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HEALTHCARE TECHNOLOGY COMPANY SUCCESS FRAMEWORK
                                   Our trusted advisor business & marketing model.

          Market      Investment       Healthcare         Market          Early Adopter                           Web
         Problem        Strategy      Vertical Entry   Requirements        Recruiting                           Presence

     Distinctive       Business       U.S. Market                           Strategic     Identity &          Social Media
                                                        Use Cases
    Competence          Models           Entry                              Alliances     Branding             Program

      Market           Business          Clinical        Product            Channel       Marketing              Content
     Research           Plans            Insight        Roadmap           Development       Plan                Authoring

         Market        Investor         Advisory        Buy, Build        Contracts &      Launch                Press
         Sizing        Materials        Councils         Partner          Negotiations      Plan                Releases


    Market                           Corporate         Product   Business    Market                             Go-To
                     Financing
  Intelligence                      Development        Planning Development Readiness                           Market

    Technology          Capital        Executive                              Joint         Sales            Presentations
                                                        Positioning
    Assessment          Raising        Coaching                             Ventures       Training          & Sales Tools

    Competitive          Due            Interim                           White Label      Channel
                                                          Pricing                                             ROI Models
    Landscape          Diligence      Exec. Team                          Partnerships    Readiness


    Competitive         M&A             Talent           Channel           Ecosystem        Lead                  Case
     Analysis           Activity       Recruiting        Strategy         Development     Generation             Studies


          The Thoughtflow® Guarantee: Managing Partners Do The Work                        Thought               White
                   A Century’s Worth of Diverse Healthcare Experience                     Leadership             Papers


                                                                      The Thoughtflow ® Company
                                                                                                                978-273-6130
© 2010                         CIH Champions in Healthcare                                             craigm@championsinhealthcare.com

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CIH Trusted Advisor Framework

  • 1. HEALTHCARE TECHNOLOGY COMPANY SUCCESS FRAMEWORK Our trusted advisor business & marketing model. Market Investment Healthcare Market Early Adopter Web Problem Strategy Vertical Entry Requirements Recruiting Presence Distinctive Business U.S. Market Strategic Identity & Social Media Use Cases Competence Models Entry Alliances Branding Program Market Business Clinical Product Channel Marketing Content Research Plans Insight Roadmap Development Plan Authoring Market Investor Advisory Buy, Build Contracts & Launch Press Sizing Materials Councils Partner Negotiations Plan Releases Market Corporate Product Business Market Go-To Financing Intelligence Development Planning Development Readiness Market Technology Capital Executive Joint Sales Presentations Positioning Assessment Raising Coaching Ventures Training & Sales Tools Competitive Due Interim White Label Channel Pricing ROI Models Landscape Diligence Exec. Team Partnerships Readiness Competitive M&A Talent Channel Ecosystem Lead Case Analysis Activity Recruiting Strategy Development Generation Studies The Thoughtflow® Guarantee: Managing Partners Do The Work Thought White A Century’s Worth of Diverse Healthcare Experience Leadership Papers The Thoughtflow ® Company 978-273-6130 © 2010 CIH Champions in Healthcare craigm@championsinhealthcare.com