1. Employer Branding
&
Internal
Communications
CREATE BRAND MARKET
www.creatingdemand.org Copyright 2013-2014 Presentation by: Sachin Bansal
Strategic Vision

2. Strategic Vision:
To create a strong, clear, attractive
and distinctive brand, offering the best value for money
and the highest standards of customer service and distribution
www.creatingdemand.org Copyright 2013-2014 Presentation by: Sachin Bansal
Strategic Vision Value for money

3. B u s i n e s s E f f i c i e n c y
Support communication initiatives that are aimed at
Delivering service excellence to our stake holders
The essence of the brand is
Integrity, Trust and Excellent customer service.
A strong brand will give confidence to customers,
value to investors and comfort to colleagues.
C u s t o m e r L o y a l t y
C u s t o m e r E x p e r i e n c e
In this highly competitive market,
Interaction is one of the only ways of differentiating the proposition,
I strongly believe that the Customer Experience needs to be
a unique brand lead experience that truly delivers world class customer care.
www.creatingdemand.org Copyright 2013-2014 Presentation by: Sachin Bansal
B u s i n e s s E f f i c i e n c y, L o y a l t y, E x p e r i e n c e

4. G r e a t p l a c e t o w o r k is the
ONLY MANTRA
Create a working environment that
supports
Company’s Goal to become
Great Place to Work
www.creatingdemand.org Copyright 2013-2014 Presentation by: Sachin Bansal
Working environment

5. Delivering the Business Strategy
Utilising the identified Service Vision, the key
characteristics and the associated behaviours
that was to be expected of a Company’s
employee based upon the existing Company
Brand Values.
www.creatingdemand.org Copyright 2013-2014 Presentation by: Sachin Bansal
Business Strategy Delivery

6. T h e A p p r o a c h
• Establishing the innovative Company culture through the Brand Action Center
• Creating an environment aligned to Company, it s customers and it s markets
• Creating the source for context with customer affinity & market differentiation
• Creates agent appreciation of commercial objectives
• Delivers greater agent/customer empathy and increases employee motivation & retention
• A never ending environment can be proposed for induction & ongoing support
www.creatingdemand.org Copyright 2013-2014 Presentation by: Sachin Bansal
Company Culture & Environment

7. How will
Internal Communication
support the strategy ?
Great Place to Work
Customer Experience
Customer Loyalty
Business Efficiency
Our Culture
Our Brand
Our Customers
www.creatingdemand.org Copyright 2013-2014 Presentation by: Sachin Bansal
Internal Communication Support the strategy

8. S c o p e o f
I n t e r n a l C o m m u n i c a t i o n s
• Strategy and Planning
Develop the Internal Communication Calendar for the year and Plan of Action
• Conceptualise, implement and guide for execution of all internal corporate campaigns
Develop/improvise all touch points in the employee life-cycle
to communicate the key message- Great Place to Work
• Act as Communication Advisor for Internal Brand representation
Provide design assistance for all site campaigns
• Content development for Internal Publications
Content Management of local intranet
• Crisis Communication
www.creatingdemand.org Copyright 2013-2014 Presentation by: Sachin Bansal
Int e r na l C om m unic a t ions

9. I n t e r n a l F o c u s
• To develop all employees as brand ambassadors
• To channelise all information
• Work on the ongoing process of Bridging the gap between client
employee and senior management
• Bring in the WOW factor at work
• Bringing the AHA effect
www.creatingdemand.org Copyright 2013-2014 Presentation by: Sachin Bansal
I n t e r n a l F o c u s Channelise

10. “Ownership Pattern of the Manager”
 Understand objective for the campaign
 Build awareness
 Customise the content / style / approach
to encourage participation
 Develop measurement tools
 Execute as per timelines
 Conduct interim checks on progress
 Collate participation data
 Report
• To Programme Manager
• To the Client
• To Employees
www.creatingdemand.org Copyright 2013-2014 Presentation by: Sachin Bansal
Ownership Manager

11. Expertise Required
 Recruitment Marketing/ Branding
 Internal Communications
 Employee Engagement
 Corporate Social Responsibility
 Branding @ Workplace
 Media Management
www.creatingdemand.org Copyright 2013-2014 Presentation by: Sachin Bansal
Expertise Various Fields

12. • Streamlining the Information Flow
• Bridging the Gap
• Talent scouting
• Entertainment
• R&R
• Charity
• Sports activities
• Annual Employee Benefit Deals
• Interdepartmental assistance
The Internal Communications Plan
will revolve around
www.creatingdemand.org Copyright 2013-2014 Presentation by: Sachin Bansal
Internal Communications

13. S a m p l e C a l e n d a r
O f E v e n t s
PI resources – 3 (L6 or L7)
VA resources – 2 assessors
Final interviewers – 2 accredited
interviewers
HR resources – 2
The Hindu Job Fair in Chennai
– FI, VA and Ops resources will
travel out on Fri, 28th
September and return on Mon,
1st Octoberr.
1000 – 1700 Hrs
29 – 30 September
2007
(Saturday & Sunday)
VA resources – 2 assessors
Final interviewers – 2 accredited
interviewers
HR resources – 2
Outstation recruitment in
Bhubaneswar – FI, VA and Ops
resources will travel out on
Fri, 14th September and return
on Mon, 17th September.
1000 -1700 Hrs
15– 16 September
2007
(Saturday & Sunday)
VA resources – 1 assessor
Final interviewers – 1 accredited
interviewers
HR resources – 1
The Hindustan Times Job Fair
in Delhi – FI, VA and HR
resources will travel out on
Thu, 23rd August and return on
Mon, 27th August.
1000 -1700 Hrs
24 – 26 August 2007
(Friday to Sunday)
PI resources – 5 (L6 or L7)
VA resources – 4 assessors
Final interviewers – 4 accredited
interviewers
Ops resources – 4 resources (L7 or
L8) to help with event
management
HR resources – 6
Times Job Fair - Vizag1000 – 1700 Hrs
18 – 19 August 2007
(Saturday & Sunday)
PI resources – 5 (L6 or L7) (from
0900 – 1700 hrs)
VA resources – 4 pairs (from 1100
– 1830 Hrs)
Final interviewers – 5 accredited
interviewers (from 1130 – 1700
Hrs)
Ops resources – 5 resources (L8)
to help with event management
HR Resources – 6
Mega Walk – ins at HDPI
premises in Vizag
1000 -1700 Hrs
11– 12 August 2007
(Saturday & Sunday)
Support RequiredEventTimingDate
PI resources – 3 (L6 or L7)
VA resources – 2 assessors
Final interviewers – 2 accredited
interviewers
HR resources – 2
The Hindu Job Fair in Chennai
– FI, VA and Ops resources will
travel out on Fri, 28th
September and return on Mon,
1st Octoberr.
1000 – 1700 Hrs
29 – 30 September
2007
(Saturday & Sunday)
VA resources – 2 assessors
Final interviewers – 2 accredited
interviewers
HR resources – 2
Outstation recruitment in
Bhubaneswar – FI, VA and Ops
resources will travel out on
Fri, 14th September and return
on Mon, 17th September.
1000 -1700 Hrs
15– 16 September
2007
(Saturday & Sunday)
VA resources – 1 assessor
Final interviewers – 1 accredited
interviewers
HR resources – 1
The Hindustan Times Job Fair
in Delhi – FI, VA and HR
resources will travel out on
Thu, 23rd August and return on
Mon, 27th August.
1000 -1700 Hrs
24 – 26 August 2007
(Friday to Sunday)
PI resources – 5 (L6 or L7)
VA resources – 4 assessors
Final interviewers – 4 accredited
interviewers
Ops resources – 4 resources (L7 or
L8) to help with event
management
HR resources – 6
Times Job Fair - Vizag1000 – 1700 Hrs
18 – 19 August 2007
(Saturday & Sunday)
PI resources – 5 (L6 or L7) (from
0900 – 1700 hrs)
VA resources – 4 pairs (from 1100
– 1830 Hrs)
Final interviewers – 5 accredited
interviewers (from 1130 – 1700
Hrs)
Ops resources – 5 resources (L8)
to help with event management
HR Resources – 6
Mega Walk – ins at HDPI
premises in Vizag
1000 -1700 Hrs
11– 12 August 2007
(Saturday & Sunday)
Support RequiredEventTimingDate
M a y J une J uly A ug us t S e pte m be r Oc to be r N o v e m be r D e c e m be r J a nua ry F e brua ry M a rc h
S po rts a c tiv itie s So ccer 8-20 TT 15-30 TT 1-15 Water s po rts 15 -30 Water s po rts 1-15 Cricket Cricket Cricket
A nnua l P a rtie s Hawain Bas h-30 x'mas -7- 7 deadly s ins
The m e D a ys Tambo la 8-17 Os car week Independence Day - 15 Nav Dandiya-15/ Hallo wn-2Sadie Hawkins -1/Diwali 6 Cake mix -23-31NY/X'maRepublic Day -2V Day-14
C o m m unity Wo rk Green team - 1P D-2/env day-7 Blo o d do natio Sakha NSD initiative - Art cmp/auctn-15Spl lnch/clo ths do natn P DDiwali at Sankalp -10 Caro l-childrns Blo o d do natn -2Sakha-play Help girl child-8
P uls e 10th 10th
Ta lkba c k TBD Date to be decided TBD
Inte rna l m e e ting s 20th 20th 20th
Ga la D inne r OAA Banquet event
F a m ily D a ys Outdo o r event - 26
S uppo rts ta ff pa rtie s P o o l P arty/Rain dance - 9 Arabian nights -
Intra ne tupda tio n 24th 28th 26th 30th 27th 25th 29th 27th las t Mo nday o flas t Mo n o f las t Mo n o f mnth
www.creatingdemand.org Copyright 2013-2014 Presentation by: Sachin Bansal
S a m p l e

14. Reputation to overall gains
www.creatingdemand.org Copyright 2013-2014 Presentation by: Sachin Bansal
Strategically connected with clients, engaging and
involving them:
•How to get closer to customers?
•To build brand awareness and enhance loyalty?
•To position new products and services for the
effective market penetration?
•To fulfill what customers really desire?
Specialties
Brand Strategy, business entry & planning, product
development, internet marketing, trade distribution,
public private partnerships, sustainable tourism
management and investment promotion.
Crafting, Operationalizing and
Implementing Growth
Strategies to maximize
opportunities in emerging
geographies;
experience as my strong
resource and capability
Sachin Bansal
Enhancing business profitability

15. SACHIN BANSAL- Chief
Explorer
INDIA : +91 97111 90192
sb@creatingdemand.org
www.creatingdemand.org
facebook.com/creatingdemand
DELHI LONDON MELBOURNE NEW
YORK ITALY
www.creatingdemand.org
Enhancing business profitability….
Copyright 2013-2014 Presentation by: Sachin Bansal