1) The document discusses luxury travel trends among Indian travellers. It notes that Indian luxury travellers seek unique, customized experiences that provide storytelling opportunities to share. 2) Popular luxury destinations in India include the "Golden Triangle" of Delhi, Agra, and Jaipur, as well as Rajasthan and Kerala. Rajasthan has many luxury hotel properties from Taj and Oberoi that deliver high service standards. 3) Customized, private tours tailored to individual interests are best to experience luxury travel in India, allowing travellers to select destinations that fit their interests like wildlife or spiritual sites.

1. Luxury
-­‐
For
Indian
Travellers
BY
SACHIN
K
BANSAL
SB@CREATINGDEMAND.ORG
CREATE BRAND MARKET
www.crea(ngdemand.org
Tourists
travel
and
arrive
both
in
hope,
and
with
great
expectaIons.
Copyright
2014-­‐2015
Presenta(on
by:
Sachin
Bansal

2. India’s
diversity
is
accentuated
by
the
country’s
billion-­‐plus
popula:on;
this
size
and
scale
creates
sta:s:cs
that
are
difficult
to
comprehend
unless
you
live
in
India.
www.crea(ngdemand.org
Tourists
travel
–
and
arrive
–
both
in
hope,
and
with
great
expecta(ons.
Copyright
2014-­‐2015
Presenta(on
by:
Sachin
Bansal

3. With
highly
evolved
and
sophis1cated
palates,
Indian
luxury
travellers
are
on
the
lookout
for
an
amazing
story-­‐telling
experience
that
they
can
share.
With
a>en1on
to
every
detail
of
their
holiday,
India's
discerning
luxury
audience
is
increasingly
looking
to
concierge
services,
esoteric
packages
and
one-­‐of-­‐a-­‐
kind
experiences
when
booking
vaca1ons,"
said
Shibani
Phadkar,
senior
VP,
Thomas
Cook
(India).
www.crea(ngdemand.org
Tourists
travel
–
and
arrive
–
both
in
hope,
and
with
great
expecta(ons.
Copyright
2014-­‐2015
Presenta(on
by:
Sachin
Bansal

4. The
sea
change
in
aAtude
has
taken
place
in
a
rela:vely
shorter
:me
span.
www.crea(ngdemand.org
Tourists
travel
–
and
arrive
–
both
in
hope,
and
with
great
expecta(ons.
Copyright
2014-­‐2015
Presenta(on
by:
Sachin
Bansal

5. www.crea(ngdemand.org
India
is
emerging
as
a
fast-­‐growing
luxury
des:na:on,
owing
to
availability
of
luxurious
proper:es
across
the
country.
The
most
desirable
tours
in
the
luxury
segment
are
the
ones
that
cover
des:na:ons
of
‘The
Golden
Triangle’
(Delhi-­‐
Agra-­‐Jaipur),
Rajasthan
and
Kerala.
Tourists
travel
–
and
arrive
–
both
in
hope,
and
with
great
expecta(ons.
Copyright
2014-­‐2015
Presenta(on
by:
Sachin
Bansal

6. A
powerful
economy
coupled
with
a
large
popula:on
keen
to
explore
the
world,
India
is
well
posi:oned
for
un-­‐paralleled
development
within
the
travel
and
tourism
sector.
As
this
segment
keeps
growing
in
leaps
and
bounds,
there
is
a
growing
need
among
Indian
business
travelers
for
informa:on
on
the
latest
trends
in
this
sector.
www.crea(ngdemand.org
Tourists
travel
–
and
arrive
–
both
in
hope,
and
with
great
expecta(ons.
Copyright
2014-­‐2015
Presenta(on
by:
Sachin
Bansal

7. Rajasthan,
undoubtedly
has
an
added
advantage
in
aPrac:ng
visitors
due
to
the
maximum
number
of
Taj
and
Oberoi
proper:es.
These
proper:es
follow
high
standards
of
services
and
give
a
worthwhile
experience
to
its
guests.
www.crea(ngdemand.org
Tourists
travel
–
and
arrive
–
both
in
hope,
and
with
great
expecta(ons.
Copyright
2014-­‐2015
Presenta(on
by:
Sachin
Bansal

8. Luxury
travel
in
India
is
best
experienced
as
a
private
and
customized
tour.
It
means
that
the
travelers
would
have
the
en:re
tour
tailor-­‐made
to
their
specifica:ons
and
preferences.
They
can
include
and
skip
des:na:ons
as
per
their
interests,
though
some
rou:ngs
are
necessary.
For
instance,
a
traveler
interested
in
wildlife
may
include
‘Ranthambhore'
to
his
program,
whereas
someone
looking
for
a
more
spiritual
tour
can
include
Varanasi
–
one
of
the
oldest
living
civiliza:ons
in
the
world.
www.crea(ngdemand.org
Tourists
travel
–
and
arrive
–
both
in
hope,
and
with
great
expecta(ons.
Copyright
2014-­‐2015
Presenta(on
by:
Sachin
Bansal

9. The
India
tour
dura:on
would
depend
on
the
availability
of
:me
with
the
traveler.
In
case
they
have
around
6-­‐7
days,
then
an
ideal
tour
that
can
be
covered
would
be
‘The
Golden
Triangle’
i.e.
Delhi,
Agra
&
Jaipur.
Delhi
–
the
capital
city
of
India
has
much
to
offer
from
great
architecture
to
colorful
markets,
from
a
rich
history
to
well
preserved
heritage.
Home
to
the
famous
‘Taj
Mahal’,
Agra
is
an
important
city
of
the
Golden
Triangle.
Jaipur
is
the
city
of
colors
with
royal
forts
and
palaces.
www.crea(ngdemand.org
Tourists
travel
–
and
arrive
–
both
in
hope,
and
with
great
expecta(ons.
Copyright
2014-­‐2015
Presenta(on
by:
Sachin
Bansal

10. For
adding
more
des:na:ons
in
Rajasthan,
apart
from
Jaipur,
one
would
need
a
minimum
of
2
weeks
:me.
Within
2
weeks,
one
can
easily
cover
the
main
loca:ons
of
Rajasthan
like
Jaipur,
Bikaner,
Jaisalmer,
Jodhpur,
Ranakpur
and
Udaipur
(apart
from
Delhi
and
Agra).
Desert
ci:es
of
Bikaner
and
Jaisalmer
offer
picturesque
sunset
of
the
dunes,
camel
rides
and
old
‘Havelis’
(former
royal
residences).
Udaipur
has
been
ranked
as
one
of
the
most
beau:ful
ci:es
in
the
world
and
is
also
known
as
the
‘city
of
lakes’.
www.crea(ngdemand.org
Tourists
travel
–
and
arrive
–
both
in
hope,
and
with
great
expecta(ons.
Copyright
2014-­‐2015
Presenta(on
by:
Sachin
Bansal

11. For
spiritual
tours,
a
visit
to
the
holy
city
of
‘Varanasi’
is
really
important.
One
can
combine
it
with
the
‘Golden
Triangle’
in
a
minimum
of
10
days.
Varanasi
is
situated
on
the
bank
of
the
Holy
river
Ganges
with
its
ancient
architecture,
customs
and
belief.
It
also
holds
significance
for
‘Sarnath’
which
is
the
place
where
Lord
Buddha
gave
his
first
sermon
to
his
five
disciples.
Currently
it
houses
the
famous
‘Stupa’
holding
relics
of
the
Buddha
and
it
also
has
the
monastery
ruins
and
the
‘Ashoka
Pillar’.
www.crea(ngdemand.org
Tourists
travel
–
and
arrive
–
both
in
hope,
and
with
great
expecta(ons.
Copyright
2014-­‐2015
Presenta(on
by:
Sachin
Bansal

12. For
the
more
adventurous
traveler
who
wants
to
explore
the
most
and
enjoy
everything
from
culture
to
tradi:ons,
from
sand
dunes
to
lakes,
from
forts
to
palaces,
from
wildlife
to
hill
sta:ons
and
from
backwater
to
beaches;
around
3
weeks
would
be
sufficient
for
a
luxurious
and
relaxing
tour.
www.crea(ngdemand.org
Tourists
travel
–
and
arrive
–
both
in
hope,
and
with
great
expecta(ons.
Copyright
2014-­‐2015
Presenta(on
by:
Sachin
Bansal

13. Luxury
travel
must
offer
something
different,
something
uniquely
Indian
and
aPuned
to
the
Indian
consumer
and
cultural
environment.
From
product
range
and
styling,
through
to
branding
and
the
retail
environment,
the
sector
needs
to
display
global
luxury
creden:als
with
an
Indian
accent.
www.crea(ngdemand.org
Tourists
travel
–
and
arrive
–
both
in
hope,
and
with
great
expecta(ons.
Copyright
2014-­‐2015
Presenta(on
by:
Sachin
Bansal

14. Today’s
high-­‐end
consumers
are
more
cau:ous
where
and
how
they
spend
their
money.
They
understand
a
new
perceived
‘value’
of
luxury
and
are
not
looking
to
be
up-­‐sold
as
in
previous
years.
A
factor
that
many
point
to
as
having
helped
encourage
recovery
in
one
sector
of
luxury
travel
is
the
growth
of
family/mul:-­‐genera:on
vaca:ons
–
enter
the
baby
boomer
genera:on.
www.crea(ngdemand.org
Tourists
travel
–
and
arrive
–
both
in
hope,
and
with
great
expecta(ons.
Copyright
2014-­‐2015
Presenta(on
by:
Sachin
Bansal

15. High-­‐end
consumers
began
developing
a
‘deals’
mentality,
and
they
didn’t
want
to
be
perceived
as
flaun:ng
wealth
and
extravagance.
The
word
‘luxury’
became
a
diluted,
meaningless
commodity
that
needed
to
be
re-­‐defined.
www.crea(ngdemand.org
Tourists
travel
–
and
arrive
–
both
in
hope,
and
with
great
expecta(ons.
Copyright
2014-­‐2015
Presenta(on
by:
Sachin
Bansal

16. To
meet
the
demands
of
today’s
consumers,
the
descrip:on
of
‘luxury
travel’
has
been
reborn
as
‘customised,’
‘bespoke’
and
‘deeply
personal’.
For
example,
consumers
don’t
want
to
just
dine
in
a
restaurant
–
they
want
to
understand
the
wine
pairings,
meet
the
chef,
tour
the
kitchen,
etc.
The
selling
point
has
become
the
‘depth
of
a
travel
experience’
–
its
uniqueness,
its
personal
aspect,
its
cultural
and
spiritual
enlightenment,
its
thrill.
www.crea(ngdemand.org
Tourists
travel
–
and
arrive
–
both
in
hope,
and
with
great
expecta(ons.
Copyright
2014-­‐2015
Presenta(on
by:
Sachin
Bansal

17. Create
experiences
that
are
inherently
great.
There
is
something
to
be
said
for
simplicity,
and
the
basics
should
be
excep:onal
as
well
as
customised.
www.crea(ngdemand.org
Tourists
travel
–
and
arrive
–
both
in
hope,
and
with
great
expecta(ons.
Copyright
2014-­‐2015
Presenta(on
by:
Sachin
Bansal

18. Move
away
from
a
‘sea
of
sameness’
and
understand
that
authen:city
is
more
about
something
genuine
and
real
and
less
about
the
ameni:es.
www.crea(ngdemand.org
Tourists
travel
–
and
arrive
–
both
in
hope,
and
with
great
expecta(ons.
Copyright
2014-­‐2015
Presenta(on
by:
Sachin
Bansal

19. Don’t
compartmentalise
travel
–
think
of
art,
gastronomy,
shopping,
history,
etc.
and
crai
a
memorable
travel
experience.
www.crea(ngdemand.org
Tourists
travel
–
and
arrive
–
both
in
hope,
and
with
great
expecta(ons.
Copyright
2014-­‐2015
Presenta(on
by:
Sachin
Bansal

20. Service
delivery,
service
delivery,
service
delivery
–
from
beginning
to
end
and
every
step
in
between.
Showcasing
quality
is
paramount.
Increasing
customer
sa:sfac:on
is
core
to
increasing
yield.
www.crea(ngdemand.org
Tourists
travel
–
and
arrive
–
both
in
hope,
and
with
great
expecta(ons.
Copyright
2014-­‐2015
Presenta(on
by:
Sachin
Bansal

21. The
idea
of
customised,
individual
and
exclusive
experiences
now
dominates
the
up-­‐market
travel
lexicon.
But,
with
this
‘new
normal’
beckons
the
ques:on.
www.crea(ngdemand.org
Tourists
travel
–
and
arrive
–
both
in
hope,
and
with
great
expecta(ons.
Copyright
2014-­‐2015
Presenta(on
by:
Sachin
Bansal

22. Developing
the
right
partnerships,
connec:ng
with
clients
on
a
personal
level,
maintaining
the
highest
degree
of
product
quality
and
service
delivery,
and
believing
in
the
value
of
the
outstanding
vaca:on
experiences
being
presented,
are
essen:al
to
success,
and
they
help
fuel
the
luxury
travel
industry’s
ability
to
generate
the
‘wow’
impact
that
today’s
up-­‐market
consumers
crave.
www.crea(ngdemand.org
Tourists
travel
–
and
arrive
–
both
in
hope,
and
with
great
expecta(ons.
Copyright
2014-­‐2015
Presenta(on
by:
Sachin
Bansal

23. Reputation to overall gains
www.crea(ngdemand.org
Strategically
connected
with
clients,
engaging
and
involving
them:
• How
to
get
closer
to
customers?
• To
build
brand
awareness
and
enhance
loyalty?
• To
posi(on
new
products
and
services
for
the
effec(ve
market
penetra(on?
• To
fulfill
what
customers
really
desire?
SpecialIes
Brand
Strategy,
business
entry
&
planning,
product
development,
internet
marke(ng,
trade
distribu(on,
public
private
partnerships,
sustainable
tourism
management
and
investment
promo(on.
Crafting, Operationalizing and
Implementing Growth
Strategies to maximize
opportunities in emerging
geographies;
experience as my strong
resource and capability
Sachin
Bansal
Tourists
travel
–
and
arrive
–
both
in
hope,
and
with
great
expecta(ons.
Copyright
2014-­‐2015
Presenta(on
by:
Sachin
Bansal

24. SACHIN
BANSAL-­‐
Chief
Explorer
INDIA
:
+91
97111
90192
sb@crea(ngdemand.org
www.crea(ngdemand.org
facebook.com/crea(ngdemand
DELHI LONDON MELBOURNE NEW YORK ITALY
www.crea(ngdemand.org
Tourists
travel
–
and
arrive
–
both
in
hope,
and
with
great
expecta(ons.
Copyright
2014-­‐2015
Presenta(on
by:
Sachin
Bansal