Your strategic plan says that you will have a new, state-of-the art website that delivers quality information and services to your public—compliant with WCAG 2.0 Guidelines.
Your IT team and suppliers are responsible for the CMS implementation. They have the time, the budget and skills. They are amped and ready to go. Sounds good.
But here’s the thing! Often the biggest part of your web project is delivered by your general staff, that is, the guts of the website—the content. Your staff are busy with their everyday jobs, they don’t necessarily have the right skills and they haven’t got an allocated budget.
Everyone knows the website is a critical business asset. Yet everyone ducks and dives from the responsibility of producing the actual content. Sound familiar?
How do you motivate and mobilise your whole organisation to support and actually deliver on the vision?