1.
OutlineStrategic visioning facilitation www.invitroinnovation.com

2.
Shared Purpose and Strategic Visioning Organisational Customer interests interests Organisations need to find common ground between their goals and that of customers, employees and other stakeholders. This common ground is a shared purpose held between the parties2

3.
mo and it’s customers Omo / Persil’suhumantween O purpose A shared p rpose be centric WHY DOES OMO EXIST? To encourage parents to see the good in letting their kids get dirty HOW - What specialNESS, do they bring to the LAUNDRY CATEGORY? Omo XXX technology makes it easy to remove the marks left by regular outdoor and indoor play WHAT products and services do they deliver? Omo is a laundry detergent with XXX cleaning technology 3

4.
Approachto strategic visioning

5.
Approach to strategic visioning Problem Revelation is a kind of psychological shift that happens within each person as they realise the true nature of the organisational challenges and the risks attached to doing nothing. A kind of a-­ha moment not that different to the more famous idea a-­ha moment. Where the group gives its tacit approval for a change in direction, and individuals are ?illed with energy necessary for the arduous road towards a solution. 5 5

6.
Approach to strategic visioningVivid Thinking “We can’t solve problems by using the same kind of thinking we used when we created them”. -­ Albert Einstein • When companies attempt to solve business, marketing or branding problems, they often get stuck because they are unable to generate a fresh perspective to give momentum to forward movement. • Problem Solving requires that we see the problem with a new clarity, this is necessary to drive commitment to solution ?inding. • At Invitro Innovation we work with internal stakeholders to create a ‘transformation’ from within. • This usually involves a collaborative workshop process which uses Visual Problem Solving using pictures and illustrations to drive hyper-­clarity on the problem. 6

7.
Outline of strategic visioning process Proposing Foundation Work Workshop Post-­Workshop Step 1 Step 2 Step 3 Step 4 Step 5 Step 6 Work Stage Interview Brief Core Distribute 2 day Distribute set of Meeting with Core Key Visioning team detailed Workshop Visioning Workshop Notes team to share Executives on inputs to Agenda with Workshop Pinal workshop participant recommendation + logistic matters homework 7

8.
Foundation Work • Its essential that the core team is able to bring quality inputs and inspiration to the Strategic Visioning Workshop. • The following broad structure is proposed in approaching the Foundation Work: What are some of the trends in our ?ield? What are the inspirational 1. The Category examples of greatness How is our category failing customers? • ho are the people we W What is our Purpose? must delight? Key areas of strength and • ow are they changing? H 3. The weakness • hat are their pleasure W 2. The People we serve Lens Organisation Opportunities and and pain points in their Lens challenges into the future? interaction with the category and ourselves? 8

9.
2 day strategic visioning Workshop • 1 facilitator • Ideally 20-­24 participants (Grouped into 4 groups) • The Strategic Visioning Workshop is ideally held: – in a room that can accommodate 4 tables of 6 people, each table having its own ?lipchart. to allow people to move about, and to be able to paste inspiration and ideas on the walls. 9

10.
strategic visioning workshopSamples of Workshop Outputs Deconstructing the Current Issues10

11.
2 day WorkshopStructure KEY DIVISION /DEPT START 1. The Category _________________________________ _________________________________ _________________________________ STOP _________________________________ _________________________________ _________________________________ 2. The 3. The People we organisation CONTINUE _________________________________ serve Lens Lens _________________________________ _________________________________ Defining the Impact of the New Re-thinking the Foundation Work Challenges/ Purpose on Organisational sharing Opportunity for the “customers served” Purpose for the Future Future and programs11

12.
Invitro InnovationOur Beliefs about Innovation Humans are hard wired to create, Organisations are not! We are all Innovators! LATENT “We cant solve problems using the same kind ability of thinking that created them” ALBERT EINSTEIN12

13.
About Invitro InnovationServicesWORKSHOPS INSPIRATION TRAINING1- 3 day Designed & facilitated A few hours Keynote 1- 4 dayWith documentation speech to a full Innovation day Training coursesDesign thinking deep dives - 90 min -9 habits of innovators Design ThinkingNew product concepting - 3 hour – Crash Course in Design An innovation frameworkIdeation workshops Thinking Innovation culture and competenciesCategory reinvention Innovation day Innovation strategy and processVision and values - A custom designed innovation day Creative thinking & ideation designed to inspire and empower. Product and service innovation Staff experience ideation by working on real business challenges Brand innovation13

14.
Ideation and Innovation Clients14

15.
Where the magic happens Your Comfor t zone15 www.invitroinnovation.com