My talk at the Catholic Writers Guild Catholic Writers Conference Online (CWCO).

1. Nonfiction
Self-publishing
With Connie Rossini
OF Indie Catholic Authors

4. Why would a catholic
self-publish nonfiction?
• small or very specific audience
• large platform
• control of the process
• higher royalties
• entrepreneurship and adventure
• testing the waters

5. Most advice for indie authors
assumes you write fiction,
especially genre fiction.

6. 6 Pieces of Advice to
Ignore

7. 1. Write a series
Instead:
Write a timeless book

8. 2. Stick to ebooks
Instead:
Publish a paperback

9. 3. Price it $2.99 or less
Instead:
Start at $2.99

10. 4. Rely on borrows
Instead:
Make an audiobook

11. 5. Use a Bookbub ad
Instead:
Write guest posts

12. 6. Offer it free
Instead:
Use Countdown Deals

13. 5 Ways to market nonfiction

14. 1. Public Speaking
Parish groups, conferences, retreats, local library

15. 2. Blog or email newsletter
Build your list with great posts, links, and giveaways

16. 3. Book clubs and study groups
Offer a discount for bulk paperback purchases

17. 4. Use Key words in metadata
Title, subtitle, book description, categories

18. 5. Sell courses and services
Webinars, video courses, exclusive content, mentoring and consulting

19. don’t waste your time on:
•Print ads
•Ads on other Catholic websites
•Spamming with “buy my book” posts on social media

20. Write a great book.
Best way to succeed: