4 Key S's Social Media Success
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“The 4 Key S’s Of Social Media Success”
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4 Key S's Social Media Success
- 1. The 4 Key S’s to Social Media Success @SocialBuk @amyjht
- 2. SocialB Social media & online marketing experts - social media training courses/webinars - Inhouse social media training - social media consultancy - search engine optimisation (being found on Google, etc) - Pay per click Social media council The Digital Marketing Experts
- 3. What will you leave with today? The four key areas to build social media success Tips on using social media as part of your every day business The Digital Marketing Experts
- 4. There are about 2.1 billion active social media accounts in the world The Digital Marketing Experts
- 5. How it relates to business Businesses can – and do – use social media. For every major business function of every organisation, there is an equivalent social media function: Research=Listening to the conversations people have with each other to understand their wants and needs Marketing=Talking in the conversations people have with each other to spread messages about your company and products Sales=Energising customers to sell you by finding your most enthusiastic customers/employees and supercharging them online Support=Supporting customers to support each other by setting up tools that help them do this Development=Embracing customers to work with each other by integrating them into the way your business works The Digital Marketing Experts
- 6. The 4 key S’s to social media success Strategy Social SEO (keywords) Search The Digital Marketing Experts
- 7. Strategy The Digital Marketing Experts
- 8. Social Media Strategy Without a plan you plan to … What does success look like? How has your business become successful? With a plan/strategy by any chance?? Q1 “What do we want to achieve with our social media activity?” The Digital Marketing Experts
- 9. Social Media Strategy Your overall objectives will inform what you do in social media in terms of: Who you want to connect with What content you share How you interact with people How often you need to interact with people How you want to influence people to act The Digital Marketing Experts
- 10. Social Media Calendar Things to talk about April Half term activities Easter May Topic 1 May Bank Holiday MO N TUE S WEDS THUR S FRI SAT SUN Blog Twitter LinkedI n Faceboo k Pinterest YouTube In social media, it’s key to Do Something Every Day! When you create a new blog post, tweet about it! When you attend an event/show/networking, follow up with someone you met by connecting with them on Twitter. Read any interesting blog articles? See a good video on YouTube? Post it on Twitter! The Digital Marketing Experts
- 11. Measure, Measure, Measure! Google analytics Hootsuite/Tweetdeck Sproutsocial Tweetreach Socialmention The Digital Marketing Experts
- 12. Good old Excel The Digital Marketing Experts Weekly per platform Monthly on one tab Create graphs
- 13. Social The Digital Marketing Experts
- 14. Two-way communication The key feature that differentiates social media from traditional media is its facility for two-way dialogue This brings with it a number of important advantages: More powerful engagement Improved recall Active involvement Participative for both parties Make this principle core to a social media strategy The Digital Marketing Experts
- 15. The Digital Marketing Experts
- 16. Examples of social content 26/06/14
- 17. SEO The Digital Marketing Experts
- 18. SEO Search engine optimisation Search engines index websites & social media platforms Google, Yahoo, Bing have to decide what answers to give people SEO = having the right keywords that people search on More on this in relation to social media later The Digital Marketing Experts
- 19. Where to go keyword digging? Use Google Keyword Planner Use the search engines and their predictive text If you pay for advertising on Google adwords note these down Use your Google Analytics data (keyword source) Google Insights Trend tool http://www.google.com/insights/search/ The Digital Marketing Experts
- 20. Google Keyword Planner The Digital Marketing Experts
- 21. Google Keyword Planner Note down longer keywords i.e. ‘how to trade stocks’ – great tip later! Think like a client! Ask friends / colleagues what they would type in What locations do you cover? City, county, regions, UK wide, global Set up an excel sheet with keywords/keyphrases so they can be used across all your online areas (social media, website, etc.) Review every two to three months if you get the chance The Digital Marketing Experts
- 22. SEO friendly Twitter The Bio also contains relevant keywords The locations they cover What they sell What to expect Some personality Where to find them The Digital Marketing Experts
- 23. SEO friendly LinkedIn The Digital Marketing Experts Industry, job title, location
- 24. Search The Digital Marketing Experts
- 25. Search Top of Google search for this location The Digital Marketing Experts
- 26. Search – Twitter & Facebook The Digital Marketing Experts
- 27. Search - Blogging The Digital Marketing Experts
- 28. Search - YouTube example The Digital Marketing Experts
- 29. Great Social Media Tools for Search Hootsuite/Tweet Deck/Sproutsocial Use to set up streams to target your audience Use for lists – great way of staying in touch with people (Twitter) Scheduling – but don’t get in that trap apart from blog posts etc Measuring – all have a stats section The Digital Marketing Experts
- 30. Hootsuite Keywords streams Monitor competitors The Digital Marketing Experts
- 31. Search - Twitter keyword examples Searching for the right keywords By setting up a search for London and hostels this type of information will be ready for you respond to key targeting but potential great results! The Digital Marketing Experts
- 32. Next steps… If you feel you need some further help with your online marketing presence, SocialB offer: •Social media management •SEO and PPC services •Website builds Come and have a chat or call 01223 258000 or email info@socialb.co.uk or amy@socialb.co.uk The Digital Marketing Experts
- 33. Stay in touch! +44 (0)1223 258000 info@socialb.co.uk www.socialb.co.uk @SocialBuk @amyjht The Digital Marketing Experts
- 34. Thank you for attending The 4 Key S’s to Social Media Success @SocialBuk @amyjht
Editor's Notes
- We provide Social media training and online marketing consultancy throughout the UK – we have some Very special offers on our courses so please visit our stand for FREE things like Social media template and FREE SEO review of your website plus some very special offers on our courses
- My background, worked in marketing & PR 10 years plus Worked on website projects and always hindered by technical babble & lack of understanding – so through ‘learning on the job’ and working in a live environment gained a full understand. SocialB are social media and online marketing experts providing social media training around the UK and inhouse, marketing and consultancy. clients local and also large national and global brands. Provide strategy, training and implementation on all levels of SEO and SM Muller, Boots, Dunelm, Emirates, Gatwick Heathrow, Manchester College, O2, Worked with a lot of local farm shops etc
- My background, worked in marketing & PR 10 years plus Worked on website projects and always hindered by technical babble & lack of understanding – so through ‘learning on the job’ and working in a live environment gained a full understand. SocialB are social media and online marketing experts providing social media training around the UK and in-house, marketing and consultancy. clients local and also large national and global brands. Provide strategy, training and implementation on all levels of SEO and SM Muller, Boots, Dunelm, Emirates, Gatwick Heathrow, Manchester College, O2,
- So many businesses say everyone is on social media
- When you create a social media strategy, your actions are more deliberate and have purpose and your connections clearly understand what you have to offer Bear in mind success is down to measurement and identifying in the first place:- E.g.. PR coverage Support function in your business Business grow in XXX sector Online sales Social media is not a quick win – it’s a long term strategy that can have long term successful results – it takes time, and although free there is resource involved – with a strategy your CEO will feel a lot more comfortable in what you are doing online
- Many brands and agencies will kick off social media activity without a clear vision of what they hope to achieve (77% of all Facebook pages have less than 1,000 fans, limiting impact) This typically generates mediocre results (at best), which people then really struggle to attach any worthwhile meaning to, as they had no real benchmark for success in the first instance Will sit alongside your overall marketing strategy – should reflect what is going on offline – e.g. Muller the yogi bear advert – their Facebook page reflected this The key feature that differentiates social media from traditional media is its facility for two-way dialogue This brings with it a number of important advantages: More powerful engagement Improved recall Active involvement Participative for both parties Make this principle core to a social media campaign Develop online objectives that are SMART: Specific – objectives should specify what they want to achieve Measurable – you should be able to measure whether you are meeting the objectives or not Achievable - are the objectives you set, achievable and attainable? Realistic – can you realistically achieve the objectives with the resources you have? Timely – when do you want to achieve the set objectives? Example of objectives could be: Increase traffic to your website
- Plan ahead but also look what is being talked about on social media – if there is a link there then use it – however, don’t jump on all trends – if there is no link then you are not targeting Other examples – british tomato week – etc themes and get interest 3 month plan – if something works do it again if it doesn’t change it. You don’t always know what will grab people – some stuff you think that will doesn’t and other things that you think might not do – measure! Think within your industry, new products, etc but also the wider picture – relevant Olympics, stuff on Tv, in the news. E.g. Top gear Christmas special
- You might think this is blue chip company thinking however – your organization more than their organization needs to measure as resources, budget and time are all very precious! Dunelm measure and target their audience – engage with female audience – Facebook check ins mostly men – without measuring how would they know that? Go back to what does success look like? – PR coverage, reduced staff in your call centre? less negative sentiment I see so many businesses think ‘ great we can get loads of business from social media lets sell, sell, sell! Within max of 3 months they have normally given up and stopped using social media all together Socialsprout £5 a month, hootesuite £3 a month https://sproutsocial.com/reports/group/216266/1334620800/1337299199 Three month plan with a calendar! You might think this is blue chip company thinking however – your organization more than their organization needs to measure as resources, budget and time are all very precious! I see so many businesses think ‘ great we can get loads of business from social media lets sell, sell, sell! Within max of 3 months they have normally given up and stopped using social media all together Google analytics – will tell you where people come from – if you look at it you get it – measure visitors, where they come from etc. – if social media is working you can see from the source plus if you use codes on Facebook and twitter
- Socialsprout £5 a month, hootesuite £3 a month https://sproutsocial.com/reports/group/216266/1334620800/1337299199 Three month plan with a calendar! You might think this is blue chip company thinking however – your organisation more than their organisation needs to measure as resources, budget and time are all very precious! I see so many businesses think ‘ great we can get loads of business from social media lets sell, sell, sell! Within max of 3 months they have normally given up and stopped using social media all together Google analytics – will tell you where people come from – if you look at it you get it – measure visitors, where they come from etc – if social media is working you can see from the source plus if you use codes on facebook and twitter
- Why should people follow you, like you chat with you? You can use feeds for news but it has a VERY limiting impact! – its about engaging in conversation – virtual networking etc. Create a larger sales team Brand ambassadors You never always know who people are & who they know!
- Why should people follow you, like you chat with you? I see so many estate agents just pushing out their latest property details – be whoop! We are now getting a lot of interest from Estate agents and letting agents and running a lot of in-house courses for them to give them the edge
- Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines. 75 languages 11.5 billion web pages Around a billion websites Not forgetting the Facebook, twitter, LinkedIn info If we look at this room today – to find out about you I have to ask questions and you give me answers Search engines are indexing and researching 24/7 365 days a week! They are NOT looking at what your website looks like – it can look as pretty as a picture but not get any traffic – don’t get me wrong a website needs to look good – but it need to look good once you have found the people to look at it! The key to SEO is knowing the words / phrases people type in to then know what to use on your own website – these are called keywords/key phrases and I will come on to these first. First I want to look at some live examples so you can see what search engines look at
- Do you know what you are keywords are for your business? If so you really need to find out Its not words or phases that you think people might be typing In to search engines but keywords / phrases you know people are searching on I’ve had many a person say oh we at the top of search engines for XXXX a quick bit of research tells me if that is a key terms people are searching on. Keywords play a real part in social media so ask your website company, you can do the research yourself (if you know how) or contact a company that can do the work for you (any good SEO company) can do this for you. When/ if you have keywords use them across the board – from Facebook to YouTube Search engines index websites Inc. blogs, Facebook etc. Google, Yahoo, Bing have to decide what answers to give people SEO = having the right keywords that people search on
- Holds a wealth of information on what people search on each month Can give you a great deal of information on what keywords you need to use
- Think about property, house, home, - what desirable things you have and what people are looking for when they are searching – i.e. sea view Props for sale by sea – medium – 27K Houses with land – low – 823K E.G Top gear Christmas special
- Searching property finder richmond upon thames
- This was for a hostel in shoreditch. We asked them who their target audience was – young backpackers, usually foodies, both meat eaters & vegans SEO research was done and a few thousand people did searches on ‘vegan food in shoreditch’ – ideal blog post! We noticed #NationalVegetarianWeek was approaching so wrote this post to coincide. Currently ranking 2nd on the 1st page of Google, this has risen from 10th
- Use Hootesuite/Tweetdeck – you can post across Twitter, Facebook, linked in Look for keywords/opportunities Target locations Target existing customers Promote all your social media on your website blog, flyers, shop window Stats section – great to see what gets clicked on and what doesn’t
- What I have shared with you today is quite a lot of information – please don’t panic and think well we don’t have time for this, its going to take a full time person. Put the very basic practice in place with perhaps a twitter account of maybe linkedin to start with. Get this working well then perhaps get others on board in your organisation.
- We provide Social media training and online marketing consultancy throughout the UK – we have some Very special offers on our courses so please visit our stand for FREE things like Social media template and FREE SEO review of your website plus some very special offers on our courses