As India middle-class population growth continues, we expect first movers will gain comparative advantage to best serve their guests, employees, and shareholders.

1. India and
Tourism
BY
SACHIN
K
BANSAL
SB@CREATINGDEMAND.ORG
CREATE BRAND MARKET
www.crea6ngdemand.org
A
quickest
Cogni/ve
connect
Copyright
2014-­‐2015
Presenta6on
by:
Sachin
Bansal

2. Tourism
emanates
from
societal
structures;
hence
people
are
an
integral
part
of
any
tourism
product.
Socially
sustainable
development
through
tourism
is
envisaged
in
a
manner
such
that
the
socio-­‐economic
benefits
can
span
out
to
all
the
strata
of
society.
www.crea6ngdemand.org
Copyright
2014-­‐2015
Presenta6on
by:
Sachin
Bansal
A
Quickest
Cogni/ve
Connect

3. Travel
and
tourism
is
one
of
the
fastest-­‐growing
industries
and
a
leader
in
INDIA.
It
has
been
a
major
social
phenomenon
and
is
driven
by
social,
religious,
recrea@onal,
knowledge
seeking
and
business
interests
and
mo@vated
by
the
human
urge
for
new
experience,
a d v e n t u r e ,
e d u c a @ o n ,
a n d
entertainment.
www.crea6ngdemand.org
HOW
STAKEHOLDERS
SEE
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2014-­‐2015
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by:
Sachin
Bansal
A
Quickest
Cogni/ve
Connect

4. Indians,
since
historic
@mes,
have
been
avid
travelers,
with
the
firm
beliefs
of
Panch-­‐
Tirtha
before
death
and
the
social
structure
remaining
close
with
the
family
members,
even
the
farthest
of
kin.
Without
digital
innova@ons,
travel
on
public
means
(even
on
foot
in
certain
cases)
was
the
only
op@on.
The
trend
con@nues
today
also
with
lower
income
households
going
out
for
bus
trips
for
days
together
pooling
in
their
resources
and
visi@ng
new
places.
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GUIDING
Copyright
2014-­‐2015
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by:
Sachin
Bansal
A
Quickest
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5. www.crea6ngdemand.org
For
companies
the
product
posi/on
is
product
posi/oning
is
more
about
targe/ng
the
consumer's
percep/on.
Copyright
2014-­‐2015
Presenta6on
by:
Sachin
Bansal
A
Quickest
Cogni/ve
Connect

6. The
country’s
rich
history,
cultural
heritage,
beauty,
diversity
of
religion
and
medicine
fascinate
budget
and
luxury
travelers.
www.crea6ngdemand.org
Copyright
2014-­‐2015
Presenta6on
by:
Sachin
Bansal
A
Quickest
Cogni/ve
Connect

7. India
has
many
races,
ethnici/es,
cultures
and
tradi/ons.
For
the
tourist
with
leisure/
recrea/on
mo/ve,
the
posi/oning
happens
from
two
aspects:
one,
from
the
centre's
perspec/ve,
the
promo/onal
ethos
focuses
upon
the
individual
or
collec/ve
conscience,
'self-­‐enlightenment',
'discovering
one's
own
heritage',
or
'connec/ng
with
the
spirit
of
na/onal
integrity'.
www.crea6ngdemand.org
Copyright
2014-­‐2015
Presenta6on
by:
Sachin
Bansal
A
Quickest
Cogni/ve
Connect

8. With
increasing
disposable
incomes,
modernized
lifestyles
and
beUer
life
quality,
the
leisure
and
recrea/on
sector
in
tourism
has
emerged
as
the
biggest
aUrac/on
for
the
domes/c
tourist
in
recent
years.
www.crea6ngdemand.org
Copyright
2014-­‐2015
Presenta6on
by:
Sachin
Bansal
A
Quickest
Cogni/ve
Connect

9. www.crea6ngdemand.org
Tourism
in
India
has
registered
significant
growth
over
the
years.
This
has
been
led
by
growth
in
both
leisure
and
business
tourism.
Copyright
2014-­‐2015
Presenta6on
by:
Sachin
Bansal
A
Quickest
Cogni/ve
Connect

10. www.crea6ngdemand.org
Tourism
for
the
middle
class
city
dwellers
has
become
an
important
getaway
from
the
busy
schedule
of
urban
lifestyles.
Copyright
2014-­‐2015
Presenta6on
by:
Sachin
Bansal
A
Quickest
Cogni/ve
Connect

11. www.crea6ngdemand.org
With
the
des/na/ons,
interests
and
economic
scenarios
constantly
evolving,
the
profile
of
visitors
within
domes/c
tourism's
ambit
is
also
changing.
While
the
religious
and
social
visits
will
always
remain
the
biggest
reason
for
domes/c
travel
undertaken,
now
cross
cultural
exchange
between
des/na/ons
are
more
common
with
Indians
realizing
the
op/ons
that
the
sheer
geographic
size
of
India
offers.
Copyright
2014-­‐2015
Presenta6on
by:
Sachin
Bansal
A
Quickest
Cogni/ve
Connect

12. www.crea6ngdemand.org
Building
aspira/ons
of
local
communi/es,
which
would
not
only
provide
for
a
more
authen/c
tourist
experience,
but
also
aUract
a
stronger
community
support
for
tourism.
Copyright
2014-­‐2015
Presenta6on
by:
Sachin
Bansal
A
Quickest
Cogni/ve
Connect

13. www.crea6ngdemand.org
PROMOTION
METHODOLOGY
While
inbound
tourism
dictates
that
marke6ng
and
promo6on
lines
have
to
simultaneously
project
the
country
as
a
des6na6on
while
highligh6ng
the
different
USPs
of
each
state,
domes6c
tourism
is
where
the
states
come
out
a
bit
more
aggressively,
compe6ng
for
a
piece
of
the
lucra6ve
leisure
and
recrea6on
segment,
since
religion,
VFR
and
business
are
segments
where
marke6ng
and
promo6on
has
liYle
scope
to
influence
the
propensity
to
travel.
Copyright
2014-­‐2015
Presenta6on
by:
Sachin
Bansal
A
Quickest
Cogni/ve
Connect

14. www.crea6ngdemand.org
Many
des@na@ons
in
the
country
fail
to
realize
their
w o r t h
o w i n g
t o
p o o r
connec@vity
op@ons.
Copyright
2014-­‐2015
Presenta6on
by:
Sachin
Bansal
A
Quickest
Cogni/ve
Connect

15. www.crea6ngdemand.org
Most
of
the
players
in
the
tourism
industry
are
SMEs.
The
unorganised
sector
dominates
the
industry
in
India.
Hotels,
airline
companies,
and
tour
operators
form
the
organised
sector.
Copyright
2014-­‐2015
Presenta6on
by:
Sachin
Bansal
A
Quickest
Cogni/ve
Connect

16. www.crea6ngdemand.org
Specialist
travel
service
providers
a s s i s t
t o u r i s t s
w i t h
t r a v e l
arrangements.
These
providers
include
travel
agencies
who
are
involved
in
retailing
of
travel
products
directly
to
the
tourists
(individuals
or
groups).
They
provide
informa@on
on
different
travel
des@na@ons
and
advise
customers
on
travel
plans.
They
also
sell
associated
products
such
as
insurance,
car
hire,
and
currency
exchange.
Copyright
2014-­‐2015
Presenta6on
by:
Sachin
Bansal
A
Quickest
Cogni/ve
Connect

17. www.crea6ngdemand.org
Business
travel
agencies
specialise
in
making
travel
and
accommoda@on
arrangements
for
business
travelers
and
promo@ng
conference
trades.
The
tour
operators
provide
packages
for
individuals
while
the
principals
provide
basic
travel
and
tourism
related
services.
Copyright
2014-­‐2015
Presenta6on
by:
Sachin
Bansal
A
Quickest
Cogni/ve
Connect

18. www.crea6ngdemand.org
Tour
operators
offer
holiday
packages
which
comprise
travel
(road,
rail,
sea,
air
as
well
as
to
and
from
the
des@na@on
airport,
car
hire,
e x c u r s i o n s ,
e t c )
a n d
accommoda@on
(hotels,
guesthouses,
apartments,
etc)
services.
Copyright
2014-­‐2015
Presenta6on
by:
Sachin
Bansal
A
Quickest
Cogni/ve
Connect

19. www.crea6ngdemand.org
Transport
service
providers
could
be
airlines,
cruise
lines,
car
rentals,
and
rail
companies.
A
tourist’s
choice
of
transport
would
depend
on
the
travel
budget,
des@na@on,
@me,
p u r p o s e
o f
t h e
t o u r ,
a n d
convenience
to
the
point
of
des@na@on.
Accommoda@on
could
be
hotels
and
motels,
apartments,
camps,
guest
houses,
lodge,
bed
and
breakfast
establishments,
house
boats,
resorts,
cabins,
and
hostels.
In
addi@on,
tourists
also
require
catering
facili@es,
which
a
variety
of
outlets
for
food
and
refreshments
offer.
These
include
hotels,
local
restaurants,
roadside
joints,
cafeterias,
and
retail
outlets
serving
food
and
beverages.
Copyright
2014-­‐2015
Presenta6on
by:
Sachin
Bansal
A
Quickest
Cogni/ve
Connect

20. www.crea6ngdemand.org
Another
major
component
of
the
travel
and
tourism
industry
is
‘aRrac@ons’
such
as
theme
parks
and
natural
aRrac@ons
including
scenic
loca@ons,
cultural
and
educa@onal
aRrac@ons,
monuments,
events,
and
medical,
social
or
professional
causes.
Copyright
2014-­‐2015
Presenta6on
by:
Sachin
Bansal
A
Quickest
Cogni/ve
Connect

21. www.crea6ngdemand.org
The
tourist
informa@on
and
guidance
providers
include
a
number
of
service
providers
such
as
those
offering
insurance,
recrea@onal,
communica@on,
and
banking
s e r v i c e s ;
g o v e r n m e n t
agencies;
tour
guides;
industry
associa@ons;
packaging
agents;
@cke@ng
agents;
and
holiday
sellers.
Copyright
2014-­‐2015
Presenta6on
by:
Sachin
Bansal
A
Quickest
Cogni/ve
Connect

22. Ini/a/ves
to
achieve
the
traveler
experience
• Skill
Development
Enhancing
the
ins6tu6onal
infrastructure
of
Hospitality
Educa6on
by
– Hospitality
EducaDon
to
be
broad
based
to
cover
• Skill
development
through
– Infrastructure
Development
– Hygiene
and
SanitaDon
– MarkeDng,
Branding
&
PromoDon
www.crea6ngdemand.org
Copyright
2014-­‐2015
Presenta6on
by:
Sachin
Bansal
A
Quickest
Cogni/ve
Connect

23. Reputation to overall gains
www.crea6ngdemand.org
Strategically
connected
with
clients,
engaging
and
involving
them:
• How
to
get
closer
to
customers?
• To
build
brand
awareness
and
enhance
loyalty?
• To
posi6on
new
products
and
services
for
the
effec6ve
market
penetra6on?
• To
fulfill
what
customers
really
desire?
SpecialDes
Brand
Strategy,
business
entry
&
planning,
product
development,
internet
marke6ng,
trade
distribu6on,
public
private
partnerships,
sustainable
tourism
management
and
investment
promo6on.
Crafting, Operationalizing and
Implementing Growth
Strategies to maximize
opportunities in emerging
geographies;
experience as my strong
resource and capability
Sachin
Bansal
Copyright
2014-­‐2015
Presenta6on
by:
Sachin
Bansal
A
Quickest
Cogni/ve
Connect

24. SACHIN
BANSAL-­‐
Chief
Explorer
INDIA
:
+91
97111
90192
sb@crea6ngdemand.org
www.crea6ngdemand.org
facebook.com/crea6ngdemand
DELHI LONDON MELBOURNE NEW YORK ITALY
www.crea6ngdemand.org
Copyright
2014-­‐2015
Presenta6on
by:
Sachin
Bansal
A
Quickest
Cogni/ve
Connect