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Conversation Agent quotes on Influence

What is influence? Are communities changing the dynamics that engage influence, or are they simply injecting transparency into them? How do you connect with real results for your business? Can influence be bought or sold?

These are all age old questions and, for many, the answers have been a moving target.

Conversation Agent quotes on Influence

  1. Connecting with Real Influence in your Communications © Valeria Maltoni, Conversation Agent, @ConversationAge
  2. “Influence – it’s not just about the size of your network or how many people hear what you say – it’s about your capacity to impact the actions and and opinions of others.” — Darren Rowse, ProBlogger © 2010 Valeria Maltoni, Conversation Agent
  3. “The secret of my influence has always been that it remained secret.” — Salvador Dali © 2010 Valeria Maltoni, Conversation Agent
  4. “Social proof is most influential under two conditions: 1. Uncertainty – when people are unsure and the situation is ambiguous they are more likely to observe the behavior of others and to accept that behavior as correct 2. Similarity – people are more inclined to follow the lead of others who are similar.” — Robert Cialdini, Influence © 2010 Valeria Maltoni, Conversation Agent
  5. “As viewers get better and better, influencers matter less and less.  In a weird way, we will return to the world of mass marketing.  Not because there are fewer, louder media, but because the viewer is so mobile, so charged with his or her own taste, so motivated by his or her interest in what TV has to offer, that the only person most viewers will be listening to is themselves.”  — Grant McCracken, Thoughts on Jeff Bewkes and the End of Influence © 2010 Valeria Maltoni, Conversation Agent
  6. “Movies can and do have tremendous influence in shaping young lives in the realm of entertainment towards the ideals and objectives of normal adulthood.” — Walt Disney © 2010 Valeria Maltoni, Conversation Agent
  7. “The really important mechanism lies in what other people see, hear and feel going on around them: it's in the eyes and ears of the advocate's peers and not in the words of the advocate or recommendor. It’s at the influenced end of the telescope and not the influencer.” — Mark Earls, Herd © 2010 Valeria Maltoni, Conversation Agent
  8. “Our access to information is increasing but our capacity for memory remains the same. So when considering whether something is useful and valuable for us, we rely on others. We place much higher trust in strong ties and in people who share our lifestyle than in celebrities, bloggers, or hipsters. The common ways companies use to target influential people are oversimplified. To measure influence, it’s just as important to measure how influenceable someone is as how influential someone is.” — Paul Adams, Think Outside in © 2010 Valeria Maltoni, Conversation Agent
  9. “Influence is fluid. It resides less in the node and more in the interactions between the nodes. It is the interactions which change the state of the group, not a change in the condition of the nodes (think water H2O molecules and ice, water, steam... ... This means that giving interesting things to people to do together - bringing them together around things they care about (through shared purpose), to act on those things, has more value than spotting the influencer and giving them some sort of message you expect them to go off and influence others with.” — David Cushman, Power of the Network © 2010 Valeria Maltoni, Conversation Agent
  10. “For the great majority of mankind are satisfied with appearance, as though they were realities and are often more influenced by the things that seems than by those that are.” — Niccolo’ Machiavelli © 2010 Valeria Maltoni, Conversation Agent
  11. “Influence is not just about the number of people that you have in your social network. There is a much more complex dynamic in effect where your personal store of social capital is used and accrued based on your interactions with those in your network.” — Gavin Heaton, Servant of Chaos © 2010 Valeria Maltoni, Conversation Agent
  12. “It would be difficult to exaggerate the degree to which we are influenced by those we influence.” — Eric Hoffer © 2010 Valeria Maltoni, Conversation Agent