather information about spectators, analysis data and distribute various type of messages and notifications to application users Smart Stadium
  16. 16. • Proximity marketing • Real-time interaction during event • Integration with a loyalty program • Gamification • Seat map, coupons, offers from mechants and official store • Business Intelligence • Mobile payment Smart Stadium Functionality
  17. 17. • Modern and innovative solution for operate and manage indoor & outdoor parking lots. • Smart Parking analyse, collect and deliver occupied/vacancy parking spacesfor all kinds of parking. • Thanks to advanced intelligent video analytics algorithms system also allow to detect spaces in parking lots zones without clearly marked parking bays. Smart Parking
  18. 18. • Free spaces indication • Space reservation • Navigate to the location • Standard parking, VIP area • Learning/adaptive system • Different type of sensors: a video camera, an electromagnetic sensor, infrared, photocell or ultrasound • Plate recognition • Parking fees payment Smart Parking Funcionality
  • timuraitov

    Oct. 8, 2018
  • DrUsamaKonbr

    Dec. 13, 2017

How can cities stay sustainable in the future? How can a city interact with citizens with proximity marketing? How to make citizens feel they are truly connected to the city?

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