4. @ContradoDigital www.contradodigital.com
Google Analytics
• Website visitor tracking platform
• Free to use, enterprise version also available
• # of Visits, Traffic Sources, Revenue Generated
• Over 560 dimensions & metrics to track,
measure and analyse
25. @ContradoDigital www.contradodigital.com
Account Structure
• Account (Linked to an email address)
– Property (www.website.com)
• View (Filtered profiles)
• Best practice
– Raw data
– All traffic excluding internal office IP
– All traffic including internal office IP
– Any other filter you would like
Account
Profile
View
View
Profile
View
View
Profile
View
View
26. @ContradoDigital www.contradodigital.com
Notes on Filters
• Advanced segments VS filtered profiles
• Advanced segments = filtering the data
that is already stored
• Filtered profiles = filter the data before it is
stored, so effectively disappears