**11 ways to be brave everyday** It’s hard to be brave. Because bravery requires you to be honest with yourself. It requires you to look inside your heart and find a genuine reason to fight. It cannot be money. It has to be something bigger. Something you truly believe in. When you find it, everything changes. A flaw can turn into an asset. Fear becomes a motive and comfort becomes the enemy. Jeff Lee will expose people and brands who were brave enough to face their flaws and turn them into assets and anthems.