Guide to a full Website audit - PPT - 90 slide deck A thorough audit template that can be applied to any website. Full 90 slide version at http://www.consultingcafe.com/products/website-audit Agenda: • Introduction • Executive Summary • Assessment -Website activity -Usability -Graphic Design -Contents -Functionalities -Traffic generation -Organization and processes • Analysis of the environment • Guidelines for the new Website • Implementation and New steps

1. WEBSITE AUDIT GUIDE & TEMPLATE
Introduction
Executive summary
Assessment of the current website
Analysis of the environment
Guidelines for the new Website
Next steps

2. Introduction
 The current version of the (name of your client) website has been created in (year)
– An upgrade of the website would be necessary on a (short/middle/long) term time frame
 The website generates (low/high) volumes of traffic (xxxK visits per month)
– Many different profiles of visitors: (profiles of visitors)
– The website contains xxx pages in English with many different contents: (types of contents …)
 The content and profile (diversity/simplicity/…) complexifies/simplifies the website upgrade project
 The website is now an important issue
– The ambition of (name of your client) is that …
– The (name of your client) website has to support the (high quality/funny/luxurious/…) brand image of
its products
Page 2

3. Key questions
 What are the profiles of the visitors on the current website?
 What are the main navigation patterns?
Key questions
 What are the main expectations of visitors?
 What is the satisfaction level of the different profiles?
 What is the impact of the website?
 How do Web users place the (client website’s URL) website within the
Websphere?
 In general, what should be the target objectives of the new website?
– What are the priority profiles?
– What are the new contents and functionalities to integrate?
Page 3

4. Introduction
Executive summary
Assessment of the current website
Analysis of the environment
Guidelines for the new Website
Next steps
Page 4

5. Executive summary (1/2)
Executive summary
 The (name of your client) website (weakly/strongly) contributes to (name of your client) Brand Image:
– Proof 1
– …
– Proof x
 The current traffic could be (slightly/significantly) increased, in order to improve branding impact:
– Recommandation 1
– …
– Recommandation x
 User satisfaction and “stickiness” (loyalty to website) could be improved:
– Reason 1
– …
– Reason x
 The new website should be compatible with mobile:
– Reason 1
– …
– Reason x
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6. Introduction
Executive summary
Assessment of the current website
 Website activity
 Usability
 Graphic Design
 Contents
 Functionalities
 Traffic generation
 Organization and processes
Analysis of the environment
Guidelines for the new Website
Next steps
Page 6

7. Assessment of the current website
Synthesis
Website activity Usability Graphism Contents
 X:  X:  X:  X:
–x –x –x –x
–… –… –… –…
–x –x –x –x
Functionalities Traffic generation Organization and processes
 X:  X  X
–x
 X  X
–…
–x  X  X
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8. Synthesis of key watch points 
 Point 1:
– Bullet point 1,
– …,
Key watch points
– Bullet point x
 …:
– Bullet point 1,
– …
– Bullet point x
 Point x:
– Bullet point 1,
– …,
– Bullet point x
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9. Methodology
Areas for improvement Descriptions of contents and aspects Recommendations and operational
concerned optimization guidelines
Criteria Observations Comments / Recommendations
: Strategic points (further analysis may be needed)
: Quick Wins: quickly possible optimizations
: Urgent watch points
Page 9

10. Introduction
Executive summary
Assessment of the current website
 Website activity
 Usability
 Graphic Design
 Contents
 Functionalities
 Traffic generation
 Organization and processes
Analysis of the environment
Guidelines for the new Website
Next steps
Page 10

11. Assessment of the current website
 Current website Website activity
Criteria Observations Comments / Recommendations
 Criteria 1 Observation 1  Comment 1 
…  …
Observation x  Comment x 
 Criteria 2 Observation 1  Comment 1 
…  …
Observation x  Comment x 
 Criteria 3 Observation 1  Comment 1 
…  …
Observation x  Comment x 
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12. Assessment of the current website
Back-up The profiles of visitors
 The profile of visitors has been collected through the online quantitative survey (sample of xxx people collected over xxx days from the MM/DD/YY to
the MM/DD/YY)
 Comment x
Profiles of participants Comments
Profile 1  Comment 1
…  …
 Comment x
Profile x
Page 12

13. Website Audit – Guide and Template
Download full
http://www.consultingcafe.com/products/website-audit version - 90 slides

14. Website Audit – Guide and Template
Download full
version
http://www.consultingcafe.com/products/website-audit