Collaborating with Micro-influencers has become one of the biggest trends in marketing over the past few years. The key to successful marketing is achieving high levels of engagement with your market. Through the use of Micro-influencers, we're now able to tap into niche, highly motivated audiences. How are travel brands working with these niche internet stars? Where have they seen the most success? Learn how some of the top travel PR agencies and brands are working with micro-influencers through our presenters: Sasha Chou - Director of Marketing at UAP Media Justin Vallejo - VP at Finn Partners Paolo Lunardi - Social Media Coordinator at Switzerland Tourism

1. How Travel Brands Work With
Microinfluencers
Brought to you by:

2. Justin Vallejo, VP at Finn Partners and former
journalist
Sasha Chou, Director of Sales & Marketing at UAP
Media focusing on outbound tourism, founder of
PicVoyage, formerly Taiwan Tourism Bureau
Paolo Lunardi, Social Media Coordinator at
Switzerland Tourism,

3. Finn Partners
Travel/Lifestyle

4. THE COMPANY WE KEEP

5. We are not storytellers.

6. Program Messaging
The Story
The Purpose
The Voice
The People
Story Creation
News Bureau
Press Releases
Creative Pitches
Editorial Calendars
Proactive Media
Outreach
Client Network
Making Connections
Openings and
Events
High Touch Moments
Holiday Gifting
Placements
Product with a
Purpose
Strategic
Partnerships
Influencer Engagement
Today’s Influencers
Marquee Media
Influencers
Influencer Salon
Content Partners
Microinfluencers
The Social Stereo+
Digital Amplification
Facebook
Instagram
Twitter
Social Boosting

7. ‘Everyone’ is not our audience.

8. ALLIANZ GLOBAL ASSISTANCE

11. Thank You.

12. Go! My Word-of-Mouth Army!
Presented by Sasha Chou
10/27/2016

13. About Me
Sasha Chou
• 2010-2011
• Reporter, Sinovision
•
• 2012-2015
• Marketing Manager, Taiwan Tourism Bureau
• 2015-2016 Current
• Director of Sales and Marketing, UAP Media
• 2016 Current
• Founder, PicVoyage Photos & Tours

14. • Taiwan Tourism Bureau
• Taiwan Food Festival: Savoring Taiwanese Cuisine
• Cooperatize Service: Bloggers
Featured Project

15. • Taiwan Tourism Bureau
• Ben Hedges Youtube Video
Featured Project

16. • Taiwan Tourism Bureau
• Fung Brothers Youtube Video
Featured Project

17. • Taiwan Tourism Bureau & Pandora Co-Campaign
• Follow Me To Taiwan Murad Osmann and Nataly
• https://www.youtube.com/watch?v=rX9HrbQOYQI
Featured Project

18. • UAP Media
• Visit Hershey Harrisburg Press Trip (Travel with Bloggers)
Featured Project

19. • UAP Media
• Jam Hsaio Concert @Madison Square Garden
• WeChat Marketing via Word-of-mouth army
• Social media for sponsor Xian Famous Foods
Featured Project

20. • PicVoyage Photos & Tours
• Upcoming Marketing Project, working with Damone Media (Blogger Ads)
Featured Project

21. THANK YOU
Sasha Chou @sasha0819
https://www.facebook.com/sasha.chou
https://www.instagram.com/sasha0819/
sasha0819@gmail.com

23. Realp,Furkapass,Lucerne-LakeLucerneRegion
23
Paolo Lunardi, Coordinator Social Media & Media Relations,
WeWork – October 27th 2016 .
How Travel Brands Work With
MicroInfluencers.
BeverinNaturePark,GraubuendenRegion

24. Influencers selection.
▪ Engagement rate.
▪ Number of followers.
▪Fits with our messages?
▪ Interested in our country?
▪ What are our goals with the campaign?
▪ Look who your influencers follow.
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25. Switzerland Tourism & Influencers.
▪ UGC is the key.
▪Daily interactions with influencers on Social.
▪Allow them creative control.
▪Discuss all aspects of the campaign.
▪Create a win/win situation.
▪Offer non-monetary value.
▪ Less is more.
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26. @Chrisburkard in Switzerland.
▪ 10 days in the Ticino Region (South of Switzerland).
▪Partners: Swiss International Air Lines and Ticino Tourism.
▪ Daily posts on Instagram, Instagram Stories, Facebook and Snapchat.
▪ Tag all 3 partners in every agreed post.
▪ Chris’ Top must-see in Ticino.
▪ Contest – win a trip to Ticino and a private session with Chris Burkard!
▪ Instameet in Ticino with Chris Burkard.
▪ SoMe interaction before, during and after the trip.
▪ Media buy.
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27. Beyond Chris Burkard.
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28. Stay connected with Switzerland.
▪ www.myswitzerland.com
▪ facebook.com/MySwitzerlandNA
▪ @MySwitzerland (Instagram)
▪ @MySwitzerland_e (Twitter)
▪ Myswitzerland on YouTube
▪ #inLOVEwithSWITZERLAND