Speaking With Confidence Chapter 15

1. SPEAKING
WITH CONFIDENCE
Yan Fang
Amy Thompson
Griffin Burke
Raphael Serabionian

2. KNOWING YOUR AUDIENCE
 -What is your goal: -To inform
-To Persuade
 What do you want your listeners to remember or do?
 Audience categories:
Friendly, Neutral, Uninterested and Hostile

3. KNOWING YOUR AUDIENCE
Gathering information:
Formally: Construct a formal survey
Informally: Observe and ask questions

4. CAPTURING ATTENTION IN THE
INTRODUCTION
 Capture their attention: Jokes, story, quotation
 Identify yourself: Your position, knowledge or experience.
 Preview the main points: the direction the presentation will take.

5. ORGANIZING THE BODY
 Organizing your ideas:
 Chronology
 Geography
 Comparison/contrast
 Journalism
 Importance
 Etc.

6. SUMMARIZING THE CONCLUSION
 “Listeners remember the conclusion more than any
other part of a speech”
 3 Goals
 Summarize main themes
 Leave audience with memorable take-away
 Leave stadium with powerful statement

7. SUMMARIZING THE CONCLUSION
Gaining and Keeping Audience
Attention
 A promise  Drama
 Visuals  Self-interest
 Questions  Samples
 Movement  Demonstration
 Eye Contact

8. BUILDING AUDIENCE RAPPORT
LIKE A PRO
 Effective Imagery
 Analogies
 Metaphors
 Similes
 Personal Anecdotes
 Personalized Statistics
 Worst-and-best case scenarios

9. BUILDING AUDIENCE RAPPORT
LIKE A PRO
 Nonverbal Messages  Verbal Signposts
 Look Terrific  Previewing: Let’s now
 Animate your Body consider…
 Punctuate your Words
 Speak Extemporaneously  Summarizing: Let me review…
 Get out from behind the podium
 Vary your facial expression  Switching directions: I’ve
argued that… Now let’s move
to…

10. VISUAL AIDS
 Multimedia Slides
 Transparencies
 Handouts
 Flipcharts or Whiteboards
 Video
 Objects for demonstration
 Sound

11. PROS AND CONS
 Professional Appearance, Easy
Preparation, Audience Participation,
Accurate Representations
 Incompatibility issues, outdated
presentation methods, loss of
audience

12. DESIGNING A MULTIMEDIA
PRESENTATION
 3x3 Writing Process
 Analyzing the Situation
 Anticipating the Audience
 Adapting Text and Color
 Researching, Organizing, Composing

13. STEPS FOR MAKING A POWERFUL
MULTIMEDIA PRESENTATION
1) Begin with text
2) Select background and fonts
3) Insert images and graphics
4) Add special effects
5) Move your presentation to the Internet
6) Engage the audience

14. TIPS FOR PERFORMING LIKE A
PROFESSIONAL AND KEEPING
AUDIENCE ENGAGED
 Know your material
 Do not read the slides
 Make the lights as bright as possible
 Use remote control and laser pointer
 Do not leave a slide on the screen when you are no longer discussing
it

15. DELIVERY TECHNIQUES
Before the presentation
 Prepare thoroughly
 Do not memorize
 Rehearse
 Time yourself
 Check the room
 Get to know the audience
 Practice stress reduction

16. DELIVERY TECHNIQUES
During Presentation
 Begin with pause
 Memorize first sentence
 Maintain eye contact
 Control your voice
 Hand gestures
 Move naturally
 Use visual aids
 Summarize main points

17. DELIVERY TECHNIQUES
After presentation
 Distribute handouts
 Answer questions
 Reinforce main points
 Control your audience
 End with summary

18. AVOIDING STAGE FRIGHT
 Breathe deeply
 Convert the fear to positive attitude
Know the topic well
 Practice your relaxation skills before performing.
 Encourage yourself
 Use some visuals to shift the audiences’ focus
 If you make any stumbles, ignore it
 After finish, feel proud of yourself

19. DO SOME LANGUAGE ADAPTATIONS.
 Choose simply, neutral language.
 Use short sentence, avoid jargon and idioms.
 Speak comparatively slow.
 Pause frequently.

20. ADOPT CROSS-CULTURAL
COMMUNICATION SKILLS.
 Anticipate expectations and perception of your audiences.
 Consider breaking the presentation into short segments with
topics separately,
 Encourage discussion after each break,
 According to the audiences’ expectations, adjust the content of
your presentation.

21. ADOPT CROSS-CULTURAL
COMMUNICATION SKILLS.
 Distribute translated handouts for important information in your
presentation
 Repeated audiences’ questions, rephrase the question, make
sure to fully understand
the questions
 Be formal, use only honorific and last names; use academic or
business titles

22. MAKING TELEPHONE CALL SKILLS
 Before the call, make a mini-agenda.
 Be courteous, cheerful, and accurate, smile at that person even
though he can’t see you.
 If the person you are calling is not in, leave complete voice mail
messages.

23. RECEIVING TELEPHONE SKILLS
 Answer no later than the third ring
 When you receive telephone calls, identify yourself immediately
 Be responsive and helpful, be professional
 If you transfer calls, explain what you’re doing

24. VOICE MAIL SKILLS
 Identify the voice mail message system on business stationery and
cards
 Use warm and informative greeting
 Check message, make sure it sounds inviting, sincere and
understandable

25. BIBLIOGRAPHY
Antion, Tom. "Public Speaking -- Be the Best You Can Be ." Advanced Public Speaking Institute. Advanced
Public Speaking Institute, 2011. Web. 9 Nov 2011. <http://www.public-speaking.org/index.htm>.
"Business Communication: Process And Product ." Zenome. Zenome, 2011. Web. 9 Nov 2011. <http://
www.zenome.com/directory/ index.php?
parentID=007.063&desc=Business_Communication:_Process_And_Product>.
Gaulke, Sue. "101 Ways to Captivate A Business Audience." Google Books. 1997. Web. 7 Nov. 2011.
<books.google.ca/ books? hl=en&lr=&id=EyEM7In-
37oC&oi=fnd&pg=PR13&dq=captivating+audiences +attention+in
+business&ots=94Qt4_70fJ&sig=hs3BQTwaVY6t-k_5aaLnulk9-K4#v=onepage&q&f=false >.
Gousie, Gene. "Speaking With Confidence." Education Resources Information Center. 1997. Web. 7 Nov.
2011. <eric.ed.gov/PDFS/ ED411558.pdf >.
Guffey, Mary Ellen. Business Communication: Process and Product. First custom edition. Toronto: Nelson
Education Ltd., 2011. 375-400. Print.
Mendes, Silvia. “Steps for How to Prepare an Effective Oral Presentation.” Web. 12 Oct 2011
<http://www.ehow.com/how_6527912_steps-prepare-effective-oral-presentation.html>.

26. BIBLIOGRAPHY
"Public Speaking." Wikipedia. Wikipedia, 7 Nov 2011. Web. 9 Nov 2011. <http://en.wikipedia.org/wiki/
Public_speaking>.
Sampson, Eleri. "Creative Business Presentations." Google Books. Biddles Ltd, 2003. Web. 7 Nov.
2011. <books.google.ca/books?hl=en&lr=&id=_kina0sHRBAC&oi=fnd&pg=PA1&dq=business
+presentations&ots=C3p8D_iBqx&sig=k8gcALGqjxfoCVoD49WgtCE82Ks#v=onepage&q&f=
false >.
Warschaw, Cathy. “Top 10 Telephone Skills” Warschaw Learning Institute.” Web. 3 Oct 2011<http://
www.streetdirectory.com/travel_guide/18775/corporate_matters/top_10_telephone_skills.htm
>.