First NPS survey How likely are you to recommend Crossref to a colleague? Like all these things no category for publishing, scholarly publishing, on the tech side, and nonprofit – but we can compete with ourselves next year. Also want to break into small vs. large members
Thanks also to Martin Eve who gave us some clear direction yesterday with the hometruths!
As someone commented – it’s very Crossref that we invite someone specifically to publicly critique us and then proudly tweet about it.
But – WE HEAR YOU LOUD AND CLEAR and we plan to do something about it.
Lots of compliments about the new logo but it’s not just a makeover, it’s really just the beginning of a comprehensive new communications and outreach approach for Crossref to clear up confusion and make explicit what we do, for whom, and why. BTW they are angle brackets from metadata – talking about services under MetaData In and Out. Well done if you spotted that – you’re a real XML geek.
Coming to Crossref asking – how do you compete with FundRef Our own fault – something Ref or Cross something Keen people making up their own logos – if you’re not a graphic designer, please don’t design. Some people think we’re about DOIs We talked to a lot of people – not just members but wider community, researchers, funders
Full story and background at blog.crossref.org
Just some practical things before I officially show the new brand video R - for some people this is the biggest change Can we turn the volume up and the lights down for the video?
Ginny Hendricks: Member & Community Outreach #crossref15
#Crossref15, Boston, November 2015
New Members and Affiliates by Year
326 332 351 359 370
New Members and Affiliates by Country
• Website is not terribly user-friendly and assumes a technical
knowledge base that not all users possess. Very difficult to get
• Submission of XML data is bit difficult task
• The access to the information is very complicated.
• Web form submission is awkward. The average administrative person
does not use XML. It is easy to make errors and difficult to correct
• Is not a very intuitive web page, you could work to improve the web to
make it simple and friendly, too many manuals to read, to upload a
• I am a huge fan of Crossref -- the straightforward approach, the
technology, the people. You bring the complex job of linked content to
a level that anyone can understand.
• easy to work with; a straightforward, "clean" suite of products; doing
important things; nonprofit.
• I appreciate Crossref for its good service.
• I believe that the Crossref services and projects are the most
important component for modern scholarly journals.
• very useful service for publishers and readers alike. helpful for smaller
publishing start ups with technology that works across the board.
1. Clearer messages & benefits
2. Simpler and guided processes, contextual help
3. Happy user experience – starting with new Crossref.org
4. Onboarding program to welcome, check in, offer help, ‘upgrade’
5. Show our small publishers some love <3
6. Non-English materials
7. Education program (the point of a DOI, good practice, etc.)
8. Webinars and events around themes not products
9. Work more strategically with Affiliates
10. Talk with broader community through outreach, ambassadors
1. Confusion about product and brand parentage
2. No naming strategy for large and growing range of
3. Disconnect between what we do and what people
think we do
4. Out-of-date visual identity
• Have been “invisible” but now need to move center stage
• Neutrality useful for interacting with other parties – funders,
EU bodies, libraries
• Missing opportunities to do more with researchers, funders &
HEIs – need to talk to them more
• Innovation - can make things happen that wouldn’t otherwise
• A lot of technical admiration
Descriptions from Community
Make things happen
Some new brand tweaks
• CrossRef Crossref
• CrossTech blog.crossref.org
• Bye-bye FundRef, hello “funding data” and Open Funder
• CrossCheck & CrossMark names remain for now
• Logos at assets.crossref.org - ref not copy
• Full rollout starts next week (no rush)!