Social media changes the consumer’s relationship with the product and supplier. Nowadays the consumer claims the role of a partner in generating products/services models due to the experience they had if he/she cares about brand. Most easily accessible environment for consumer input, social media becomes an incubator of ideas for product development function of the companies. Beyond idea co-generation social media can also convert marketing activities into sales. The conversion rates of marketing and the relevance of sale vary by industry, but always strengthens the company’s soft power.

1. Converting the like into sale
Author Constantin Măgdălina

2. The time of the consumer who pays unconditionally what is
offered is about to fall. He has become increasingly
demanding. When a service / product displeases him he
expresses himself in the space offered by social media.
Author Constantin Măgdălina

3. Companies are thus obliged to communicate in relevant and
timely manner with the consumer on social media if they
value him. The conversion of consumer’s attention into sale
is not a simple task.
Author Constantin Măgdălina

4. In general, companies use social media predominantly for
marketing and communication. However, according to a
recent survey, in Romania there is a decline in compaies
using social media for sales (-1% in 2015 vs 2014) and client
service (-6% in 2015 vs 2014).
Author Constantin Măgdălina

5. In Romania, the use of social networks for selling purpose is
encountered primarily in small companies, under 50
employees (42% of respondents) and in companies with 501-
1000 employees (38% of respondents).
Author Constantin Măgdălina

6. There are also companies that make pre-qualification
opportunities through social media 59% of respondents say
they influence prospecting sales opportunities through
social networks, 41% say they can pre-qualify the
opportunities by collecting information and 35% can
support online offering through online chats/discussions
and demonstrations about products or services offered.
Author Constantin Măgdălina

7. Six out of ten companies say it is effective generating leads
through social media - 64% of respondents agree with the
statement that generating sales opportunities on social
networks is an effective approach, but 30% are undecided.
Author Constantin Măgdălina

8. Thank you!
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Author Constantin Măgdălina