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Generations Matter

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ConnectVA 2013 Social Media for Nonprofits Conference keynote address by Matt Thornhill, Boomer Project on Generations Matter: How to Navigate Generational Differences and Similarities to Make Social Media Work for Your Organization.

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Generations Matter

  1. 1. 12/6/13 How to Navigate Generational 2013 SOCIAL MEDIA Differences and Similarities FOR NONPROFITS CONFERENCE ENGAGING YOUR AUDIENCE: FROM BOOMERS TO MILLENNIALS (AND BEYOND) to Make Social Media Work for Your Organization December 6, 2013 SCHEDULE KEYNOTE PRESENTATION 9:30am - 10:30am: Optional Basics & Refresher Clinic (Teleconference Room) Generations Matter: How to Navigate Generational Differences and Similarities to Make Social Media Work for Your Organization 10:00am - 10:30am: Registration & Networking (Atrium) 10:30am - 10:45am: Welcome & ConnectVA Celebration (Atrium) 10:55am - 11:40am | Breakout One Enchanting Your Audience (Studio A) Matt Thornhill, Founder & President, Boomer Project Gain a deeper understanding and appreciation of generational mindsets. Leave with social media strategies that cut across all generations. Storytelling with Tumblr (Teleconference Room) 11:50am - 12:45pm: Generations Matter, Keynote, and Lunch (Studio A) 12:55pm - 1:40pm | Breakout Two Dealing with Non-Believers and Slow Adopters (Studio A) Managing Your Rich Media Content (Teleconference Room) 1:50pm - 2:50pm: Intergenerational Panel (Studio A) @GensMatter 2:45pm - 3:00pm: Closing (Studio A) CONNECTVA: A VIRTUAL NONPROFIT AND CIVIC HUB Born  in  the  U.S.A 80,000,000 76,000,000 62,000,000 58,000,000 @Connect_VA | #connectva Working to strengthen the community and region by providing resources, tools and information that empower individuals and advance organizations. WWW.CONNECTVA.ORG 44,000,000 Greatest   Silent   Boomer   1909-­‐28   1929-­‐45   1946-­‐64   95 76 58 Gen  X   1965-­‐82   40 Millennial   1983-­‐01   21 1
  2. 2. 12/6/13 81,000,000 76,000,000 75,000,000 Current  U.S.   Census  Data 28,000,000 10,000,000 Greatest   Silent   Boomer   1909-­‐28   1929-­‐45   1946-­‐64   95 76 58 Gen  X   1965-­‐82   Millennial   1983-­‐01   40 21 Culture’s  Impact:  Boomers DeAining  Events Birth  of  TV   Prosperity   Cold  War   Political  Assassinations   Watergate   Rock  ‘n  Roll   Growth  of  Suburbia   Women’s  Lib   Civil  Rights   Vietnam   Driven Transformational “Self”  Centered Generational  Values Personal  Grati<ication   Entitlement   Control   Work  Ethic   No  to  Status  Quo   Optimism   Culture’s Impact: Gen X DeAining  Events Watergate   Single  parents   Latchkey  kids   MTV   AIDs   Computers   Challenger   Downsizing   Berlin  Wall   Risk-­‐takers Skeptical Independent Task-­‐driven Generational  Values Technosavvy   Think  Globally   Self-­‐reliance   Diversity   Pragmatic   2
  3. 3. 12/6/13 Culture’s Impact: Millennials Defining Events Internet/Social Media School violence Over-involved parenting Multi-culturalism 9/11 Gulf War(s) “Fame-ification” Great Recession Technology ++ Co-dependent Purposeful Ambitious Generational Values Confidence plus Civic duty Achievement Hyper connected Multi-tasking on steroids Fearless Generational Mindsets Differ BOOMERS Outlook Work  Ethic View  of    Money View  of  Leadership Work/Life  Balance Medium Orientation GEN  X MILLENNIALS Optimistic Driven Spenders Pay  your  dues Work  is  Life TV Self-­‐centered Skeptical Free  Agent Debtors Competence Work  to  Live Computer Self-­‐reliant ConAident Goals Savers Egalitarian Integrated Mobile Collective  Self ©  2013  GenerationsMatter BOOMERS: Legacy/Mentor ! Lasting impact, beyond immediate solutions ! Help develop future generation of community/business leaders ! Looking for “significance” more so than “success” 3
  4. 4. 12/6/13 GEN XERS: Tasks/Outcomes ! Deploy as “get it done” problem solvers ! Goal is to create a better quality of life for now ! Want to “become someone” through output/results MILLENNIALS: Collaborate/Compromise ! Eager to contribute and make an impact ! All about fairness, equality ! Believe anything is possible if we work together, not alone themillennialimpact.com 4
  5. 5. 12/6/13 CONNECTING "  Mobile "  Email "  Social Media "  Website "  Social Sharing CONNECTING "  Mobile "  83 percent have smartphones "  76 percent say top “pet peeve” are non-mobile-friendly sites 5
  6. 6. 12/6/13 CONNECTING "  Mobile "  Enable more impulsivity "  Think mobile-first CONNECTING "  Social Media "  49 percent actively follow one to five nonprofits on social media "  60 percent liked it most when nonprofits shared success stories CONNECTING "  Social Media "  Don’t prioritize fundraising over storytelling, that reduces sharing opportunities "  Petition and pledge-signing are quick, easy forms of advocacy "  Be authentic, offer variety – go beyond retweets and scheduled updates "  Hone and relate your content to the greater cause, not just your specific organization "  Think content from their perspective – stories and photos are tops 6
  7. 7. 12/6/13 CONNECTING "  Social Media CONNECTING "  Email "  65 percent get emails from one to five nonprofits CONNECTING "  Email "  Inspire action, communicate outcomes 7
  8. 8. 12/6/13 CONNECTING "  Websites "  Serves as the launch point “Explain more succinctly what it is exactly that you do” CONNECTING "  Websites "  Make the basics stand out "  Make it easy to donate! CONNECTING "  Social Sharing "  75 percent like, retweet or share content on social media – sharing is caring 8
  9. 9. 12/6/13 INVOLVING INVOLVING 2013 CONTINUUM “If they have ways to further develop a career, that makes them even better in my book.” GIVING "  84 percent gave via a website "  Only 11 percent gave over the phone 9
  10. 10. 12/6/13 GIVING “It’s about being part of something, not feeling sorry for someone.” GIVING Our  Core  Belief: Organizations  win   when  they  apply   generational  dynamics   to  today’s  workplace   and  marketplace 10
  11. 11. 12/6/13 generationsmatter.com matt@generationsmatter.com @GensMatter 11

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