2. Protect & Promote Your Brand
We give you peace of mind by taking a
complete view of online portfolios, from
domain name management, DNS and
new gTLDs to social media usernames
and SSL certificates.
Monitor Your Brand
Our advanced tools and skilled
analysts are on constant lookout for
infringements so you can take fast
action against them.
Enforce Your Rights
Our success rate for recovering digital
assets, removing infringing content and
enforcing takedowns is exceptional.
Clients choose CSC for our first-class service*, our
global reach and the value of our complimentary,
expert advice.
*CSC is ranked #1 for service quality by World
Trademark Review. We received a Gold award for
our Trademark Search and Watch services.
Digital Brand Protection
from the Experts
The digital world changes fast, with new opportunities and threats
emerging all the time. Against this backdrop, managing and protecting
an online brand portfolio is a major, non-stop challenge. It’s also one of
the most serious commercial priorities of the modern world.
CSC®
Digital Brand Services exists to take care of your digital assets. A world leader in online
brand protection, we protect your reputation in this dynamic space and enhance the value of
your intellectual property.
With more than 1.6 million domains under management, we help more than half of the Best
Global Brands (Interbrand®
) make the most of the digital world.
3. Because the digital world changes so fast, the
task of managing your brands online never
stops. It’s easier, more effective and less
costly with an expert partner by your side.
PROTECT
& PROMOTE
MONITOR
ENFORCE
4. Our protection services ensure you have the correct brands
registered in the right places online, with the appropriate levels
of security. With CSC, you’ll spend your brand protection budget
where it matters. Our web-based CSCDomainManagerSM
platform
enables you to manage your entire digital brand portfolio in one
place for a complete view of your online assets. We’re also unique
in that our services cover all types of digital intellectual property,
from domain names and new gTLDs to social media usernames
and SSL certificates.
Protect & Promote Your Brand
5. Domain Name Management
Define and protect your place on the web
As an ICANN-accredited domain name registrar and the world
leader in corporate domain name management, we have all the
tools your company needs to keep its domain names secure. We
offer registrations in all available gTLDs and most country code
top-level domains (ccTLDs), including internationalized domain
names (IDNs) in scripts such as Chinese and Arabic. IP validation
and configurable user setups provide superior levels of security.
For mission-critical domains we offer “never down” DNS services
and a CSC MultiLock service that adds three-party manual
authentication to protect your most valuable properties.
New gTLD solutions
ICANN’s New gTLD program is the biggest expansion of digital
real estate since the Internet began. CSC is a registrar for these
new domains and our systems can help you accurately identify
which domains you should register within the New gTLDs.
Trademark Clearinghouse (TMCH) service
As an authorized TMCH agent, we can help you identify the
right trademarks to register in the TMCH so you’ll know when
someone is trying to use your brand in conjunction with a New
gTLD. CSC can help you through the entire, complex TMCH
process.
DPML blocking
As an accredited registrar with Donuts and Rightside, CSC can
bring our clients the benefits of the Domain Protected Marks List
(DPML) program.
Domain Name System (DNS) Services
A stable, secure platform for your online assets
Your company’s Internet presence is only as good as the
infrastructure behind it. That’s why the world’s most valuable
brands trust CSC®
Digital Brand Services for Domain Name
System (DNS) services.
With a “never-down” guarantee, our enterprise-class DNS
services offer the stability you expect and the security you need
when running your business online and servicing clients around
the world. Our DNS services are provided in partnership with
Verisign, which maintains the most robust DNS infrastructure
on the planet. Given how important DNS is to your web-
based operations—and the increasing risks of cybercrime and
distributed denial-of-service (DDoS) attacks—you’ll be relieved
to know that our partnership with Verisign puts the reliability,
scalability and global distribution of the world’s best DNS
infrastructure on your side.
Digital Certificates
Create a secure online environment
Your customers deserve the most stringent security measures
available whenever they shop, bank or communicate online.
That’s why more and more companies depend on CSC®
Digital
Brand Services for secure sockets layer (SSL) digital certificates.
Our TrustedSecure®
and Symantec®
certificates create a safe,
encrypted environment for all your online customer transactions.
CSC offers both standard and Extended Validation (EV) SSL
certificates, all with industry-leading 256-bit encryption and
unsurpassed browser recognition. We fulfill orders quickly and
provide tools that make it easy for our clients to manage even
the largest certificate portfolios. And when you use CSC Basic
DNS in conjunction with our TrustedSecure certificates, the
validation process is automated for you.
Social Media Username Registration
Protect your social footprint
Because the social media landscape is changing so rapidly,
companies often find out too late that their trademarks and
brand names have been claimed by third parties. It can then take
considerable time and expense to get them back. The impact of
losing social media usernames, also known as ‘vanity URLs,’ can
also be costly. Our subscription-based Social Media Username
Registration service offers an effective, worry-free way to register
and maintain vanity URLs at key social media sites as well as
new and emerging ones. This service will help ensure that your
company always has a branded footprint on the most important
social media networks—for marketing campaigns, customer
interaction, brand launches and defensive purposes. With CSC,
you can manage vanity URLs alongside your other digital assets
using CSCDomainManager.
Trademark Search
Get ahead of the game
CSC was the first provider capable of searching the entire
Internet for trademarks, and we continue to lead the field. All of
our searches feature complete and current data retrieved directly
from official trademark office sources. For rapid trademark
screening by your in-house team, we offer an easy-to-use, self-
service portal. Or, when you want to remove time and personnel
burdens, our highly trained analysts are available to handle all
of your research requests. We received a Gold award for our
Trademark Search and Watch services from World Trademark
Review.
6. Monitor Your Brand
In the digital age, more channels give you more ways to reach
your customers. They also increase the risk of brand infringement.
Companies seeking to defend their trademarks and online assets
need to manage and mitigate risk across all digital channels. Our
brand monitoring solutions are flexible and the content they provide
is highly actionable. We can detect brand infringements and content
misuse across a range of digital channels in a way that matches your
areas of highest risk. With our NameProtect®
monitoring application,
CSC Digital Brand Services has created the first unified monitoring
platform, allowing you to maintain and manage information in one
place. We also provide robust enforcement tools to help you protect
and enforce your brand rights.
7. Domain Name Monitoring
Look out for potential infringements
Our domain name monitoring service monitors new registrations
for potential infringements against your trademarks. Using
industry-leading tools, we overcome the technical and legal
complexities involved in searching for new registrations
that match your trademarks (including close matches and
typosquatting) with options for covering all available gTLDs
(including .brand), most ccTLDs (over 700+ extensions) and
internationalized domain names (IDNs). We identify, categorize
and prioritize results based on domain and web category,
website activity, registrant and geographical factors.
Internet Monitoring
Keep your clients’ data safe from cybercriminals
Phishing remains an all-too common vehicle for credit card
fraud and identity theft, with scams costing the global economy
billions every year. CSC’s Phishing Detection services help
prevent and mitigate phishing attacks and online fraud through
authentication and fast takedown. Our team works with
you to tailor a solution to your security needs and reporting
requirements.
Mobile App Monitoring
Keep track of your brands in the mobile app space
Mobile apps are big business, but they’ve also become
targets for brand abuse and exploitation. And because
app development can be outsourced, it’s difficult for large
organizations to get an overview of their portfolios. CSC’s
Mobile App Monitoring service monitors the mobile app
environment and manages your mobile apps centrally so you can
quickly detect unauthorized uses and take rapid enforcement
action against them.
Internet Monitoring
Detect infringing content
Internet content is growing and constantly changing, compelling
brand holders to be vigilant in their monitoring efforts. However,
in-house methods for monitoring infringing content require
time, effort, and money. CSC’s Internet Monitoring services
combine our proprietary technology and intellectual property
expertise to help you proactively monitor, prioritize, and manage
infringements and enforce your rights as a brand owner. Along
with textual content, our service offers robust image-recognition
capabilities to search for infringing content independent of text.
Trademark Watching
Monitor trademarks worldwide
This service allows you to systematically uncover potential
conflicts involving newly published trademark applications
on a global basis. We screen the gazettes of more than 170
jurisdictions, and newly filed marks are delivered in a timely
manner to help you make the right business decisions. CSC
offers the only watch service where results are reviewed
for relevance by experienced trademark research analysts.
Additionally, we provide timely notification of jurisdiction
opposition so you never miss a deadline.
Social Media Monitoring
Listen in on conversations about your brand
CSC’s Social Media Monitoring service helps you track what
consumers are saying about your brands in the fast-growing
social media realm. This subscription-based service identifies,
tracks and consolidates all social media mentions of the keyword
you choose. Data is refreshed every four hours, every day, or
every week, according to your needs.
Marketplace Monitoring
Uncover illegal and unauthorized online sales
Counterfeiting is a crime that has become more prevalent
in the digital environment. It steals from companies. It
leaves customers disappointed. And it damages brands.
In partnership with OpSec Security Inc., CSC aims to
prevent counterfeiters from profiting from your brand.
Our Marketplace Monitoring service uncovers illegal and
unauthorized online sales and halts piracy of digital assets.
We evaluate brand portfolios, identify key marketplaces and
geographies, and focus on the associated risks.
8. Enforce Your Rights
The battle against online infringements is fought across multiple
fronts—from domain names to social networks to mobile app
stores. Given this complexity, brand owners need an effective means
of recovering web resources from infringers and removing infringing
content without the expense and time required by judicial processes.
That’s why CSC®
Digital Brand Services offers the widest range of
Online Brand Enforcement and Domain Name Acquisition services
available today.
9. Domain Name Recovery
Get your property back
We help customers identify infringing domain names and
prioritize them for recovery action. Options include researched
and fully customized demand letters as well as Uniform Domain
Name Dispute-Resolution (UDRP) and Alternative Dispute
Resolution (ADR) program complaints. We are the largest UDRP
and DRP filer with the World Intellectual Property Organization
(WIPO) and enjoy a near-perfect success rate. In some cases, we
enable the recovery of hundreds of infringing domains with a
single enforcement action. We manage basic enforcement cases
faster, at a fraction of the typical cost, and with an exceptional
success rate.
Domain Name Acquisition
Acquiring strategic properties
Where a domain name is legitimately owned by a third party,
our Domain Recovery team can also negotiate a domain name
acquisition and help you achieve the best-possible price.
CSC’s Domain Name Acquisition services provide you with a
convenient, by-proxy way to conduct inquiries about domain
names by establishing contact with their current registrants. We
offer either basic or premium acquisition services depending on
your requirements.
New gTLD Enforcement
Uphold your rights in New gTLDs
CSC can help customers file URS (Uniform Rapid Suspension)
system complaints. The URS offers a lower-cost, faster path
to relief for rights holders experiencing clear-cut cases of
infringement caused by domain name registrations. When
successful, this dispute-resolution policy can be used to suspend
offending domain names.
Phishing Takedown
Industry-leading response times
With the industry’s fastest-documented takedown times, we
help you minimize the damage from phishing and online fraud.
Unlike other service providers, we monitor the email channel
proactively for fraudulent activity. Email authentication is an
important weapon in the fight against cybercriminals and can
reduce your exposure to phishing attacks.
Online Brand Abuse Service
Remove infringing content
According to the Digital Millennium Copyright Act (DMCA),
online service providers such as Google®
, Facebook®
, Twitter®
,
Pinterest®
, Yahoo®
, eBay®
, etc., are not responsible for
infringements conducted through their platforms but are still
obliged to act once someone has brought an infringement to
their attention. We can help you file this kind of complaint and
assist with content removal.
Marketplace Enforcement
Every counterfeit sale is a risk to your brand
We take fast action when your intellectual property is abused.
We remove illegal listings or postings from online auctions
and trade boards and take special note of sellers who are
engaged in multiple markets or have the potential to shift high
volumes of consumer goods. Our enforcement analysts contact
questionable sellers and stay on the trail of unresponsive parties.
Technology is crucial, too. Our portal sends notices of copyright
infringement to offending online marketplaces automatically.
10. Full-Spectrum Service
The Brand Advisory Team works across the full
spectrum of online brand management to help you
to optimize, protect and promote your brands:
• New gTLD Consulting
• Domain Name Strategy
• Social Media URL Strategy
• Domain Portfolio Optimization
• Digital Channel Risk Analysis
• Digital Brand Analytics and ROI
• DNS and SSL Analysis
• Acquisition & Recovery Strategy
• MultiLock Analysis
• Domain Divestiture Services
Comprising legal, IT and digital marketing
professionals, the Brand Advisory Team can
analyze your brand portfolio from ccTLDs, gTLDs,
and New gTLDs to social media usernames and
mobile apps. They are then able to make a range
of recommendations depending on their findings
and your needs. This could be as simple as lapsing
or registering particular domains—or it could
encompass an entire digital optimization strategy.
Brand Advisory Services
Expert consulting, free of charge
for CSC clients
Every day we see opportunities for major organizations to improve
their digital brand portfolios. And with the arrival of New gTLDs, this
fast-moving area just got more complicated. By calling on the services
of our expert Brand Advisory Team, CSC clients can ensure they are
working to the latest and best practices - at no additional cost.
11. About CSC Digital Brand
Services
The world leader in digital brand services
CSC®
Digital Brand Services helps businesses thrive online. One of the world’s
largest corporate domain name registrars, CSC is also the leading provider of
services related to ICANN’s New gTLD program, representing more than one third
of all “dot brand” domain applicants. CSC offers SSL certificates for safe online
transactions; enterprise DNS services; social media username services; trademark
search and monitoring services; and a broad range of Internet monitoring and
enforcement tools designed to assert intellectual property rights. CSC’s award-
winning customer support and superior technological assets enable companies
to maximize the value of their brands, expand into new markets, and counter
emerging online threats.
“CSC was able to get to grips quickly with the
various Allianz brands in the UK and advise us
on different brand strategies. Together with their
competitive pricing, their service model and
self-service portal, this made them an attractive
choice for us.”
Andy Cottrell
Legal Counsel at Allianz Insurance
“It’s complex to manage a large portfolio of
domains, which is why we decided to outsource
to CSC. They were a key player in the New gTLD
process, helping us identify how to introduce the
.sas domain then manage the registration process.”
Massimo Pascotto
Head of Innovation and Digital Solutions at SAS
(Scandinavian Airlines)
“The reality far exceeded the promise…
impressive efficiency!”
Jérôme Gast
Head of Digital Marketing at Arkopharma
Watch client testimonials here
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