Lead Partner - Business Analytics and Cognitive Services, IBM Global Business Services, Caroline Ong, delivers closing keynote at VanFUNDING 2016 at The Imperial Vancouver. Introducing IBM Watson in the Cognitive Era and the potential for accelerating Fintech Crowdfunding markets.

1. Welcome to the Cognitive Era
© 2016 IBM Corporation
IBM Confidential

2. This is how cognition works.
© 2016 IBM Corporation
IBM Confidential

3. What is Cognitive Computing?
Watson mimics human thinking …
Understands
 Understands text, voice, video, image
 Understands context
Reasons
 Generates and evaluates hypotheses
 Weigh options and evidence
Learns
 Adapts and Learns and Improves
 Continuous feedback loop
© 2016 IBM Corporation
IBM Confidential

4. © 2016 IBM Corporation
IBM Confidential

5. Watson is creating a new partnership
between people and computers
that enhances, scales and accelerates
human expertise.
© 2016 IBM Corporation
IBM Confidential

6. Watson and Cognitive - four keys patterns of usage
Engage
Helps organizations build
stronger relationships with
constituents
Decide
Helps users make more
informed, evidence-based
decisions
Discover
Helps people create new
insights by synthesizing
information
Explore
Search, consolidate, and
analyze data
Leading insurance company
in the US introduced
Watson to answer questions
from members
Fast growing Singapore
bank using Watson to
advice their wealth
managers in real-time to
enable better decision
making
Leading medical research
institution, Baylor, publishes
breakthrough in protein
targeting
Leading credit card
company using Watson to
improve sales and account
development performance
through corporate
intelligence
© 2016 IBM Corporation
IBM Confidential

7. Unstructured content
Commander 4.0 Cu. Ft.
26-Cycle King-Size washer –
white. I hate this machine.
Have had 3 calls on machine.
You can't wash large items,
Won’t clean in the middle.
Leaves dry spots through the
clothes, I can only do ½
basket of clothes. Will not
clean or mix bleach in with
the water...
Watson Explorer’s content analytics creates actionable
data from unstructured content
Product Commander
Category 4.0 Cu. Ft.
Size 26-Cycle King-Size
Model washer
Color white
Issue large items
Issue leaves dry spots
Issue ½ basket
Issue not clean
Issue mix bleach
Structured data for analysis
Watson Explorer
Deep natural-
language analysis
Unstructured content
Commander 4.0 Cu. Ft.
26-Cycle King-Size washer –
white. I hate this machine.
Have had 3 calls on machine.
You can't wash large items,
Won’t clean in the middle.
Leaves dry spots through the
clothes, I can only do ½
basket of clothes. Will not
clean or mix bleach in with
the water...
© 2015 International Business Machines Corporation 7

8. Watson and Cognitive - four keys patterns of usage
Engage
Helps organizations build
stronger relationships with
constituents
Decide
Helps users make more
informed, evidence-based
decisions
Discover
Helps people create new
insights by synthesizing
information
Explore
Search, consolidate, and
analyze data
Leading insurance company
in the US introduced
Watson to answer questions
from members
Fast growing Singapore
bank using Watson to
advice their wealth
managers in real-time to
enable better decision
making
Leading medical research
institution, Baylor, publishes
breakthrough in protein
targeting
Leading credit card
company using Watson to
improve sales and account
development performance
through corporate
intelligence
© 2016 IBM Corporation
IBM Confidential

9. Training Watson to understand natural language
1 32
Most of the time,
customers ask the same
things e.g. their intent is the
same
The way that customers
ask the same question can
be infinitely variable
Watson has read nearly 300
million words to better
understand these question
variations
Watson Engagement Advisor Video

10. Watson at work
Major
Insurance
Company
Deakin
Universit
y
Major Software
Company
International
Hotel Chain
• Helping major
insurer to deflect
calls
• Improving
customer
experience
• Helping students
to get advice
• Freeing advisors
to do higher
value work
• Helping
customers self-
serve
• Walking them
through
common issues
and problems
• Creating a new
guest
experience
• Improving
loyalty and
advocacy
Video: Hilton Concierge

11. Watson and Cognitive - four keys patterns of usage
Engage
Helps organizations build
stronger relationships with
constituents
Decide
Helps users make more
informed, evidence-based
decisions
Discover
Helps people create new
insights by synthesizing
information
Explore
Search, consolidate, and
analyze data
Leading insurance company
in the US introduced
Watson to answer questions
from members
Fast growing Singapore
bank using Watson to
advice their wealth
managers in real-time to
enable better decision
making
Leading medical research
institution, Baylor, publishes
breakthrough in protein
targeting
Leading credit card
company using Watson to
improve sales and account
development performance
through corporate
intelligence
© 2016 IBM Corporation
IBM Confidential

12. IBM Confidential
Watson’s value
“Watson’s ability to analyze
huge volumes of data and
reduce it to critical decision
points is essential to
improve our ability to
deliver effective therapies.”
– Dr. Craig Thompson,
CEO, MSK
Business challenge
Ability to identify treatments for an individual patient based on the latest
evidence and clinical guidelines
Watson solution
A tool to assist physicians in making personalized treatment decisions
• Analyzes patient data against thousands of historical cases and
trained through thousands of Memorial Sloan Kettering MD hours
• Offers suggestions to help inform oncologists’ decisions based on
over 300 medical journals, over 250 textbooks, 15M pages of text
• Evolves with the fast-changing field
• Currently supports Breast, Lung, Colon and Rectal cancers
Memorial Sloan Kettering
Video: Watson & Memorial Sloan

13. IBM Confidential
Watson and Cognitive - four keys patterns of usage
Engage
Helps organizations build
stronger relationships with
constituents
Decide
Helps users make more
informed, evidence-based
decisions
Discover
Helps people create new
insights by synthesizing
information
Explore
Search, consolidate, and
analyze data
Leading insurance company
in the US introduced
Watson to answer questions
from members
Fast growing Singapore
bank using Watson to
advice their wealth
managers in real-time to
enable better decision
making
Leading medical research
institution, Baylor, publishes
breakthrough in protein
targeting
Leading credit card
company using Watson to
improve sales and account
development performance
through corporate
intelligence
© 2016 IBM Corporation
IBM Confidential

14. 14
Raptor’s Video

15. 15
Language Speech Vision Data Insights Coming Soon
Life Event
Prediction
Behaviour
Based
Insights
Concept
Expansion
Alchemy
Language
Dialog
Concept
Insights
Document
Conversion
Natural
Language
Classifier
Language
Translation
Personality
Insights
Questions &
Answers
Retrieve &
Rank
Sentiment
Analysis
Tone
Analyzer
Speech to
Text
Text to
Speech
Visual
Recognition
Visual
Insights
Alchemy
Vision
Alchemy
Date News
Trade-Off
Analytics
Cohort
Analytics
Taxonomy
Face Detection
Keyword Extraction
Author Extraction
Q&A Qualification
Feed Detection
Fusion Q&A
Risk Stratification
Policy Identification
Knowledge Canvas
Knowledge Graph
Emotion Analysis
Case Evaluation
Text Extraction
Entity Extraction
Image Link Transaction
Language Detection
Statistical Dialog
Concept Tagging
Easy Adaption
Decision Support
Decision Optimization
Criteria Classification
Knowledge Canvas
Factoid Pipeline
Usage Insights
Answer Generation
Video Augmentation
Knowledge Studio
Image Tapping
Trigger
Based
Actions
Watson’s expanding set of cognitive services

16. Our Cognitive Solutions integrates three key components to
provide an end-to-end value proposition
A new cross-domain
initiative bringing to
market cognitive
solutions integrated
with other components
of IBM’s portfolio.
Customers expect
seamless and easy to
use applications.
Companies must
dramatically rethink
how they engage
customers to remain
competitive.
Data is currently
estimated to double
almost every two
years.
Companies need to
have the technological
capabilities to gain
actionable insight
from most of their data.
IBM’s Watson will
fundamentally change
the way that companies
leverage technology to
conduct business.
Analytics
Cognitive
Computing
User
Experience
IBM Cognitive
Solutions
The power of IBM Cognitive Solutions is bringing the business value through combining Analytics,
Cognitive, and the User / Customer Experience to drive your business transformation.

17. Cognitive is the new
competitive advantage.
© 2016 IBM Corporation
IBM Confidential

18. What will you do with Watson?
© 2016 IBM Corporation
IBM Confidential
Ted 2016 - IBM AI XPrize 2020