The document discusses exponential growth and its impact on industries. It notes that things are changing more rapidly than ever before, with 40% of the Future 500 companies predicted to no longer exist within 10 years. The travel industry in particular is being disrupted by digital technologies and startups. The Lufthansa Innovation Hub is responding by acting and thinking like startups, building startups, and partnering with startups to stay relevant in a changing environment.

1. Frankfurt, 7th of July 2015
Contact:
Sebastian Herzog
sebastian@lh-innovationhub.com
+49 151 5893 0459

2. What is the impact
of startups?
$
What is our
approach?
What is happening in our
industry?
Living in exponential times1
2
3
4

3. „DAS INTERNET IST FÜR UNS ALLE NEULAND“
Angela Merkel

4. POPULATION GROWTH FUELS DIGITAL DEVELOPMENT
0
1
2
3
4
5
6
7
8
9
Global
Population
(Billion)
Internet Users Global Population
2000 2010 2020
6%
23%
66%
3 Billion
New Minds
©PHD Ventures, Inc.

5. EXPONENTIAL EXAMPLE: COMPUTER CHIPS
20141956 2005
5 MB 128 MB 128 GB
$120,000 $99 $99
IBM 350 for RAMAC
X 1.000
X 30.000.000

6. THERE IS NO GUTT-FEELING FOR EXPONENTIAL GROWTH – 30
steps Exponential StepsLinear Paces
26 times around
the world
1.5 time around
the world
1.000km
1 time across
Germany
1km
1 1
2 2
3 4
4 8
5 16
6 32
7 64
8 128
9 256
10 512
11 1.024
12 2.048
13 4.096
14 8.192
15 16.384
16 32.768
17 65.536
18 131.072
19 262.144
20 524.288
21 1.048.576
22 2.097.152
23 4.194.304
24 8.388.608
25 16.777.216
26 33.554.432
27 67.108.864
28 134.217.728
29 268.435.456
30 536.870.912
31 1.073.741.824

7. YOUR MOST IMPORTANT INNOVATION PROJECT
HOW DO YOU REACT?
0.20% 0.40% 0.80% 1.60% 3.20%
6.40%
12.80%
25.60%
51.20%
102.40%
1 2 3 4 5 6 7 8 9 10 years
1% after 3 years?
Go, let´s put more
pressure on those
lazy innovation
guys.
Let´s kill it. Fail
early! Right?
Ok, 2 more
years.
Damn it. Enough
is enough. I don´t
throw good
money after bad
money!
Would you
have reached
that point?
target

8. THINGS CHANGE MORE RAPIDLY THAN EVER BEFORE
In 10 years, it´s
predicted that
40% of the
Future 500 companies
will no longer exist.
67years
15
years
Average lifespan of a company listed in
the S&P 500
1920
Today
Source: Richard Foster, Yale University

9. WHAT IS HAPPENING IN TRAVEL?

10. TRAVEL HAS NOT CHANGED FOR THE PAST 10 YEARS...
We are so
bored...
Such inefficiency
– it‘s a waste of
my time!
Highly intransparent information:
Where is the gate?
Will we pass by a pharmacy?!
Is there free space in the lounge?

11. ...ALTHOUGH DIGITALISATION HAS CHANGED EVERYTHING
Inspiration Research Planning Traveling SharingBooking
Catalogue Guidebook Tips from
personal contacts
Travel agency ATB-ticket Tourist map Photo album
2005
2015

12. ALIENS ARE ENTERING OUR VERTICAL

13. TRAVEL + STARTUPS = BIG BUSINESS
88 billion €
36000M
€
11000
M€
8800M€
1600M
€
1400M€ 920M
€
880M
€
370M
€
640M
€
480M
€
150M
€
700M
€
6 billion €
<>
Digital Travel Applications Traditional Airline‘s Infrastructure

14. WHAT IS THE LUFTHANSA INNOVATION HUB DOING?

16. HOW DO WE OPERATE?
ACT & THINK
like startups
BUILD
startups
PARTNER
with startups

17. Examples of current activities
ACT & THINK
like startups
BUILD
startups
PARTNER
with startups
+49 157 359 839 14
hellomissioncontrol.com
Mission Control
hellomissioncontrol.com
Lufthansa API
developer.lufthansa.com
various
cooperation
testcases

18. Do you feel stressed while arranging all your travel needs?
Do you dream of a personal 24/7 assistance taking care of all
things travel?
Do you want immediate access to this service
even before downloading another travel app?
Ask yourself…

19. … then test us now!
Exclusive Access now!
SMS MCMVPCSS to 0157-35983914

20. Frankfurt, 7th of July 2015
Contact:
Sebastian Herzog
sebastian@lh-innovationhub.com
+49 151 5893 0459