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Storytelling methods can ensure a captive
audience.
Effective method to communicate important
messages to people as they can be fun and
interesting.
The shortest distance from the head to the
heart is a story.
www.commlabindia.com
A story explains the theory of constraints
better than any classroom lecture.
Audience moves from listening to
visualization due to the
relevance of the story.
Enables and allows comment and
connection and promotes discussion.
www.commlabindia.com
The listener responds with deep
concentration, enthralled by the experience.
A story enhances the brain
function outside the brain.
“If you don’t know the trees you may be lost in the
forest, but if you don’t know the stories you may
be lost in life.”
— Siberian Elder
How does the participant
retain the story?
www.commlabindia.com
Trainers who have successfully used
storytelling techniques in their training sessions
will vouch for their effectiveness as a teaching
or training tool.
Aspects of learning:
 Concrete or measurable
 Abstract or those that cannot be measured
A story, when used as a study or learning
technique,
is a chain or thread that can be used to link
different facts, whether related or unrelated.
Storytelling techniques, when incorporated
into training sessions, make the session
effective and engaging.
www.commlabindia.com
A calculated use of storytelling can include
reflections of past experiences,
understanding and conveying the meaning.
Using one’s life experiences can be a sure-
shot success strategy for your training session.
A story could be
oral, written or
digital.
Public Opinions on
Storytelling
www.commlabindia.com
Stories help us relate personally
to universal truths.
Stories make points more
memorable.
It is all about connecting new material to
old material and establishing relevance.
It brings about change in behavior, habits and
attitudes, and simplifies complex concepts.
www.commlabindia.com
Stories are remembered easily
while lectures are not...WHY?
Storytelling maintains the focus of users by
using narrative structures, well-known themes,
point-of-no-return, etc.
Connecting new material to old material and
establishing relevance.
Brings changes in behavior, habits and attitudes,
and simplifies complex concepts
www.commlabindia.com
It is impactful and revealing.
Stories provoke,
engage and awaken!
Storytelling is the oldest known form of
human communication.
Stories provide both a touchstone and a shortcut
to whole group understanding.
“Storytelling is the most powerful way
to put ideas into the world today.”
-- Robert McAfee
To read more such articles,
please visit
http://blog.commlabindia.com/
www.commlabindia.com

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Storytelling—An Effective Training Method