Originally presented at the Adam Sync event in May 2015.

1. STOP BRANDING POLLUTION:
MANAGING BRAND COMPLEXITY &
ENSURING CONSISTENCY

2. BECAUSE IT’S THE …….

3. REPLACING EMAIL & JOB BAGS W. ONLINE PROOFING
Make it easy to
Capture/Communicate
Clear & Actionable
Feedback

4. TECH IS ONLY
ONE PIECE OF
THE PUZZLE

6. • Measurement & Success image
Successfully solving Review & Approval
needs to be based on measurement”

7. • Fortune 500; financial services
• Thousands of campaigns, tens of thousands of assets
• 3 dozen agencies + large internal team

8. R&A SUPPLY CHAIN CASE STUDY
PRE SUPPLY CHAIN
APPROACH
WE FEEL
WE HAVE A PROBLEM

10. R&A SUPPLY CHAIN CASE STUDY
THE CHANGE & IMPACT
• Approached client with facts
• Behavior changed within 30 days
• Eliminated 18% review time “fat”
• Eliminated 1 entire revision round on average
• Save time, capacity & margin
• Avg. Review Cycle: decreased by 15 days
• # Revisions/Asset: 4 to 1.8
• Savings: Hundreds of thousands $$$/yr.

12. • We know which agency is the most efficient by asset
• We know how to staff quick turnaround projects
• We are fixing how we work with “slow” agencies

14. • We are implementing R&A SLAs internally & externally
• We have a benchmark to improve on
• This year our goal is to reduce our R&A time by 15%

16. • Approval Process Compliance: 81% to 98% in 4 months
• Minimized risk to brand
• Minimized exposure to regulatory infractions

17. IF YOU REMEMBER JUST ONE THING

18. WANT TO TALK MORE ABOUT IT?
Nish.Patel@ConceptShare.com
@nishpatel
1.613.617.5778