Literary theorist and legal scholar Stanley Fish said, “The skill it takes to produce a sentence, the skill of lining events, actions, and objects in a strict logic — is also the skill of creating a world.”
In other words, sentences are the engines of creativity. But your sentences don’t have to say much. They just have to say the right things.
So, when you are trying to get people to respond to your requests, subscribe to your email newsletter, or donate to your cause … you need to write seductive sentences, and you need to do it naturally.
Here’s how it’s done.