Linking Attributes, Benefits, and Consumer Values: A Powerful Approach to Market Segmentation, Brand Positioning, and Advertising Strategy
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Vriens, Marco and Frenkel Ter Hofstede (2000), “Linking Attributes, Benefits, and Consumer Values: A Powerful Approach to Market Segmentation, Brand Positioning, and Advertising Strategy,” Marketing Research, 12 (Fall), 5-10. Recipient of the David K. Hardin award, for the best peer reviewed article published in Marketing Research.
