More Related Content
Similar to Mima Summit October 2008 (20)
More from Valeria Maltoni (20)
Mima Summit October 2008
- 2. How do you start a
blog?
© 2008 Valeria Maltoni, ConversationAgent.com
- 3. Business
1. make a profit
2. find customers
3. build brand
© 2008 Valeria Maltoni, ConversationAgent.com
- 5. Wants to
1. be heard
2. find meaning
3. gain a sense of identity
© 2008 Valeria Maltoni, ConversationAgent.com
- 6. Web properties today
- stagnant content
- no interaction
- about company, not customer
© 2008 Valeria Maltoni, ConversationAgent.com
- 7. Blogs and social media - opportunity
to:
- refresh content
- provide information (commerce)
- create interaction
© 2008 Valeria Maltoni, ConversationAgent.com
- 8. Why blog?
- learn what customers want
- give your business a face
- bring the conversation inside
© 2008 Valeria Maltoni, ConversationAgent.com
- 10. There is a need to balance intellect
with emotion - to educate (left
brain) and illuminate (right brain)
© 2008 Valeria Maltoni, ConversationAgent.com
- 11. Characteristics of a good
corporate blogger:
- active listener
- advocate
- ambassador
© 2008 Valeria Maltoni, ConversationAgent.com
- 12. People don’t have to like you to
buy your products/services.
© 2008 Valeria Maltoni, ConversationAgent.com
- 13. They do need to respect you
to talk with you - to have a
conversation.
© 2008 Valeria Maltoni, ConversationAgent.com
- 15. How can you be humanly authentic?
- company knows itself
- internal/external alignment.
- culture as platform for passion
- honesty as basis for truth
© 2008 Valeria Maltoni, ConversationAgent.com
- 19. Each interaction has potential to be:
- direct
- relevant
- memorable
© 2008 Valeria Maltoni, ConversationAgent.com
- 20. Remember that your most
vocal customers are the ones
who care enough to tell you
how you’re doing.
© 2008 Valeria Maltoni, ConversationAgent.com
- 21. examples
© 2008 Valeria Maltoni, ConversationAgent.com
- 22. Before getting started:
- add listening to your “to do’s”
- do a sanity check on content
- align behind the effort internally
© 2008 Valeria Maltoni, ConversationAgent.com
- 23. What is the worst that could
happen?
Figure out how you would respond.
© 2008 Valeria Maltoni, ConversationAgent.com
- 24. Conversation steps
to dip company
toes in social media
and stay out of
trouble
© 2008 Valeria Maltoni, ConversationAgent.com
- 25. hire great people and get
out of their way
(permission to represent
company)
© 2008 Valeria Maltoni, ConversationAgent.com
- 26. learn to celebrate the right things
(launch is just the beginning)
© 2008 Valeria Maltoni, ConversationAgent.com
- 27. read that press release as a
reporter would (content first)
© 2008 Valeria Maltoni, ConversationAgent.com
- 28. join a conversation already happening
to contribute (participate)
© 2008 Valeria Maltoni, ConversationAgent.com
- 30. be prepared to address questions,
in some cases fast (this is crucial in
online time)
© 2008 Valeria Maltoni, ConversationAgent.com
- 31. give customers ways to receive the
information how they want it
(RSS, widgets = pull)
© 2008 Valeria Maltoni, ConversationAgent.com
- 32. give your customers ways to vote
on your upcoming promotion
© 2008 Valeria Maltoni, ConversationAgent.com
- 34. start with beliefs (living and
breathing reasons why)
© 2008 Valeria Maltoni, ConversationAgent.com
- 37. Your customers now have the
ability to organize
and some will have
the desire to talk
about your brand.
© 2008 Valeria Maltoni, ConversationAgent.com
- 38. Potential to:
- go from B2B/B2C to P2P
- talk to entire groups
- learn to create content that works
© 2008 Valeria Maltoni, ConversationAgent.com
- 39. How do you empower community?
- comments
- tags
- ability to link
© 2008 Valeria Maltoni, ConversationAgent.com
- 43. Not so good
- getting defensive
- being untruthful
- not taking responsibility
- spamming
© 2008 Valeria Maltoni, ConversationAgent.com
- 46. This is uncharted territory.
Navigate it with people who are
in your same predicament -
working for a company.
© 2008 Valeria Maltoni, ConversationAgent.com
- 48. Why join
http://www.youtube.com/watch?v=WGiqEX-L4G8
© 2008 Valeria Maltoni, ConversationAgent.com
- 50. Is is about content?
Is it about interaction?
Is it about commerce?
© 2008 Valeria Maltoni, ConversationAgent.com
- 51. Regardless of what you think,
it’s about how blogging and
social media - executed well -
create a personal connection.
© 2008 Valeria Maltoni, ConversationAgent.com
- 53. Thank you.
Questions?
© 2008 Valeria Maltoni, ConversationAgent.com