10 reasons why your business needs a blog.

1. 10 REASONS WHY BLOGGING MEANS BUSINESS
Presented by
Susan Crossman of

2. BLOGGING MEANS BUSINESS
#1
Blogging lets you show your existing and
prospective clients and customers that you
are knowledgeable about what you do.

3. BLOGGING MEANS BUSINESS
#2
Blogging lets you showcase your skills and
insights, thus bolstering your credibility with
prospective (and existing) clients and
customers.

4. BLOGGING MEANS BUSINESS
#3
Blogging helps you develop rapport with your
client base.

5. BLOGGING MEANS BUSINESS
#4
Blogging helps potential clients get to know
more about you and what you might offer
them.

6. BLOGGING MEANS BUSINESS
#5
Blogging can let you educate clients and
prospective clients about your products and
services and encourage them to see you as a
valuable source of information about related
issues as well.

7. BLOGGING MEANS BUSINESS
#6
When used as part of an overall social media
strategy, blogging can help your business
develop a larger online footprint.

8. BLOGGING MEANS BUSINESS
#7
Blogging is an inexpensive marketing tool.

9. BLOGGING MEANS BUSINESS
#8
Blogging provides an opportunity to speak out
about issues in your industry that concern
you.

10. BLOGGING MEANS BUSINESS
#9
If you optimize your blog for your key words, it
can help increase your company’s search
engine results.

11. BLOGGING MEANS BUSINESS
#10
Blogging can help bring people to your website.

12. BLOGGING MEANS BUSINESS
NEED MORE HELP? JUST ASK!
Susan Crossman is a freelance writer with three decades of experience in the fields of journalism,
government and corporate communications, PR and Marketing. She writes blogs and other web
content for businesses active at the national and international level.
If you would like to find out more about how she can put the power of language to work on behalf of
your goals and objectives, please check out her website at www.crossmancommunications.com.
susan@crossmancommunications.com
905-469-1892